Remove Airlines Remove Marketing Remove Product Marketing Remove Vision
article thumbnail

Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. There are over 9 million mobile apps. There are a billion websites. Figuring out distribution is key.

article thumbnail

5 Factors to Consider When Building Your Product Strategy

Amplitude

While there’s no one-size-fits-all template for building an effective product strategy, be sure to think through these five factors as you develop yours. Product Mission and Vision. A product vision is the big-picture “why” of your company. Why does this product need to exist? What value are you offering?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

If you’re short on time, here are a few quick takeaways: Although data science can’t predict the future, it can definitely help you focus resources, troubleshoot issues, and even unlock new markets. Any insight from data analysis will only ever be as good as the data itself. That was my first job in tech. Benn: For sure.

article thumbnail

Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Here are five quick takeaways: Workplace believes that by giving a voice to everyone and reducing the distance between the HQ and the front line, great things happen to employee sentiment, engagement, productivity and automation. Different products require different visions. It’s important to find your niche.

article thumbnail

High Touch or High Volume

Pragmatic Marketing

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. This usually means that somewhere along the line, the teams failed to align around a common vision. The Danger Zone.

article thumbnail

High Touch or High Volume

Pragmatic Marketing

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. This usually means that somewhere along the line, the teams failed to align around a common vision. The Danger Zone.

article thumbnail

BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

Growth acceleration: how to generate a higher lead in the market Accessing a wider market Directly accessing product and intellectual property Diversify capabilities for corporate fit Includes regulatory and geographic factors When acquiring: is this a good enough match?