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How do market researchers add experimentation to drive better business outcomes?

DISQO

Product teams responsible for introducing new solutions to the market are embracing agile workflows and need to engage in higher-velocity decision-making to inform recurring code sprints. Research teams incorporate their principles and best practices into the frameworks, tools, and platforms that product teams use.

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The Strategic Role of Product Management when Development goes Agile

Pragmatic Marketing

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. There is no single, definitive “agile method.” Spotting fundamental flaws.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Product teams responsible for introducing new solutions to the market are embracing agile workflows and need to engage in higher-velocity decision-making to inform recurring code sprints. Research teams incorporate their principles and best practices into the frameworks, tools, and platforms that product teams use.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Product teams responsible for introducing new solutions to the market are embracing agile workflows and need to engage in higher-velocity decision-making to inform recurring code sprints. Research teams incorporate their principles and best practices into the frameworks, tools, and platforms that product teams use.

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Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

Perhaps the markets – we’re doing well and the market is growing, but you can’t help feeling that we’re not converting enough of the demos that we do or the conversations we have aren’t turning into business fast enough. Can you talk about how your framework, is that applicable to that scenario? Build it from the word go!