BrainMates

MAY 26, 2025

How to Conduct a Competitor Analysis: A Practical Guide for Product Managers By Adrienne Tan A competitor analysis is one of the essential activities you should undertake before launching a new product or business. Importantly, competitor analysis is not the same as a product comparison.

Data Visualization 40

Data Visualization Customer Feedback Product Management Product Manager 40

People-First Product Leadership

NOVEMBER 19, 2024

For example, in a recent Lenny’s Podcast , Archie Adams shared that Shopify runs experiments with cohort analysis after 1, 2, 3, 4, and 5 years as the CEO’s vision is to build “the right things for commerce 100 years from now” Looking for specifics? I’ve written about these considerations previously.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Lenny Rachitsky

DECEMBER 29, 2024

When deciding how much to rely on data, treat it as a compass rather than GPS: Data shouldn’t give you the answer but help to disprove hypotheses Your intuition comes from processing lots of data subconsciously Being “data-driven” can lead to analysis paralysis The right approach is having the right data at the right time and place (..)

Data Visualization 112

Data Visualization Product Research Feedback Software Customer Feedback 112

Usersnap

FEBRUARY 24, 2025

Gathering insights about target users through user research, such as surveys and interviews, is essential to tailor products effectively and enhance user satisfaction. 6 Goal-Oriented Questions Understanding user goals helps align product strategies with long-term business priorities and aspirations. What would it do for you?

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

The Basics of Product Management

JUNE 22, 2025

Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. But traditional methods—surveys, interviews, competitive analysis—are slow, biased, and reactive. This is similar to being keenly aware of where your product is during the product life cycle (PLC).

Artificial Inteligence 52

Artificial Inteligence Data Visualization User Testing Product Research 52

Sequent Learning

OCTOBER 29, 2024

Product managers must address these factors to ensure the product aligns with changing market conditions and customer needs, even as the company evolves. Product managers must ensure that the product vision aligns with the company’s broader goals.

User Testing 40

User Testing Technical Review Feedback Software Product Marketing 40

Userpilot

APRIL 24, 2025

In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. She is particularly interested in roles involving customer experience, cross-functional collaboration, and continuous product innovation.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

MARCH 24, 2025

They are seeking a Mobile Product Manager to lead the innovation and expansion of their field service mobile application across iOS, Android, and various third-party integrations. Candidates short profile Aleksandra has experience driving product strategy, user experience, and feature prioritization in mobile game development.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

UX Planet

JUNE 9, 2025

It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive product strategy. In this article, we’ll take a closer look at how to organise, analyse, and translate your research data into valuable insights that resonate with stakeholders.

Data Visualization 52

Data Visualization Customer Feedback Technical Review Research Software 52

Userpilot

FEBRUARY 24, 2025

Deep expertise in building digital content automation workflows and connecting product information management systems (PIM), content management systems (CMS), and digital asset management systems (DAM) such as Adobe, Content Stack, and/or Stibo. Background working with annotated data and/or leveraging generative AI in products is a plus.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Userpilot

MAY 27, 2025

This team works on high-impact projects that aim to amplify our global user base and drive the long-term growth of our products through data analysis, value creation, and experimentation. Customer centricity: to make reasonable product recommendations and have the customer at the center of decisions.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Modus Create

DECEMBER 10, 2024

It requires a strategic vision, a robust execution plan, and most importantly, alignment with broader business objectives. While GenAI presents clear benefits for data analysis and document processing, its unpredictable nature requires strict guardrails.

Reporting Tools 40

Reporting Tools Research Software Data Visualization Technical Advisors 40

Business Acumen Institute

SEPTEMBER 18, 2023

Well, you know, we very often in business talk about strategy and and future state vision. So I’ll recap people, processes, projects, markets, and products. Finance and Financial Analysis. Now I’ve mentioned various analysis a couple of times. The second thing is Everybody talks about this big picture.

Data Visualization 40

Data Visualization Reporting Tools User Testing Research Software 40

Roman Pichler

DECEMBER 4, 2023

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

Product Research 353

Product Research Product Strategy Strategy Research Software 353

Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

Product Research 239

Product Research Product Strategy Strategy Research Software 239

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.

Product Strategy 322

Product Strategy Strategy Weak Development Team Framework 322

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Product Strategy 259

Product Strategy Product Research Strategy Technical Review 259

Roman Pichler

JULY 8, 2024

To achieve this, perform a stakeholder analysis using a tool like the Power-Interest Grid shown in Figure 1. [2] 2] Figure 1: The Power-Interest Grid The grid divides stakeholders into four groups: crowd, subjects, context setters, and players depending on how interested they are in your product and how much power they have.

Roadmap 270

Roadmap Product Strategy Strategy Weak Development Team 270

Product Innovation Educators

JULY 8, 2024

Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product management game? This guide dives into the world of product strategy, sharing insights from expert Andreas Maihoefer. The Attic: Corporate Strategy Just below the roof is your overall company strategy.

Strategy 310

Strategy Product Management Product Manager Management 310

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 184

Technical Review Product Strategy Strategy Workshop 184

Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. If this data is actioned, bad product decisions will be made. Do this at least once per quarter, as a rule of thumb, ideally as part of the product strategy reviews.

KPI 338

KPI Data Visualization Weak Development Team Customer Feedback 338

The Product Guy

MAY 7, 2019

It is much better to think ahead and innovate to create products that fit into the bigger vision of the company. It takes all of the fun out of product management! Step 1: Conduct a Competitive Analysis. Elly is a product manager at an energy tech company in San Francisco. More About The Product Mentor.

Roadmap 379

Roadmap Product Research User Testing Research Software 379

The Product Coalition

JUNE 28, 2022

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work.

Vision 147

Vision Engineering Document Technical Review 147

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Product Management 318

Product Management Product Manager Weak Development Team User Testing 318

Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? Why is a Product Vision Important?

Vision 130

Vision Product Research User Testing Customer Experience 130

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 293

Product Research Product Management Product Manager Customer Experience 293

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.

Customer Experience 310

Customer Experience Product Research Technical Review Data Visualization 310

Product Innovation Educators

FEBRUARY 27, 2023

Summary of some concepts discussed for product managers [2:04] You shared a method during your talk called CuCoCo for getting market-driven data to make product decisions quickly. It’s a method for market-driven analysis. It’s a method for market-driven analysis. Can you walk us through the method?

Feedback Software 267

Feedback Software Marketing Customer Experience Data Visualization 267

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    We can’t build a sensible product strategy in a vacuum. 

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Analyse the data collected to understand how your product is doing.

Product Research 296

Product Research Technical Review Feedback Software Research Software 296

UX Planet

JUNE 14, 2024

Over 8,000 people were interested, so I figured this would be a perfect opportunity to explore my product strategy skills. Aligning with Netflix’s goals: I refined the product vision to ensure it supports Netflix’s core objectives. This can inform future content acquisition and production/product strategies.

Product Research 97

Product Research Product Strategy Feedback Software Research Software 97

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

The Product Guy

AUGUST 8, 2024

At its core, Product Ops focuses on the behind-the-scenes operations necessary for successful product management, ensuring that product managers and their teams can focus on delivering the best possible product to their users. engineering, design, marketing, sales) is a key aspect of Product Ops.

Feedback Software 170

Feedback Software Analytic Tools Data Visualization User Testing 170