The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. I will share my insight about the implications for the product team for both cases.

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Feedback Software Analytic Tools Onboarding KPIs B2B 129

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. There are four main benefits to B2B marketing automation: reduced customer churn , increased customer lifetime value , better data collection, and reduced marketing costs. What is B2B marketing automation?

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Feedback Software Analytic Tools B2B Embedded Analytics 98

Gainsight

MARCH 18, 2019

The better you can target your in-app engagement and feedback capturing, the easier it is to guide customers to value, drive adoption across the product, and grow through your product. Are you missing out on key product insights? Now you’re getting value and leaving with a positive experience. Here’s an example.

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Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

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Data Visualization Analytic Tools Customer Experience Research Software 59

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Userpilot

JULY 5, 2022

Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. What is incremental innovation?

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Feedback Software Analytic Tools Research Software Product Research 98

Gainsight

JULY 6, 2023

B2C technologies have trained users to expect a cohesive omnichannel experience, almost automatically. When you move between your laptop and phone, you expect apps like Spotify to remember you, right? Ensure a cohesive, positive experience that leads to renewal. Up-level the in-app experience by leveraging how-to content.

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Analytic Tools Data Visualization Customer Experience Customer Feedback 52

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. They are recognized for their strategic insight and ability to handle critical challenges that affect the product’s long-term success. Which one is right for you? What is a Senior Product Manager?

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Product Management Product Manager Data Visualization B2C 52

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

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Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userzoom

DECEMBER 20, 2017

At the start of 2017 I made several predictions about UX design and research. Below is a recap of how my 2017 predictions (from Jan of this year) turned out. We have seen several Researchers and Designers demonstrate value within their organizations and have climbed career ladders into leadership positions. Happy December!

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The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

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Userpilot

SEPTEMBER 14, 2023

You can automate dunning emails with tools like Recurly, Chargezoom, Pelcro, BluLogix, and Chargebee. Integrating your CRM with a product adoption solution can help you combine your dunning emails with in-app billing reminders. The dunning process helps resolve the billing error so the subscription isn’t terminated.

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Analytic Tools Data Visualization Customer Experience User Testing 104

Oren Steinberg

JANUARY 8, 2019

8 business models for Insights-as-a-Service. Yesterday at an AI conference, I saw an unusual number of companies offering Insights-as-a-Service. Since almost every company today is a big-data company, it comes as no surprise that so many startups are drawn to offer Insights-as-a-Service.

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The Product Coalition

JANUARY 24, 2021

OKRs are an amazing tool to drive business success. So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”. But your responsibility as a product leader is not to make sure software is delivered. Starting with OKRs is easy. Here are a few common mistakes to avoid.

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Analytic Tools Customer Experience B2C Enterprise 181

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

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Analytic Tools Research Software Product Strategy CTO Coach 90

Product Talk

MAY 13, 2020

By the time you see revenue (or a lack of it)—whether it’s in a dashboard, cash in the bank, or a cancellation notice from a churned customer—it’s too late to take corrective action. For another example, let’s imagine a product team working on a B2C subscription product. What is a lagging indicator? Tweet This.

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Product Research User Testing Customer Experience Feedback Software 355

Amplitude

AUGUST 4, 2020

For SaaS professionals, retention rate can be what your company lives or dies by. Knowing how to calculate retention rate has always been at the core of SaaS’s commercial philosophy. There is no “correct” retention rate benchmark to aim for that holds across all SaaS industries. How to Calculate User Retention Rate.

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Feedback Software Analytic Tools B2B Customer Feedback 64

Userpilot

APRIL 7, 2021

Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. User engagement metrics are the data points to measure your users’ interactions with your product. The more positive interactions they have, the more likely they will turn into long term customers and become product advocates.

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Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

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The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

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Analytic Tools Research Software CTO Coach Fractional CTO 60

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. And it’s exhausting prefacing every conversation by (re)defining terms: “for this user story, the customer is the sys admin who configures our CAD software, not the architect sketching out buildings. Wasted energy.

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User Testing Customer Experience Analytic Tools Research Software 101

BrainStation Product Management

MAY 7, 2019

I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So Across the board, there was talk about artificial intelligence and data. “I

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Userpilot

MARCH 21, 2024

Creating customer profiles helps you better understand your target audience, enabling you to attract more product-qualified leads , provide personalized customer service , and drive retention. User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand.

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Data Visualization User Testing Customer Experience Customer Feedback 105

Amplitude

DECEMBER 6, 2020

In leveraging your existing behavioral data, you can also design meaningful experiences within your product, deliver personalized messages to your users, and run well-informed experiments to improve how you acquire, engage, and retain your users. What is the Customer Lifecycle?

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Customer Experience Analytic Tools User Testing User Friction 59

The Product Coalition

JUNE 7, 2019

He is currently Head of Product and User Behavior Analytics at Jüssi, an Internet marketing agency in São Paulo, Brazil. For those who do achieve a position, it helps them keep away potential competitors. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement.

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Data Visualization Customer Experience Analytic Tools Customer Feedback 60

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Analytic Tools Research Software Feedback Software Reporting Tools 223

BrainStation Product Management

MAY 7, 2019

BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. We have a product called Spotify for Artists where we give them insights about who’s listening, what other artists they listen to, and in what contexts they’re listening.”. Speak to a Learning Advisor.

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Data Visualization User Testing Analytic Tools Research Software 40

Userpilot

APRIL 18, 2024

Funnel and Path exploration are two main Google Analytics reports for tracking conversion path performance. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Userpilot is a product onboarding platform that can help you with that. Book the demo to find out more!

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Data Visualization Analytic Tools Feedback Software Marketing 105

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. You could take a course on how to play guitar, paint with watercolors, create a website, or build your own mobile app – all in one place.

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Feedback Software Analytic Tools Research Software Data Visualization 243

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

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PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. They should be able to conduct basic analyses and recognize trends in data.

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Userpilot

APRIL 18, 2024

Customer segmentation examples include age, gender, location, language, industry, behavioral data , company size, values, interests, and more. Next, collect customer data as you can only create segments based on this data. Schedule a demo to see the platform in action. Why segment customers?

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Data Visualization Analytic Tools Feedback Software Customer Experience 103

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. We hope this material will help you feel more confident in the coming year.

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Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Before diving into the data, I recommend establishing a shared definition of success at the project’s outset.

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User Testing Data Visualization Customer Experience Customer Feedback 184

CONTACT Software

OCTOBER 17, 2017

Today, we are all influenced by the use of smartphones and home automation solutions, and we transfer corresponding expectations to other areas as well. New players are breaking into existing markets and placing previously unknown offers on the basis of digitized services. the expansion of the existing product range.

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White Paper Analytic Tools B2C Data Visualization 40

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Look no further!

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Customer Experience B2B User Testing Customer Feedback 98