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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
Pro Tip from Aarti Iyengar : Focus on outcome-driven roadmap planning. Here’s how to approach it: Tie Efforts to Business Goals : Ensure product management priorities align with what the business wants to achieve. Aarti : Showcase measurable results like improved customer satisfaction and achieved business goals.
Photo by AP Vibes Outcome-based roadmaps are considered the best practice; however, they are not as common as you would expect. Now that we got everyone’s buy-in, it was time to make it a reality. It was a massive effort. I’m sure you know that outcome-based roadmap planning is a good idea. But where do you start?
As the wellness market grows more competitive, WellNests product managers are under increasing pressure to deliver features requested by sales, executives, and enterprise clientsoften with little time to step back and assess strategic impact. Investigate With strategic context in place, its time to dig into discovery.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try.
” NotebookLM started as a 20% project and has grown into a product that’s spreading across social media and has a Discord server with over 60,000 users. ” NotebookLM started as a 20% project and has grown into a product that’s spreading across social media and has a Discord server with over 60,000 users.
Leadership or investors push for short-term wins that conflict with the roadmap. Customer feedback is overwhelming , making it hard to separate signal from noise. Shift from fixed yearly planning to rolling quarterly reviews to allow flexibility in roadmap decisions. How can I get hands-on experience?
If you’re sprinting with delivery while discovery is stuck in the parking lot, you’re not agile. Most product teams talk about dual-track agile, but few actually do it well. And by the time you ship, no one’s quite sure who you built it for. Use micro-surveys or fast user interviews during delivery, not after.
What WellNest needed wasn’t another roadmap or velocity boost. Customers were disengaged. It’s built around five phases: Context: Understand your business, market, and customer landscape. Investigate: Learn what your customers actually need through research. Create: Prioritize, align, and build a strategic roadmap.
Speaker: Edie Kirkman - VP, Digital at Focus Brands
By tapping into the wealth of customer and application data, product professionals can identify underutilized features, prioritize improvements, and streamline development efforts in partnership with the development team.
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
And theyre juggling context, roadmaps, and Jira ticketsjust trying to keep up. At Productside, weve worked with thousands of PMs across industriesand one theme keeps showing up: When product teams dont take the time for writing effective product requirements, everything downstream suffers. Talking to customers. So what happens?
From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. What AI Brings to the Table: NLP-powered sentiment analysis : Tools like MonkeyLearn and Lexalytics parse thousands of reviews, tweets, and support tickets to extract user sentiment at scale. It’s about amplifying them.
The team spent months building it, yet users dont see its value. It helps teams uncover real user needs, validate assumptions, and reduce development risks before committing time and resources. It is an actual team effort involving all stakeholders to foster diverse expertise and unique perspectives. Lets dive in.
In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. An individual with excellent communication skills, adept at influencing both user-facing and partner-facing stakeholders.
Whether you are launching a new feature, entering a new market, or improving customerexperience, it takes a symphony of teams. Why Cross-Functional Collaboration Matters Product leaders operate at the intersection of business goals, user needs, and technical realities. Designers need time for exploration.
They drive alignment, translate strategy into action, and make bold decisions that balance customer value with commercial outcomes. It’s about building the right product—at the right time—for the right impact. We see roadmaps packed with features, delivery dates, and dependencies. It’s designed.
Conversely, if the userexperience heavily relies on a graphic user interface, the larger the gap for the product designer toaddress. Often, the differences between these approaches are difficult to prove until they are implemented, delivered to customers, and their real-world usage is observed.
Different types of product feedback software When we say “product feedback tool,” we may mean various types of software: Survey tools : Tools designed to create and distribute surveys, collect feedback , and analyze responses to understand customer opinions and needs.
How to Build a Successful Product: Lessons from Launching and Growing a Freight Transportation Platform I joined the company as the first full-time employee and, over five years, tried on multiple roles — from product design to strategic planning. But it’s just as crucial to adapt that plan based on real user feedback.
Hence for many of us designer-generalists, it was time to leave print and advertising to the graphic design specialists and move on to younger, less explored fields of web and digital product design, where we could once again feel like pioneers. Fast-forward to the present day, and the story seems to be repeating itself.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares actionable strategies for strengthening cross-functional collaboration so growth efforts dont stall.
