Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. This trend shows no signs of slowing down.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Nulab

SEPTEMBER 22, 2021

Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ). Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MARCH 20, 2024

The product model monetizes user-generated data for targeted marketing , creating revenue without direct charges. The open-source model creates revenue by charging for beyond-the-basics services. Understanding your market is essential for effectively positioning your product and ensuring it meets demand.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Gainsight

APRIL 10, 2023

According to a 2023 Trends and Outlook in Customer Success report from Bain & Company, retaining customers is at least five times more cost-effective than acquiring new ones. B2B customers are expecting round-the-clock help (similar to B2C customers). There’s no doubt that customer success (CS) has become existential to SaaS.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. How did they position themselves strategically? how did we do it?

Data Visualization 87

Data Visualization Research Software Reporting Tools User Testing 87

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. I will share my insight about the implications for the product team for both cases.

Feedback Software 132

Feedback Software Analytic Tools Onboarding KPIs B2B 132

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Gainsight

MARCH 18, 2019

While there are many solutions in the market that offer either these product analytics components or the in-app engagement and feedback components, there are few that are able to successfully provide both. Are you missing out on key product insights? Now you’re getting value and leaving with a positive experience.

Data Visualization 58

Data Visualization Analytic Tools Feedback Software Reporting Tools 58

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Anticipatory design focuses on predicting user needs before they even experience them. To be effective, anticipatory design needs data. Are you ready to dive in?

Data Visualization 95

Data Visualization Feedback Software Customer Experience Customer Feedback 95

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. There are four main benefits to B2B marketing automation: reduced customer churn , increased customer lifetime value , better data collection, and reduced marketing costs. Data collection automation.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Oren Steinberg

JANUARY 8, 2019

8 business models for Insights-as-a-Service. Yesterday at an AI conference, I saw an unusual number of companies offering Insights-as-a-Service. Since almost every company today is a big-data company, it comes as no surprise that so many startups are drawn to offer Insights-as-a-Service.

Data Visualization 40

Data Visualization Customer Feedback User Testing Analytic Tools 40

Userzoom

DECEMBER 20, 2017

At the start of 2017 I made several predictions about UX design and research. Below is a recap of how my 2017 predictions (from Jan of this year) turned out. We have seen several Researchers and Designers demonstrate value within their organizations and have climbed career ladders into leadership positions. Happy December!

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

Userpilot

JULY 16, 2021

This can give you valuable insights into product growth and user engagement. Metrics for SaaS products provide insight into your customers, customer behavior, and customer habits relevant to your product. tech support or after-sales services). Customer satisfaction surveys generate insights that guide your strategic decisions.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Usersnap

MARCH 16, 2023

In this article we’ll be covering: What is a B2B2C business model Who is POM and what they do The challenges POM was facing The value of customer feedback & the appropriate tools to solve issues What Is a B2B2C Business Model? B2B companies that need help marketing their products or services can partner with B2C online shops.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 250

Data Visualization Analytic Tools Research Software Product Research 250

Gainsight

JULY 6, 2023

B2C technologies have trained users to expect a cohesive omnichannel experience, almost automatically. Working with product usage data, cross-functional teams can craft engagements to meet multiple goals by helping users: Achieve milestones like onboarding and adoption. Ensure a cohesive, positive experience that leads to renewal.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience Customer Feedback 52

Intercom, Inc.

NOVEMBER 18, 2020

Automation supercharges support, empowering teams to provide personal support at scale without overstretching your team – and our data shows support leaders are hungry for more. . 79% of customer support leaders aren’t sure they have the right tools to manage their online chat conversations.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

The Product Coalition

AUGUST 6, 2023

We partner with top law firms to ensure product and customer success, and as Director of Product, I’m responsible for platform and data products. As Head of Product, I cover both B2C and B2B technologies. Identify at the beginning of the project what is the most challenging task and keep reporting on it.

