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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. Who wants to buy ads against the same audiences as major credit card or airlines? There are a billion websites.

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 1)

The Product Coalition

One example that made me realize that I live in a startup nation was when one of the coaches attending the workshop shared that they were working with the IT department of one of the largest airlines to transform it into a great product organization. As a product leader, building empowered teams is not about taking the load off of you.

Workshop 115
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High Touch or High Volume

Pragmatic Marketing

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. This usually means that somewhere along the line, the teams failed to align around a common vision. And that might be okay.

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High Touch or High Volume

Pragmatic Marketing

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. This usually means that somewhere along the line, the teams failed to align around a common vision. And that might be okay.

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5 Factors to Consider When Building Your Product Strategy

Amplitude

While there’s no one-size-fits-all template for building an effective product strategy, be sure to think through these five factors as you develop yours. Product Mission and Vision. A product vision is the big-picture “why” of your company. Why does this product need to exist? What value are you offering?

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

” But it may be that you’re actually playing against the way people are trying to use the product, and you should instead be saying like, “Hey, they’re using it for Y. It was a collaborative, kind of a Slack-type product that was mobile-focused. Benn: For sure. Mode has had plenty of ups and downs. .”

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Here are five quick takeaways: Workplace believes that by giving a voice to everyone and reducing the distance between the HQ and the front line, great things happen to employee sentiment, engagement, productivity and automation. Different products require different visions. Ultimately, the product works for every company.