The Product Coalition
JULY 8, 2019
An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.
bpma ProductHub
FEBRUARY 4, 2018
On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role.
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The Product HQ
JUNE 1, 2024
What is the Role of a Product Management Intern? Product manager interns are not new to the product management field. Most of the time, they have experience in product development , product marketing, and project management.
ProductPlan
JUNE 5, 2020
According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,
Alchemer Mobile
MAY 7, 2020
Combining the two platforms enables app providers to move with the speed and agility to meet the needs of their customers, while still maintaining the security and control required for regulatory concerns. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch.
Userpilot
JULY 13, 2021
Your non-technical product managers and product marketing managers will certainly thank you! This allows for a lot of agility, leading to regular product experiments. The lessons from all of those experiments will translate into a better product experience for your customers. Get a demo today!
Business of Software Conference
MARCH 8, 2021
Bruce founded Product Culture to help communicate the key principles underlying consistently successful product-focused organizations and helps companies like Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions through workshops, mentoring, and team coaching. When is it? Where do I sign up?
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