Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Research Software 98

Userpilot

APRIL 27, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important?

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

APRIL 8, 2021

Here’s a sobering truth: if you run a SaaS company and don’t use customer analytics software , you probably won’t be in business very long. If you’re looking for quality customer analytics software for your business, you’re in the right place. What is Customer Analytics Software? Userpilot 2.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

Userpilot

JANUARY 8, 2024

In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. To get quicker results, you’ll need to leverage paid marketing.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Customer Experience 100

Userpilot

DECEMBER 31, 2022

In this article, we’ll explain what RFM segmentation is and how you can use it to improve your SaaS business results. RFM is a three-dimensional customer segmentation model that evaluates customers on three metrics — recency, frequency, and monetary value. Frequency is how often a customer interacts with the platform.

Analytic Tools 91

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 91

Userpilot

MAY 5, 2022

Churn analytics helps you detect your product friction points and understand why users stop using the tool. This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. What is churn analytics? Let’s begin!

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Customer Feedback 96

Userpilot

MAY 2, 2022

Vanity metrics vs actionable metrics SaaS: which ones should you choose for your SaaS business? The short answer is actionable metrics. It’s easy to get drawn to vanity metrics but they can be misleading. So, let’s find out how you can do that to get actionable product growth insights.

Onboarding KPIs 94

Onboarding KPIs Research Software Analytic Tools Feedback Software 94

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Content localization can benefit SaaS companies in a number of ways.

Research Software 81

Research Software Analytic Tools User Testing Onboarding KPIs 81

Userpilot

JULY 18, 2022

How can customer loyalty analytics help you understand the retention potential? Is customer loyalty analytics the same as customer retention analytics? In SaaS, customer loyalty is extremely important, but it takes time to achieve. What is customer loyalty in SaaS? What is customer loyalty analytics?

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Customer Experience 93

Userpilot

FEBRUARY 15, 2022

Are you looking for ways how to increase monthly active users for your SaaS? The best user engagement tools to use to turn new users into active users. Monthly active users (MAUs) refer to the number of unique visitors that engage with your web or mobile app in a month. What are monthly active users (MAU) in SaaS?

Feedback Software 94

Feedback Software Analytic Tools User Testing Onboarding KPIs 94

Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. You can create microsurveys (e.g.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. So let’s go over some of the most important user engagement analytics so you can improve your retention. What is user engagement analytics?

Analytic Tools 91

Analytic Tools Data Visualization Feedback Software Customer Feedback 91

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

Research Software 94

Research Software Feedback Software Analytic Tools User Testing 94

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.

Onboarding KPIs 95

Onboarding KPIs Customer Experience User Testing Customer Feedback 95

Userpilot

AUGUST 21, 2021

Wondering why your shiny new features are not getting enough user engagement? After spending months building a new feature, it is such a bummer to see users not adopting it as much as you thought they would. A product is only as good as its features. This is once they are engaged with the core features.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Product Research 98

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 83

Analytic Tools Data Visualization Research Software Onboarding KPIs 83

Userpilot

DECEMBER 3, 2021

Google’s HEART framework has been designed to enhance product experience at every stage of the user journey. The HEART framework uses the right combination of user-centered metrics to deliver an enhanced user experience. Let’s go over how you can leverage the HEART framework to improve your SaaS product.

Research Software 94

Research Software Analytic Tools Feedback Software Product Research 94

Userpilot

AUGUST 15, 2021

Studies have shown that acquiring new customers is 5 – 25 times harder than retaining existing ones. A key reason why customer engagement metrics are important to successful SaaS businesses. In this article, we will walk you through ten important user engagement metrics to measure. Let's get started!

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 98

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. But tracking these metrics is equally important. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail.

Onboarding KPIs 90

Onboarding KPIs Product launches Analytic Tools Feedback Software 90

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Read on to uncover product growth insights ! How do you increase engagement at each stage of the customer lifecycle?

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

NOVEMBER 3, 2022

Unlike physical stores, where you can observe how customers interact inside the shop, SaaS consumers are much more elusive. This is where user behavior analytics comes in. It lets you track and analyze how users interact with your product so that you can offer superior customer experiences and achieve product growth.

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization Customer Feedback 89

Userpilot

JULY 5, 2022

Today, many software companies are delivering their software over the internet via web-based log-ins compared to traditional installed software. You might use SaaS applications daily already, cloud software like Google Drive, Zoom or Slack. The metrics (ie. Or are you wanting to code and develop software?

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Userpilot

JULY 27, 2021

Do you know how to use NPS data to drive growth for your SaaS? NPS score helps you identify valuable insights into: Features that users find valuable, so you can improve your product adoption. How your product is serving your users’ needs. To calculate the NPS metric , subtract the % of Detractors from the % of Promoters.

Feedback Software 98

Feedback Software Analytic Tools Product Research Onboarding KPIs 98

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Select metrics to measure success. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Case study experiments.

Research Software 94

Research Software Feedback Software Analytic Tools Customer Experience 94

Userpilot

AUGUST 5, 2023

How can you leverage data tracking to get product growth insights ? Analyzing data is the key to achieving customer success and product growth. So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. Use feature tagging to track feature usage.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth? What does PLG stand for in marketing?

Analytic Tools 90

Analytic Tools Feedback Software Onboarding KPIs Marketing 90

Userpilot

JULY 25, 2022

For SaaS companies, customer loyalty is the measure of a customer’s willingness to continue renewing their subscriptions. Metrics to measure customer loyalty: NPS , Customer Loyalty Index (CLI), retention rate , customer lifetime value, and negative churn. Loyal customers don’t go about searching for alternative solutions.

Analytic Tools 91

Analytic Tools Feedback Software User Testing Customer Feedback 91

Userpilot

SEPTEMBER 24, 2020

If you’re looking for the best NPS tools, you’ve come to the right place. In this blog, we’ll not only discuss the features you need to look for in NPS tools, but also how to use them to make most out of your survey. In this post – we are going to show you how to make the most out of it – with the right tools.

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization Software Review 87

Userpilot

JULY 18, 2022

Are you satisfied with the customer loyalty and retention rates of your SaaS? If you aren’t and want to boost these metrics, this article is for you! Today we explore what customer loyalty and retention mean for SaaS, how retention differs from loyalty, and tactics to help you boost both. Some of them never would.

Feedback Software 82

Feedback Software Analytic Tools Research Software User Testing 82

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success.

Feedback Software 92

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 92

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems.

Analytic Tools 89

Analytic Tools Research Software Feedback Software Data Visualization 89

Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. That’s a product tour , and you should avoid those.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 98

B2B Analytic Tools Feedback Software Data Visualization 98

Intercom, Inc.

DECEMBER 10, 2018

So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. What is in-app marketing, anyway?

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

Userpilot

JANUARY 19, 2021

As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.”. But how do you measure it? Table of Contents.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98