Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Let’s take a closer look at what customer analysis is, its benefits, and how to get started.

Analytic Tools 90

Analytic Tools User Testing Research Software Feedback Software 90

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. The spectrum of the position ranges from the strategic level to the communication level. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Product Management University

JUNE 22, 2020

For product managers and product marketing managers, a host of real-world situations come to mind where just-in-time learning has tremendous value. You’ve got an idea for a new product and you’re asked to create an MRD. What does a portfolio analysis look like? All three scenarios raise a lot of questions.

Customer Experience 130

Customer Experience Product Marketing Marketing User Testing 130

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Userpilot

AUGUST 29, 2022

Wondering how you can leverage sentiment analysis to improve customer experience? To access this large pool of actionable data, you need to conduct sentiment analysis. With sentiment analysis, you can discover essential customer insights, identify customer pain points, and modify your products and services accordingly.

Feedback Software 80

Feedback Software Customer Experience Customer Feedback Product Research 80

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

Research Software 93

Research Software Feedback Software Analytic Tools Positioning 93

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 85

Research Software Analytic Tools Feedback Software Data Visualization 85

Amplitude

JULY 1, 2020

By running a churn analysis, you can identify ways to fix issues that are causing your customers to leave. What Is Churn Analysis? Churn analysis is the process of evaluating your data to discover where in the customer journey people stop using your product, and why. Types of Churn Analysis.

User Testing 105

User Testing Customer Experience Analytic Tools Onboarding KPIs 105

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 79

Product Research Feedback Software Research Software Product Marketing 79

Userpilot

JUNE 16, 2022

It helps product managers to identify bottlenecks in the customer journey and remove them, improve customer retention and loyalty , and make data-driven decisions on product improvements. Product marketers can also use CX data to create better strategies to boost initial user engagement and attract relevant prospects.

Data Visualization 96

Data Visualization Analytic Tools Customer Experience Feedback Software 96

UserVoice

APRIL 10, 2018

Because your competitions’ actions can involved so many aspects of your company’s tactics and strategies, it can be difficult to figure out who should “own” competitive analysis. Either area should be fine, but competitive analysis definitely does not belong on the plate of your sales organization.

Data Visualization 100

Data Visualization Reporting Tools Naming Customer Feedback 100

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Read on for a breakdown of product-market fit and secrets to using it to drive product growth. .

User Testing 52

User Testing Product Marketing Analytic Tools Feedback Software 52

ProductCraft

AUGUST 6, 2020

Like any other field, product marketing has its set of tried and tested methods–market research, customer personas, buyer journeys, competitive analysis, ideal customer profile, positioning, messaging, and so on. However, the often long and tedious journey from market research to product launch.

Product Marketing 59

Product Marketing Product Research Marketing User Testing 59

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 79

Product Research Data Visualization User Testing Research Software 79

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

JUNE 6, 2024

This article explores the dos and don’ts of qualitative feedback analysis. Then, you can use text analysis to create and assign tags and visualization tools to easily explore the data. Use these themes to create tags for your analysis. Analyze your data using the tools provided by your preferred analysis software.

Data Visualization 59

Data Visualization Feedback Software Analytic Tools Research Software 59

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 79

Product Research User Testing Research Software Feedback Software 79

Product Management University

JULY 15, 2020

This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 95

Product Management University

AUGUST 15, 2023

Market segment priorities are far more data driven and objective than product priorities, which can be highly subjective due to the lack of quality data. Those market segment priorities are just as valuable for product marketing and sales as they are product management. Here’s a bonus.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. What is a product analyst?

Data Visualization 77

Data Visualization Reporting Tools Analytic Tools Research Software 77

The Product HQ

JUNE 1, 2024

What is the Role of a Product Management Intern? Product manager interns are not new to the product management field. Most of the time, they have experience in product development , product marketing, and project management. Lastly, product manager internships can also be department-specific.

User Testing 52

User Testing Product Research Reporting Tools Data Visualization 52

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. How to identify a conversion funnel leak: Conduct feedback surveys and pair the results with actionable data from session replays, funnel , path , and heatmap analysis. Wrong acquisition channels. Userpilot can help.

Data Visualization 90

Data Visualization User Testing Analytic Tools Feedback Software 90

Userpilot

MAY 2, 2024

TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. It’s linked to positive WOM and reduced customer acquisition costs. Encourage positive word-of-mouth through referral programs. Path analysis in Userpilot.

Data Visualization 83

Data Visualization User Testing Customer Feedback Analytic Tools 83

Product Management University

MARCH 21, 2023

Outcome-Based Competitive Analysis. Think of it as therapy for the buyers and you get exactly what you need to position strategic value to executives as well as operational value to users down in the trenches. You Might Also Like: Can You Give Me An Overview of Your Product? It’s not a feature comparison.

Product Research 130

Product Research Customer Experience Demo Customer Feedback 130

Userpilot

APRIL 25, 2024

Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers. Exploratory research is one of the initial steps in the marketing research process.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. In this guide, we’ll go over what sentiment analysis is, why you should do it, and look at 10 sentiment examples!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

MARCH 28, 2024

User analytics play an essential part in the product development and management process. It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. Based on your goals, select an analysis method. Let’s get to it!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

FEBRUARY 2, 2022

That means acknowledging the needs of your audience or customers, and the ways this work will impact them – both positively and negatively. it might be a written document, presentation, data analysis, design, video, etc.). Start with the concept, decide the problem to be solved, and gather all relevant historical context.

Data Visualization 220

Data Visualization User Testing Technical Review Magazine 220

Userpilot

SEPTEMBER 14, 2023

Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research. Their aim is to identify market gaps and unsatisfied customer needs.

Product Research 76

Product Research Customer Feedback Data Visualization User Testing 76

Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

Data Visualization 78

Data Visualization Analytic Tools Feedback Software Reporting Tools 78

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91