Gainsight

APRIL 10, 2023

While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. According to a 2023 Trends and Outlook in Customer Success report from Bain & Company, retaining customers is at least five times more cost-effective than acquiring new ones.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Nulab

SEPTEMBER 22, 2021

Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ). Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. In this article, I will review the differences between the Staff Product Manager and the Senior Product Manager roles, helping you gain clarity and make an informed decision about your career path. Which one is right for you?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. For example. Let us start by listing the high-level differences.

Feedback Software 129

Feedback Software Analytic Tools Onboarding KPIs B2B 129

Userpilot

JULY 16, 2021

This can give you valuable insights into product growth and user engagement. Metrics for SaaS products provide insight into your customers, customer behavior, and customer habits relevant to your product. tech support or after-sales services). They are the customers you should reach out to for reviews. Your brand.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Usersnap

MARCH 16, 2023

In this article we’ll be covering: What is a B2B2C business model Who is POM and what they do The challenges POM was facing The value of customer feedback & the appropriate tools to solve issues What Is a B2B2C Business Model? B2B companies that need help marketing their products or services can partner with B2C online shops.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Gainsight

MAY 14, 2020

These game-changing speakers shed light on how they are using Gainsight to structure their Customer Success organizations, use data to drive processes, solve customer problems, and deliver results for their customers. First is planning your ride, so in the case of Gainsight, it is determining your data structure early.

Data Visualization 52

Data Visualization Feedback Software Customer Feedback User Testing 52

Userpilot

JULY 5, 2022

Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. What is incremental innovation?

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. If we’re building analytics software for brick-and-mortar retail chains, then we sell to retailers who have shoppers or consumers who visit those retailers’ locations or branches. See personas 4 and 7.”

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Userpilot

JULY 30, 2021

A product manager’s responsibilities include evaluating ideas, setting product strategy, building and sharing product roadmaps, prioritizing features and documenting requirements, defining product releases, and analyzing and reporting on progress. Type of product (B2B, B2C). Analyzing and reporting on progress. Evaluating ideas.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Mironov Consulting

JUNE 27, 2020

For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 249

Data Visualization Analytic Tools Research Software Product Research 249

PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. They should be able to conduct basic analyses and recognize trends in data.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Crawl: Partner-Aware Customer Success Partnerships have been part of Big Tech for decades. Just as you can configure CS technology to trigger CTAs and playbooks for several different cross-functional team members, it’s time to include your partners as part of the team: Seeing some red flags during implementation?

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Userpilot

JULY 26, 2021

One of the best product growth tools is Userpilot because it lets you implement contextual onboarding with its granular user segmentation features and no-code UI element styling engine. Another great product growth tool is Appcues with its wide range of onboarding elements but has become pricey and bloated as a product over the years.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

APRIL 7, 2021

Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. User engagement metrics are the data points to measure your users’ interactions with your product. The more positive interactions they have, the more likely they will turn into long term customers and become product advocates.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

The Product Guy

APRIL 4, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Guy

MAY 15, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . Within SaaS (especially B2B, B2C, and e-commerce companies), the onboarding process is usually unwieldy, and churn is always a potential risk. Note: This is where Amplitude’s predictive cohorts come in handy.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

The Product Guy

MARCH 2, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Alchemer Mobile

MARCH 18, 2021

Apptentive’s annual Mobile App Engagement Report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement. Almost all apps experienced significant change in their DAU due to COVID-19. Brands shifted focus to improving long-term retention. Transcript.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. B2B PMs focus on the professional buyer persona , and their customer data relies on industry news, site visits, and industry trends. The difficulty lies in finding an up-to-date and seasoned candidate in the latest tech.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. And just relabeling the positions of the old middle management rarely works. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise?

Agile 177

Agile Startups Technical Review Software Review 177

Product Innovation Educators

AUGUST 14, 2023

He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. Ben has led successful technology products for the last 25 years. He

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100

Gainsight

AUGUST 22, 2019

For others, CS is taking on more revenue-related activities , like upsell and expansion, or marketing-related activities like advocacy —be it reviews, event speakers, advisory councils, success stories, and more. . B2B might work differently than B2C. On the flip side, CSMs would benefit from having marketing-driven insights.

Customer Experience 20

Customer Experience Customer Feedback User Testing Marketing 20

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That that the world cares deeply about the details.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. Christoph Janz has a great post and visual tying a company’s pricing, volume and target audience to its marketing and lead generation models along a continuum.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Gainsight

JULY 1, 2022

In the tech industry, competition is driving the adoption of a new growth model. PLG achieves these objectives by leveraging product usage data to deliver immersive product experiences at scale. . We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. It’s important to find KPIs that will provide insight into your business and help uncover underlying issues. But metrics aren’t generic. Rarely pays out.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

JANUARY 17, 2022

The attributes of how you divide your customer base can be different for business-to-consumer (B2C) and business-to-business (B2B) products. data points trying to represent the value of something else. Deal success percentage for B2B or signup completion rate for B2C products are two good examples.

User Testing 118

User Testing Product Marketing Marketing Software Review 118

Sequent Learning

FEBRUARY 2, 2021

Prior to joining Sequent Learning Networks as Vice President, JJ spent 18 years in various leadership roles in the financial services, telecommunications, and healthcare industries for companies such as First Data, T-Mobile and American Hospital Association. How to manage tech debt. I find it fun. . How to prioritize a backlog.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. The last 12 of those have been in leadership positions. The only exception is some B2C work with financial services and insurance companies.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. Other attendees tend to be from business analytics, UX & design, development & engineering, and project management departments. Who attends Mind the Product (MTP)? September 25, 2019.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Business of Software Conference

NOVEMBER 26, 2018

We’ve used NPS to gather evaluation data for the conference for a seven years. Press reviews are kind of blah, sales cycles take too damn long, but you can almost always feel it when it is happening. Reporters are constantly calling you. Sean found a leading indicator, one that is benchmarked and one that is predictive.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103