Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Anticipatory design focuses on predicting user needs before they even experience them. To be effective, anticipatory design needs data. Are you ready to dive in?

Data Visualization 98

Data Visualization Feedback Software Customer Experience Customer Feedback 98

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. There are four main benefits to B2B marketing automation: reduced customer churn , increased customer lifetime value , better data collection, and reduced marketing costs. Data collection automation.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Usersnap

MARCH 16, 2023

In this article we’ll be covering: What is a B2B2C business model Who is POM and what they do The challenges POM was facing The value of customer feedback & the appropriate tools to solve issues What Is a B2B2C Business Model? B2B companies that need help marketing their products or services can partner with B2C online shops.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Userpilot

SEPTEMBER 14, 2023

You can automate dunning emails with tools like Recurly, Chargezoom, Pelcro, BluLogix, and Chargebee. Whether overdue payments are due to insufficient funds or erroneous billing settings, the inability to access your product (and all the data stored on it) can hurt the customer relationship. Customer retention. Automated collections.

Analytic Tools 104

Analytic Tools Data Visualization Customer Experience User Testing 104

Product Talk

OCTOBER 11, 2023

For example, if we are planning to share articles via SMS, we’ll need to pay carrier fees to deliver those messages. We’ll need to enumerate our assumptions around why we think the benefit of acquiring new readers will offset the costs of sending the messages. Conceptually, we are talking about the exact same ideas.

Feedback Software 274

Feedback Software User Testing Technical Review Product Research 274

Gainsight

JULY 6, 2023

B2C technologies have trained users to expect a cohesive omnichannel experience, almost automatically. Working with product usage data, cross-functional teams can craft engagements to meet multiple goals by helping users: Achieve milestones like onboarding and adoption. Ensure a cohesive, positive experience that leads to renewal.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience Customer Feedback 52

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Userpilot

JULY 5, 2022

Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Incremental innovation is about constantly making small improvements to your products or services. If the user data and feedback show you’re heading in the right direction, you keep going.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

MARCH 21, 2024

Creating customer profiles helps you better understand your target audience, enabling you to attract more product-qualified leads , provide personalized customer service , and drive retention. User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Every business offers different services; thus, every GMT strategy will differ. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JULY 26, 2021

One of the best product growth tools is Userpilot because it lets you implement contextual onboarding with its granular user segmentation features and no-code UI element styling engine. Another great product growth tool is Appcues with its wide range of onboarding elements but has become pricey and bloated as a product over the years.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Amplitude

DECEMBER 6, 2020

In leveraging your existing behavioral data, you can also design meaningful experiences within your product, deliver personalized messages to your users, and run well-informed experiments to improve how you acquire, engage, and retain your users. Note: This is where Amplitude’s predictive cohorts come in handy.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

APRIL 18, 2024

Funnel and Path exploration are two main Google Analytics reports for tracking conversion path performance. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Here’s an example of our blog post about funnel reports in SaaS. Book the demo to find out more!

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

The Product Coalition

SEPTEMBER 4, 2019

For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. The participant might speak about tools like AB testing, prototypes, data analysis, personas… Strategy What is the worst idea you’ve ever had or your biggest mistake?

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Weak Development Team Product Research User Testing Research Software 60

DISQO

MARCH 13, 2017

Problem” discovery: Does the problem your product or service solves remain as vexing and important to your customers? Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Communications: Do your marketing messages resonate as strongly as they did when brand new?

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Problem” discovery: Does the problem your product or service solves remain as vexing and important to your customers? Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Communications: Do your marketing messages resonate as strongly as they did when brand new?

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Problem” discovery: Does the problem your product or service solves remain as vexing and important to your customers? Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Communications: Do your marketing messages resonate as strongly as they did when brand new?

Product Research 40

Product Research User Testing Testing Data Visualization 40

Userpilot

APRIL 18, 2024

Also, it helps tailor your marketing efforts, so your messaging aligns with each segment. Customer segmentation examples include age, gender, location, language, industry, behavioral data , company size, values, interests, and more. Next, collect customer data as you can only create segments based on this data.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Customer Experience 103

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. But here’s the thing: a tool is not a strategy. The anatomy of a marketing tech stack [with recommended tools].

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. This involves syncing customer data across all channels to personalize interactions. Difference between B2C and B2B customer experience.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Business of Software Conference

JUNE 5, 2019

In this talk, Carl talks about how PrecisionLender use AI to offer a valuable service to their customers, and what he sees as the future of AI. And he really thought that if he did this, he really saw computers as not the tool they were at the time. Video, Slides, & Transcript below. Why didn’t you go?

Feedback Software 40

Feedback Software Research Software Reporting Tools Data Visualization 40

Revulytics

OCTOBER 30, 2019

In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. I’m here to share my hypotheses, as well as some tools I’ve been using for many years that I think will help your business and our society. So where do we start? Did we do it well?

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. No more data history limits on all new Free, Growth, and Enterprise Plans.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Alchemer Mobile

MARCH 18, 2021

Apptentive’s annual Mobile App Engagement Report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement. And today I am super excited to share some of the key insights from our 2021 Mobile App Engagement Benchmark Report. I am Christy Culp.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Once you find these fans, create easy ways for them to engage with your brand and share their positive experience.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

BrainMates

APRIL 30, 2018

And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. Especially if we’re looking at artificial intelligence, it’s very difficult to compete with people who’ve got the masses of data, already got the capability and the training models and the products in the market.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Mironov Consulting

SEPTEMBER 14, 2020

They come from professional services groups — which is all bespoke contracts and project management. When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. Questions: “Have you ever had a team of product managers reporting directly to you?

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Gainsight

JULY 1, 2022

PLG achieves these objectives by leveraging product usage data to deliver immersive product experiences at scale. . We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. The results were some of the most insightful data we’ve seen in some time.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. Christoph Janz has a great post and visual tying a company’s pricing, volume and target audience to its marketing and lead generation models along a continuum.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. It’s important to find KPIs that will provide insight into your business and help uncover underlying issues. Buying decisions are made quickly based on a few messages or touches.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

JANUARY 20, 2022

After all, almost any product or service can be replicated by a competitor. What we did was, for us, massively insightful, maybe more insightful than we ever realized going into it. Here’s what we’ve heard,” and the message was, “Look, momentum is really important. For me, two thoughts occurred.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Product Innovation Educators

AUGUST 14, 2023

Product management is concentrated on the creation of customer value from which you’re then in a position to derive business value. You just need to be repeating those same messages. Do you have a combination of B2B people, B2C people, and marketplace people? We generated the home energy report as a PDF.

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That Sales teams hate this.  They

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Alchemer Mobile

NOVEMBER 21, 2019

Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Once you find these fans, create easy ways for them to engage with your brand and share their positive experiences.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147