Pragmatic Marketing
MAY 23, 2017
I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand.
Userzoom
MARCH 28, 2018
Headlining the event was Paul Boag , a leader in Digital Strategy and User Experience Design, who brought his manifesto on ‘How to Start a User Experience Revolution’ and inspired our audience to ‘light a fire’ under their efforts to get stakeholders more invested in UX.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ProductPlan
SEPTEMBER 22, 2022
A 5-hour downtime in an operation center in 2016 cost Delta Airlines nearly $150 million due to 2,000+ canceled flights. enterprises indicates that the cost of downtime comes from lost revenue (53%), lost productivity (47%), and lost brand equity or trust (41%). Forrester’s survey of IT directors in large U.S.
The Accidental Product Manager
JUNE 19, 2023
Volvo’s new Polestar electric-car brand will be the first to have a dash system that runs completely on Google’s new car operating system, giving it a feel very much like an Android phone. Harman has showed that it can integrate video screens and user experiences in the car at the annual CES tech show.
Mind the Product
APRIL 18, 2017
Previously, Fraser was Director of Innovation and Transformation at Pivotal and she has founded and served as CEO for several startups, including Luxr, an early Lean Startup firm, and Adaptive Path, the world’s first User Experience firm. Caitlin believes in staying focused on holistic user experience when making product decisions.
Userzoom
NOVEMBER 14, 2017
As a UX designer or web developer, you know a website can alter the perception and exposure of a brand, big or small. Ultimately, you goal is to prioritize the exposure, perception, design and support of a brand while adhering to modern styles and trends. There are brands that are more successful and brands that are less so.
Intercom, Inc.
DECEMBER 13, 2018
Tell me how to win IT departments, how to win legal department, how to talk to chief security officers, or how to build the SaaS brand.” ” I’m talking about respected SaaS brands like Box or Intercom, which is another good example. It’s not just for retail or airlines or telcos. They found their niche.
Expert insights. Personalized for you.
70 
Let's personalize your content