Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Gainsight

JULY 6, 2023

B2C technologies have trained users to expect a cohesive omnichannel experience, almost automatically. When you move between your laptop and phone, you expect apps like Spotify to remember you, right? Ensure a cohesive, positive experience that leads to renewal. Up-level the in-app experience by leveraging how-to content.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience Customer Feedback 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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B2B User Testing Research Software Analytic Tools 105

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?

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Data Visualization Analytic Tools User Testing Product Research 116

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Gainsight

MARCH 18, 2019

The better you can target your in-app engagement and feedback capturing, the easier it is to guide customers to value, drive adoption across the product, and grow through your product. Having a product analytics tool with robust segmentation means that you get better, richer insights and more meaningful engagements with your users.

Data Visualization 58

Data Visualization Analytic Tools Feedback Software Reporting Tools 58

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. Advanced Analytical Abilities: Excelling at dissecting complex data, identifying patterns, and formulating strategies based on comprehensive market analysis. Which one is right for you? What is a Senior Product Manager?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

JANUARY 24, 2021

OKRs are an amazing tool to drive business success. So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”. But your responsibility as a product leader is not to make sure software is delivered. Starting with OKRs is easy. Here are a few common mistakes to avoid.

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

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Analytic Tools Research Software Product Strategy CTO Coach 90

Product Talk

MAY 13, 2020

If the company’s leaders aren’t sure or have many theories or wishes, then the product team has to do the discovery legwork to identify the most likely human behavior changes that will positively impact the lagging business indicator. For another example, let’s imagine a product team working on a B2C subscription product.

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Product Research User Testing Customer Experience Feedback Software 356

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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Data Visualization Analytic Tools Research Software Product Research 252

Amplitude

AUGUST 4, 2020

For SaaS professionals, retention rate can be what your company lives or dies by. Knowing how to calculate retention rate has always been at the core of SaaS’s commercial philosophy. There is no “correct” retention rate benchmark to aim for that holds across all SaaS industries. How to Calculate MRR Retention Rate. It’s no joke.

Feedback Software 64

Feedback Software Analytic Tools B2B Customer Feedback 64

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. And it’s exhausting prefacing every conversation by (re)defining terms: “for this user story, the customer is the sys admin who configures our CAD software, not the architect sketching out buildings. Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Userpilot

SEPTEMBER 14, 2023

You can automate dunning emails with tools like Recurly, Chargezoom, Pelcro, BluLogix, and Chargebee. Integrating your CRM with a product adoption solution can help you combine your dunning emails with in-app billing reminders. Userpilot’s HubSpot integration even lets you send data both ways between the tools if needed.

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Analytic Tools Data Visualization Customer Experience User Testing 104

Userpilot

APRIL 7, 2021

Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. The more positive interactions they have, the more likely they will turn into long term customers and become product advocates. If you want to get real-time product insights, use our advanced user analytics features.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. Not all user feedback is useful and the feedback tools available in SaaS vary widely in their effectiveness. Not all user feedback is useful and the feedback tools available in SaaS vary widely in their effectiveness.

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Feedback Software Analytic Tools Data Visualization User Testing 98

Amplitude

DECEMBER 6, 2020

The customer lifecycle is the path your users follow before, during, and after engaging with your product, website, application or support system. Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

BrainStation Product Management

MAY 7, 2019

I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So I think that having comfort with data analytics will be critical.”.

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Userzoom

DECEMBER 20, 2017

We have seen several Researchers and Designers demonstrate value within their organizations and have climbed career ladders into leadership positions. We are clearly seeing a dramatic increase in overall research studies on our platform as well as increase in researcher studies per organization. But I was wrong. But it’s slow progress.

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. You could take a course on how to play guitar, paint with watercolors, create a website, or build your own mobile app – all in one place.

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Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

JUNE 7, 2019

He is currently Head of Product and User Behavior Analytics at Jüssi, an Internet marketing agency in São Paulo, Brazil. For those who do achieve a position, it helps them keep away potential competitors. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement.

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

BrainStation Product Management

MAY 7, 2019

I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So I think that having comfort with data analytics will be critical.”.

Data Visualization 40

Data Visualization User Testing Analytic Tools Research Software 40

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Create your customer personas either using software such as Hubspot or customizing an online template. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Gainsight

JULY 25, 2023

However, the right technology can help those that don’t have the resources. And Ovsyannikov believes that Gainsight is the right technology. Ovsyannikov describes four dimensions of the customer journey: Onboarding the solutions a customer has purchased in a meaningful way. It has also helped create careers for some people.

Analytic Tools 52

Analytic Tools Feedback Software Education Generative AI 52

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Userpilot can help gather user feedback with in-app surveys , use feature tagging and heatmaps to validate survey responses and conduct A/B experiments. Book a demo and get started!

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User Testing Feedback Software Product Research Analytic Tools 105

PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. What about if it was B2C or B2B? How could this inform the product's positioning?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Oren Steinberg

JANUARY 8, 2019

One after the other, brilliant entrepreneurs got on stage to pitch a very similar story: ‘we can help your organization uncover business insights hidden in your big data, using our unique machine / deep learning platform.’. You offer your platform for a subscription fee, but you also offer professional services to help first time users.

Data Visualization 40

Data Visualization Customer Feedback User Testing Analytic Tools 40

Userpilot

APRIL 18, 2024

Funnel and Path exploration are two main Google Analytics reports for tracking conversion path performance. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Userpilot is a product onboarding platform that can help you with that. Conversion path analysis in Google Analytics.

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Data Visualization Analytic Tools Feedback Software Marketing 105

CONTACT Software

OCTOBER 17, 2017

Today, we are all influenced by the use of smartphones and home automation solutions, and we transfer corresponding expectations to other areas as well. Many, especially medium-sized companies, lack software know-how, especially if it goes beyond the embedded area. Certainly, some phenomena on the market can be accepted as hypes.

White Paper 40

White Paper Analytic Tools B2C Data Visualization 40

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

APRIL 18, 2024

Schedule a demo to see the platform in action. It enables you to delight users with personalized in-app experiences , feature recommendations, marketing campaigns, and more. Customer segmentation is a valuable tool for several departments, including marketing and product teams. Why segment customers?

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Data Visualization Analytic Tools Feedback Software Customer Experience 103

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. This position carries tremendous responsibility because the product’s entire lifecycle rests on the product manager’s shoulders, from ideation to launch. There is no shortcut to becoming a B2B product manager.

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B2B User Testing Research Software Analytic Tools 52