The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 248

Data Visualization Analytic Tools Research Software Product Research 248

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. And it’s exhausting prefacing every conversation by (re)defining terms: “for this user story, the customer is the sys admin who configures our CAD software, not the architect sketching out buildings. Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Userzoom

DECEMBER 20, 2017

At the start of 2017 I made several predictions about UX design and research. We have seen several Researchers and Designers demonstrate value within their organizations and have climbed career ladders into leadership positions. Integration with analytics: Data to insights to actions and then results. Happy December!

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

FEBRUARY 6, 2020

In 2019 research firm IDC found them to deliver 869% ROI (??) Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. And it’s an advantage that traditional corporate learning platforms simply can’t replicate.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

BrainStation Product Management

MAY 7, 2019

I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So We do this through shadowing, 1:1 interviews, or group user research sessions.”.

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

Mixpanel

MAY 23, 2024

Even though you’re talking to customers, this isn’t really a research group. There are many tools that you can use to do this—like Figma, Maze, and Sprig—which have prototype and survey building features.) If your users respond very positively to one of your concepts, it’s usually a good sign to move it forward.

Data Visualization 52

Data Visualization User Testing Product Research Testing 52

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Here are the 5 essential steps to creating a customer profile: Perform user research to understand your target audience. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

BrainStation Product Management

MAY 7, 2019

I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So We do this through shadowing, 1:1 interviews, or group user research sessions.”.

Data Visualization 40

Data Visualization User Testing Analytic Tools Research Software 40

PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. What about if it was B2C or B2B? What new feature would you build?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. We hope this material will help you feel more confident in the coming year.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. These skills include recognizing market opportunities, customer research, product road mapping, and modeling. That said, this position demands proficiency in both technical and social areas within the role.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Sequent Learning

FEBRUARY 2, 2021

Product Management for Non-Software Products. JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy. There are a lot of software product managers out there. There are a lot of software product managers out there. Episode 67.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. This final assumption in particular was no longer true or useful. Surfacing promising or untapped business opportunities.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Gainsight

JULY 1, 2022

A traditional model based on the marketing and sales funnel no longer works effectively to build sustainable growth for subscription-based SaaS. The solution? We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. Mickey Alon. Key Findings.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Let’s switch out of ERP systems and become currency traders.” BigCorp has $2M set aside for Blockchain research. But metrics aren’t generic. Grass is greener. “We

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mixpanel

MARCH 7, 2021

Describe the path to your current position and the role mentorship has had in your career growth. “What got me in the door is someone believing in me, then I took the burden of proof as a mission in every position I ever got. in Political Economy and a Certificate in Entrepreneurship & Technology.”

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

Mixpanel

FEBRUARY 2, 2021

A roughly 60% decrease in pricing for online plans to make product analytics more accessible to everyone. We spent more than 6 months doing a ton of qualitative and quantitative research, including interviews with dozens of past, current, and potential customers, market research, and product analysis.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! The ownership of CX differs in B2B and B2C business models. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

The Product Coalition

MARCH 26, 2019

You work on customer discovery with the potential target segment you believe might be facing this problem to validate your hypothesis, propose your solution to the problem and try to figure out if there is a problem-solution fit. The users need the easiest solution, regardless how you solve it. Why this complexity?

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Revulytics

DECEMBER 16, 2019

Other attendees tend to be from business analytics, UX & design, development & engineering, and project management departments. The majority of the attendees are from business and enterprise software/SaaS, consumer and web. A good mix of attendees from B2B and B2C software technology companies.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Mixpanel

FEBRUARY 23, 2021

For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability). ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Imaginary Cloud - Design

JANUARY 30, 2020

In 2017, Gartner introduced the concept augmented analytics in his Augmented Analytics is the Future of Data and Analytics report. In the last year, major companies in business intelligence (BI) digital solutions, such as Qlik and Tableau were already investing on it. Voice interaction definitely has a wow factor.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

MARCH 31, 2021

At the same time, 80% of SaaS conversions happen at the 40-day mark. Our research shows that it is actually the time it takes for users to reach your “ Aha Moment! ” Short free trials (7 days) are great for adding urgency to the buying process but are more likely to be used by B2C companies. Source: Userpilot.com. Just ask them.

Analytic Tools 98

Analytic Tools Research Software User Testing Customer Experience 98

ProductPlan

NOVEMBER 2, 2021

Whether that means automating time-consuming approval processes, creating a central repository for go-to-market artifacts, or providing more meaningful analytics on product progress, ProductPlan’s product operations platform will help organizations orchestrate their entire product strategy. Change is Afoot.

Data Visualization 84

Data Visualization Reporting Tools Analytic Tools Research Software 84

Userzoom

NOVEMBER 6, 2019

Is through an app or through a laptop or whatever, right? I just look at the app and I look at the tracking number. Every company will be a software company or is a software company, in some way or form or some time now or soon. So, he says something about four or five years ago, in short, software is eating the world.

Research Software 68

Research Software User Testing Product Research UX 68

Usersnap

JULY 21, 2021

Integrating customer knowledge in the research and development phase is a way of refining products both before and after launch. Soon after integrating this solution into the delivery chain, CSAT (customer satisfaction) scores exceeded 80%, while the on-time delivery performance reached 97% or more across the globe.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userpilot

SEPTEMBER 20, 2021

It might seem ludicrous how many SaaS apps you can try for free these days. Product-led growth is a popular SaaS go-to-market strategy that uses the product itself to drive customer acquisition, activation, conversion, and retention. Both B2B and B2C buyers increasingly want to self-serve. It’s called product-led growth.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98