Reporting Tools 138

Reporting Tools Research Software Product Research User Testing 138

Gainsight

MAY 14, 2020

These game-changing speakers shed light on how they are using Gainsight to structure their Customer Success organizations, use data to drive processes, solve customer problems, and deliver results for their customers. First is planning your ride, so in the case of Gainsight, it is determining your data structure early.

Data Visualization 52

Data Visualization Feedback Software Customer Feedback User Testing 52

Product Talk

OCTOBER 11, 2023

Tweet This This is a big category and can include the assumptions we make about our ideal customer profile and our data collection and usage needs. Depending on the type of service that we offer, it might include assumptions we make about trust and safety related to user-generated content.

Feedback Software 276

Feedback Software User Testing Technical Review Product Research 276

Product Innovation Educators

DECEMBER 12, 2021

We have seen many organizations in the last few years move the product group and product roles to more prominent positions, putting clearer focus on creating great products for customers. 6:00] What are some tools for understanding customers? 14:30] How can we use data to get closer to our customers?

Customer Experience 89

Customer Experience B2C Data Visualization Customer Feedback 89

Userpilot

SEPTEMBER 14, 2023

You can automate dunning emails with tools like Recurly, Chargezoom, Pelcro, BluLogix, and Chargebee. Whether overdue payments are due to insufficient funds or erroneous billing settings, the inability to access your product (and all the data stored on it) can hurt the customer relationship. Customer retention. Automated collections.

Analytic Tools 96

Analytic Tools Data Visualization Customer Experience User Testing 96

Userpilot

JULY 5, 2022

Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Incremental innovation is about constantly making small improvements to your products or services. If the user data and feedback show you’re heading in the right direction, you keep going.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

MARCH 21, 2024

Creating customer profiles helps you better understand your target audience, enabling you to attract more product-qualified leads , provide personalized customer service , and drive retention. User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand.

Data Visualization 104

Data Visualization User Testing Customer Experience Customer Feedback 104

Product Talk

MAY 13, 2020

By the time you see revenue (or a lack of it)—whether it’s in a dashboard, cash in the bank, or a cancellation notice from a churned customer—it’s too late to take corrective action. For another example, let’s imagine a product team working on a B2C subscription product. What is a lagging indicator? Tweet This.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Being a product manager in a B2B service company, the question was particularly difficult to answer.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

JUNE 7, 2019

He is currently Head of Product and User Behavior Analytics at Jüssi, an Internet marketing agency in São Paulo, Brazil. For those who do achieve a position, it helps them keep away potential competitors. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement.

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

BrainStation Product Management

MAY 7, 2019

I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So Across the board, there was talk about artificial intelligence and data. “I

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

Userpilot

FEBRUARY 7, 2024

B2C companies tend to have higher trial conversion rates but lower customer lifetime values. Enable self-service support through a resource center. Data from First Page Sage found that opt-out trials had a conversion rate of 48.8% (compared to only 18.2% The average conversion rate for SaaS companies varies between 18.6%

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. We’re often asked to “position” an upcoming feature, or avoid mentioning a product shortcoming. A video of someone pretending to upload data?

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Have your team connect with the partner for insight on whether priorities have changed for the customer. Automating visibility into relevant data and dashboards can also help your partners raise flags based on their perspective on that customer’s business. None of them are groundbreaking! All over the world.

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Userpilot

JULY 26, 2021

One of the best product growth tools is Userpilot because it lets you implement contextual onboarding with its granular user segmentation features and no-code UI element styling engine. Another great product growth tool is Appcues with its wide range of onboarding elements but has become pricey and bloated as a product over the years.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

JANUARY 24, 2021

OKRs are an amazing tool to drive business success. So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”. In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. Starting with OKRs is easy.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. They should be able to conduct basic analyses and recognize trends in data.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Innovatemap

OCTOBER 31, 2019

120WaterAudit is a water program management company that uses software, kits, and services to manage and execute water quality programs that improve public health outcomes. The company started with consumer water testing kits, but pivoted from this B2C model to take a B2B focus on water quality in school systems.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40