PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. to business products like Google My Business and Google Ads in India. 830 - 10 am Email time!

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Unlike similar services, Setapp provides a combination of seamless user experience with no advertising, in-app purchases, paid upgrades and curated selection). What was the last movie you watched?

User Testing 146

User Testing Customer Feedback Customer Experience Data Visualization 146

Product Innovation Educators

JANUARY 10, 2022

She is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies she founded. She has built products in industries including broadcasting, media, advertising, technology, government, consumer, robotics, and wine. Summary of some concepts discussed for product managers. [1:56]

User Testing 90

User Testing Product Management Product Manager Vision 90

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

Userpilot

JANUARY 27, 2023

Evaluative research, on the other hand, tests how good your current product or feature is. Why is conducting evaluation research important for product managers? Ongoing evaluation research is essential for product success. It allows PMs to identify ways to improve the product and the overall user experience.

User Testing 98

User Testing Product Research Research Software Feedback Software 98

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Coalition

JUNE 9, 2023

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post).

Education 113

Education Marketing Weak Development Team User Testing 113

ProductPlan

FEBRUARY 19, 2019

One of the greatest things about the product management space is the wide availability of game-changing information out there. We’re thrilled by the sheer volume of product management books published each year. For this year’s list of product management books, we dug a little deeper in our selections.

Books 73

Books Product Management Product Manager Advertising 73

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Coalition

APRIL 2, 2018

Product Management can be an intimidating role. Traditionally Product Managers come from a design or development background, find they are good with people, and evolve their role into a Product Manager position. That being said there are some fundamental skills that all good product people should have.

Travel 60

Travel Feedback Software Weak Development Team Product Management 60

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Accidental Product Manager

OCTOBER 29, 2018

Google product managers need to find out what everyone wants next Image Credit: PROid-iom. Even as you read this the Google phone product managers are struggling to figure out what the next big thing is going to be. The Google product managers are finding themselves with new competition these days.

Product Management 76

Product Management Product Manager Artificial Inteligence Wireless 76

ProductPlan

MARCH 13, 2019

Product management is a role largely comprised of soft skills and strategy, which, at first glance, would make it difficult to quantifiably measure. The benefit of including quantifiable metrics in evaluating a product manager’s performance is, well, immeasurable. A product manager is not their product.

Product Management 76

Product Management Product Manager User Testing Product Research 76

Mixpanel

APRIL 6, 2020

And paid marketers are often at the front lines of making sense of this convoluted environment, expected to manage performance across dozens of ad networks, each of which have their own reporting standards, nomenclature, preferred ad formats, bidding strategies, and real-time demands. Should we change the feature? Did we miss the mark?

Onboarding KPIs 59

Onboarding KPIs Data Visualization Marketing Customer Feedback 59

The Product Coalition

JANUARY 4, 2021

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). What about Facebook?

Education 145

Education Marketing Weak Development Team Advertising 145

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

JULY 27, 2023

Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Come up with product and new feature ideas.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

The Product Guy

JANUARY 31, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

FEBRUARY 2, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Userpilot

FEBRUARY 21, 2022

The launch phase revolves around building and implementing your go-to-market (GTM) strategy. marketing teams use GTM tactics like launching the product on Product Hunt , content marketing, paid advertising, and product demos. Define your target market and user persona. use paid advertising.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 144

User Testing Feedback Software Product Research Research Software 144

Innovatemap

DECEMBER 19, 2022

Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. Martina Lauchengco. This flowcharting tool has more than doubled its offerings in the last year.

Books 52

Books Advertising Branding Customer Experience 52

Mind the Product

MAY 5, 2020

Georgie Smallwood has a lot to say about the different ways that product management is practised around the world. In a product career that has taken her from Australia to Hong Kong and to Europe, she’s currently Chief Product Officer for Berlin-based challenger bank N26. What are we going to skip over?’.”.

Leadership 100

Leadership Research Software User Testing Analytic Tools 100

ProductPlan

FEBRUARY 8, 2022

Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Product launch strategies differ by company and industry, but some of the common components include: Building the marketing, advertising, and PR campaigns to support the launch. Development.

Product launches 40

Product launches Customer Experience Management Management 40

Userpilot

NOVEMBER 21, 2022

The elusive search for the ideal beta tester is something many product managers will be familiar with. Beta testing can help you identify and fix bugs, spread the word, validate product-market fit , and gather valuable feedback from your customer community. When should you use beta testing? Why is beta testing important?

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

The Product Coalition

DECEMBER 11, 2020

While there’s no joy in watching a well-intentioned product fail, it’s important to examine why a seemingly sure-fire recipe for success still managed to be dead on arrival. Here, we’re going to take a close look at what went wrong with Quibi , and what the moral of the story is for Product Managers. What Was Quibi?

Reporting Tools 149

Reporting Tools Download Certifications User Testing 149

Userpilot

MARCH 29, 2023

Userpilot is a product onboarding tool with user feedback and analytics features. It enables product managers and product marketing managers to act on the insights by engaging users with in-app personalized messages. Without it, product managers would have to rely on anecdotal data, hunches, or luck.

Data Visualization 98

Data Visualization Analytic Tools Embedded Analytics Feedback Software 98

Userpilot

JULY 6, 2021

What are the four SaaS product growth strategies – the Ansoff Matrix? The Ansoff Matrix is a visual strategic planning tool that provides business professionals with a framework for product growth. Also known as the Product/Market Expansion Grid, it was designed by mathematician and business manager H.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Userpilot is a product growth and user onboarding tool designed to drive user adoption for SaaS companies.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

The Product Bistro

MAY 17, 2016

While it is not strictly a product management responsibility to define and implement a sales strategy, you likely do have a seat at the table during the discussions, and with it, some influence. It is unusual for product management to choose the sales strategy. This is worthy of a greater expansion in a future post.

Customer Experience 150

Customer Experience Enterprise Advertising B2B 150

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. Product service management vs product management.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

The Product Coalition

MAY 9, 2020

You might also have heard that it comes under the umbrella of Product Lifecycle Management (PLM) and is sometimes referred to in software engineering as version control. A Data Product Manager is like a Product Manager, but who focuses more heavily on Product Data Management.

Data Visualization 90

Data Visualization Analytic Tools Onboarding KPIs User Testing 90

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mind the Product

JUNE 13, 2018

Before that he co-founded Acceleration, an international advertising technology business headquartered in London (now owned by advertising giant WPP). Richard has delivered product design, business strategy, global marketing campaigns, and workshops to clients in the US, UK, Europe, and Africa. Get those 2018 tickets now!

User Testing 87

User Testing Data Visualization Workshop Product Research 87

The Product Coalition

OCTOBER 30, 2019

Advertising Advertising SDKs allow you to monetize your app. Another factor that you should consider is the ad network of your advertising SDK. User Testing User testing is essential to ensure product-market fit before launching an app. Ads influence the user experience.

Analytic Tools 85

Analytic Tools Data Visualization Feedback Software User Testing 85

Usersnap

FEBRUARY 14, 2023

What channels will I use to distribute and advertise my products? What advertising strategies will most effectively reach my target market? Distribution with SaaS companies is easier than with other eCommerce businesses since SaaS product management and distribution are done over the internet rather than in person.

Research Software 52

Research Software Feedback Software User Testing Product launches 52