The rise of intelligent product development powered by AI and now agentic workflowscalls for a new kind of operating model: one that is agile, continuous, insight-driven, and AI-augmented. At Modus Create, we define intelligent product development as: Building software around AI: Where AI is embedded into the product experience (i.e.,
.” Matt LeMay Most teams dont suffer from a lack of ideas; they suffer from chasing work that looks good on a roadmap but fails to drive results. You’ll likely burn fuel, time, and goodwill without achieving anything meaningful. Defining a clear business outcome is essential to guide your efforts.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows. This guide has all the answers.
Salesforce Field Service is a market leader with customers including many Fortune 500 companies. Their customers rely on their offline-first mobile app to guide them through complex fieldwork. A person who has 5+ years of experience managing mobile products, ideally in AI-powered or field service solutions.
Whether youre hiring or job hunting, this roundup is designed to save you time and connect you with the best options available. You will work closely with Meta product and engineering teams to deliver on Meta’s product roadmap. Someone who has a mix of product, project, and people management experience.
This approach can free up internal resources, reduce time to market, and provide access to niche skills, especially in emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. This can include: Product strategy: Roadmap definition, market research, feature prioritization.
Could you manage a roadmap, run a standup, and charm stakeholders? What teams really need are PMs who can bridge gaps between business and engineering, between user needs and design, between growth experiments and core product strategy. Great, heres your Jira access. Not anymore. In 2025, those basics are table stakes.
Lucid Softwareâs Chief Product Officer Dan Lawyer offers a metaphor that reframes how we think about product strategy and product roadmap disruption, direction, and progress. The sail: Stands for strategy and roadmaps â the elements that must be constantly adjusted to maximize momentum.Â
By understanding and applying these concepts, product professionals can enhance their skills, increase their influence within their organizations, and create products that truly resonate with customers. Strategy Strategy plays a crucial role in aligning product development efforts with organizational goals.
The role will lead a team of PMs and be responsible for increasing the daily active usage of the browser through improving user engagement, retention, and activation. Some mostly focused on the users rather than the technical side of things. Someone with no people management experience. Who would be a bad fit for this job?
Instead of trying to be right all the time, we should focus on what happens when we’re wrong. This wasn’t the first time he’d misjudged market trends, but somehow, he’s still absolutely confident in his predictions. We want to believe our users are rational beings who will behave exactly as we expect. But users aren’t robots.
Requirements 6+ years of product management or related industry experience. Experience being a hands-on individual contributor while simultaneously managing a high-performing team. Product managers with experience in AI/ML. PMs lacking experience in cross-functional AI projects. Who would be the best fit for this job?
It also needs to provide a seamless educational experience, free from confusing jargon, dense layouts, and unclear billing systems. In this article, we’ll explore how Userpilot supports healthcare companies in solving these challenges, drawing directly from real-world user evidence and success stories.
Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.
The business has three types of user, – those that build fundraising pages, those that donate to the pages, and the charities or nonprofits that the money goes to. As a species we like to “give”, whether it’s giving money, time, love, or simply moral support. Jamie has worked at JustGiving for seven years.
Taking agile, a process otherwise optimized for small, cross-functional, collaborative teams and making it work at scale is fascinating. It was a brave new world for me at the time and I was hooked forever. Helping a mid-size organization make the transition from waterfall (at scale) to agile (at scale).
What is Dual-Track Agile? Dual-Track Agile is an IT development methodology where figuring out what to build is as important as the building process. With Dual-Track Agile, the development team participates in the discovery track – often led by the lead engineer, the UX designer, and the product manager. Usability).
In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan lives in Manhattan and in his spare time likes to play soccer. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.
Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. This makes the product roadmap more susceptible to change and it increases the effort to update it.
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. Product” involves things like: Requirements or user stories or features. Agile development methodologies. And even roadmaps. What do we do – or what should we do – with the rest of our time?
Once Upon a Time in Waterfall Land. This sequential, waterfall-based approach used to work when there was little change and innovation, when product managers could correctly predict what the users needed and describe the detailed product functionality upfront. The Brave New Agile World.
A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. While salary increase is a complex subject with variables outside of our control, I believe that having a clear product roadmap and strategy is every Product Manager’s responsibility. Research article.
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