Arkenea

APRIL 10, 2025

This approach can free up internal resources, reduce time to market, and provide access to niche skills, especially in emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

Analytic Tools

Product Innovation Educators

DECEMBER 30, 2024

These knowledge areas include product innovation management, strategy, portfolio management, process, design and development, market research, and culture and teams. Strategy Strategy plays a crucial role in aligning product development efforts with organizational goals.

User Testing

Userpilot

MAY 27, 2025

The role will lead a team of PMs and be responsible for increasing the daily active usage of the browser through improving user engagement, retention, and activation. Some mostly focused on the users rather than the technical side of things. Someone with no people management experience. Who would be a bad fit for this job?

Analytic Tools

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. Product” involves things like: Requirements or user stories or features. Agile development methodologies. And indeed, as a product manager “product” is where you spend a lot of your time, typically.

Framework

Roman Pichler

FEBRUARY 2, 2021

Once Upon a Time in Waterfall Land. This sequential, waterfall-based approach used to work when there was little change and innovation, when product managers could correctly predict what the users needed and describe the detailed product functionality upfront. The Brave New Agile World.

Agile

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence

Melissa Perri

JANUARY 4, 2020

These are a few of my observations and personal experiences. 2019: "How do I hire a Chief Product Officer? . -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. 2018: "Can you teach people how to do MVP experiments? It is too risky. We will get sued.

User Testing

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

User Testing

Product Innovation Educators

DECEMBER 5, 2022

This speaker spoke on The Key to Successful Voice of the Customer (VOC) in Agile Teams. PDMA is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. We’ll discuss how to get more benefits from VOC in Agile teams.

Agile

The Product Coalition

DECEMBER 21, 2020

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

User Testing

Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. By offering the product owner role, these organisations can start working in an agile way without the immediate need to establish a product management group and initiate an organisational change process.

Product Manager

Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address?

Product Research

Roman Pichler

FEBRUARY 2, 2021

Once Upon a Time in Waterfall Land. This sequential, waterfall-based approach used to work when there was little change and innovation, when product managers could correctly predict what the users needed and describe the detailed product functionality upfront. The Brave New Agile World. Listen to this article: [link].

Agile

Melissa Perri

JUNE 29, 2017

It’s an interesting question and one that takes time to unpack. The first time I heard the term, I asked someone what it meant. That was until I had my first experience teaching Product Management at a company using the SAFe framework. You are teaching us to talk to users, but I am a Product Owner.

Product Manager

Roman Pichler

FEBRUARY 19, 2024

Level two increases empowerment by adding the authority to determine the features and user experience the product should offer. At the same time, I believe that it is important to look at things the way they are. Before I discuss the three levels in more detail, let me briefly explain why I wrote this article.

Product Research

Intercom, Inc.

MAY 22, 2019

If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. Short on time? But there’s a better way now.

Feedback Software

Melissa Perri

JULY 23, 2024

Other Times, it's due to a lack of skill set in product leaders. This holistic approach not only streamlines operations but also enhances the team's ability to deliver value to customers and stakeholders. But that’s okay, because once we know where the weak spots are, we can fix them.

Weak Development Team

Product Innovation Educators

JANUARY 13, 2020

Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. She has two degrees from MIT and a ton of practical experience.

User Testing

The Product Coalition

SEPTEMBER 21, 2020

Part 2 of series on experimentation When should product managers experiment? 10 guidelines to design high impact experiments. And when are experiments invalid? Running Experiments has become one of the most valuable tools for Product Managers to validate ideas, de-risk releases and measure the impact of their work.

Customer Experience

Product Innovation Educators

JUNE 10, 2019

How product managers should combine flexibility and rigor in an agile stage-gate process. Just about every organization I have worked with this year wants more agility in their product management processes. They want to get new products to market faster and release enhanced versions in less time.

Agile

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

User Testing

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. It is built on the principles of a business that focuses on delivering value to the customer.

Startups

Alchemer Mobile

NOVEMBER 25, 2019

How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible.

Feedback Software

Roman Pichler

JANUARY 9, 2018

You should therefore involve the right people in the discovery work and secure enough of their time. Involving others in the discovery work allows you to leverage their knowledge and expertise, builds rapport, and creates support for key product decisions including the selection of a specific market segment and stand-out features.

Product Research

The Product Coalition

AUGUST 3, 2023

User-centricity: A well-defined vision keeps the focus on the end users and their needs, ensuring that the product remains relevant and valuable. For example, “Through an AI-powered ride-sharing platform that optimizes routes for reduced travel time and environmental impact.”

Vision

The Product Coalition

JANUARY 26, 2024

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned.

User Testing

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

User Testing

The Product Coalition

NOVEMBER 26, 2019

Their goals are always stated in terms of delivering products and features (output), and never in terms of expected business and customer outcomes. Agile Development Things don’t necessarily get better with agile development. Agile dev did away with project waterfall? users, market and business, fades into the background.

Onboarding KPIs

Product Innovation Educators

DECEMBER 12, 2022

He is also the co-founder of Product Culture—one of his customers said about Bruce, “Coach, trusted advisor, organizational therapist—like me, you’ll probably hire Bruce because of his experience in product management or his skills as an Agile coach.” It’s helpful to think about stakeholders as a type of customer.

Product Research

Product Innovation Educators

MAY 23, 2016

When you’re creating products, really great products that delight and sell, it’s a herculean effort. Behind that effort in most companies are the product teams, but they’re often the unsung heroes. Most have 10+ years of experience. Where are they spending most of their time – on what tasks? Pragmatic Marketing.

Product Research

Product Innovation Educators

JUNE 24, 2024

In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way. This diverse experience, she found, was not unlike working in a product environment.

Product Manager

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

User Testing

The Product Coalition

OCTOBER 2, 2024

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. Perhaps that’s why some research experts say, “Data is the new currency.” I was always fascinated by how people’s preferences shift over time,” he recalls. Their customer service? Or maybe it’s the price?

User Testing

Userpilot

MAY 29, 2024

The product design process extends beyond the product designer's role, often requiring cross-functional collaboration among product designers , visual designers, UX designers, researchers, industrial design specialists, marketers, and engineers. Conduct user research to understand your target audience.

Data Visualization

Userpilot

AUGUST 10, 2022

The Minimum Viable Product allows you to collect user feedback at the early stages of development and facilitates validated learning. MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers.

Product Research

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Product managers generate these by looking at key metrics and trends in the market or gathering user feedback from existing products. Ready to get started?

User Testing