Remove Agile Remove Inbound Remove Startups
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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). As any startup will tell you, managing an idea from concept to launch is a lot easier said than done. In the startup context.

Startups 158
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From Product Management Back to Strategy

The Product Coalition

Add to that the agile revolution, which yanked product managers deep into the execution ( preparing a sprint every other week requires a lot of work! ), and you’ll see why two decades later the focus of product management had shifted. My personal passion is to bring back this very important dimension into product management and leadership.

Strategy 148
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Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the marketplace. He joined me for a chat that ranged from the role of AI to how they choose startups to incubate. Short on time?

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

You might say it’s one of the strongest advantages a startup has. Michael: Most people listening probably think of HubSpot as this inbound marketing company. Now companies can roll out new tools five, six, seven times a year and they can be really, really agile and creative in the way they build their customer experience.

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How to Do a Competitive Analysis in SaaS

Userpilot

While other CRMs rely on inbound marketing and content to acquire customers , Salesforce reaches its enterprise clientele directly through account-based marketing (ABM) along with large-scale industry events that cement the platform as a market leader. Competitor analysis for Salesforce.

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8 Analytics Podcasts for Understanding Users and Mastering Data

Amplitude

Top episodes we love: Bootstrapping a SaaS Startup with Laura Roeder: With the help of guest speaker, Laura Roeder , this podcast covers how to bootstrap a SaaS business rather than fund, as well as how to succeed without a freemium model, how to identify an appropriate price point, and how to get to market effectively.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Product teams responsible for introducing new solutions to the market are embracing agile workflows and need to engage in higher-velocity decision-making to inform recurring code sprints. DE Shaw incubated a startup and validated an initial offering 3x faster than usual. Aetna dramatically increased usability and user engagement.