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High-Value Customers: How to Build a Great Product Strategy

The Product Coalition

For some users, it can be providing the best customer support, on-demand priority customer support, advanced product features, or personalized product features and experiences. With Add ons, customers can add multiple products in the checkout flow, so it would be easy to manage and personalize their bundles in one place.

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5 Factors to Consider When Building Your Product Strategy

Amplitude

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

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5 Key Responsibilities of a Product Owner

ProductPlan

But imagine what the title must sound like to someone entirely outside the product world. Teacher/plumber/airline pilot: So, what do you do? PO: I’m a product owner. Teacher/plumber/airline pilot: Me too! Teacher/plumber/airline pilot: Someone pays you to own products? I mean, what do you do for a living?

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Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”. A product strategy can be covered in 4 parts (1) Buyer + $ value pool. Find anything?

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Two Development Team Configurations I Lobby Against

Mironov Consulting

2] Overflow or Special Project Teams Overflow or Special Project Teams tend to be pushed from the Sales/Go-To-Market side of the organization out of general frustration with perceived Engineering (and Product) throughput or velocity problems.    Here’s my thinking. [1]  We’ve gotten out of our own way.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

A study by HBR found that the 13 companies in the Fortune 100 that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market cap growth. There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Or an airline at 34.

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Demystifying Product Management’s Role in Pricing Strategy

ProductPlan

The leadership team will have expectations and assumptions that may not line up with what the “CEO of the product” would prefer. Just like product strategy and roadmapping , pricing should be a collaborative effort. Even when product management technically “owns” pricing, product managers are not doing it in a vacuum.