The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations.

Product Research

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools

Mind the Product

OCTOBER 27, 2016

I’ve worked on the teams of several SaaS products in a dual marketing/product management capacity, and have seen first-hand the overlapping work that exists between crafting a compelling brand, and building a product that people love. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.

Customer Experience

Intercom, Inc.

APRIL 19, 2018

Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Why did we choose them?

Research Software

Product Innovation Educators

SEPTEMBER 16, 2024

Two Ways to Define Innovation Jerry and Terry shared how they think about innovation: Terry: Creating a better mousetrap: This means making meaningful improvements to existing products or creating new, viable solutions that add real value for customers. Generating ideas Using various techniques to produce potential solutions 5.

Research Software

Product Innovation Educators

OCTOBER 30, 2023

I go out into the field with customers and see what solutions they’re using today and what problems they’re facing. It was a technological marvel. We sold it in the market place and started getting feedback. As the head of product management, I pulled all our customer-facing teams into a conference room.

User Testing

Userpilot

JULY 7, 2024

Wondering which customer communication management software is ideal for enhancing customer interactions in your SaaS product? In this article, we examine what customer communications management software is and what to look out for when selecting one. We also consider the top 10 CCM software products on the market today.

Customer Communications

Userpilot

JANUARY 3, 2022

How big of an impact can the right product tool make on your product management efforts? The answer depends on your use case and which tool you choose. But with the right tools for the job, a product manager can make some truly transformative contributions to product development. What is a product tool?

Analytic Tools

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. Here are seven of the best advertising campaign examples in SaaS: 1. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior.

Feedback Software

Userpilot

APRIL 30, 2024

From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. It also provides examples of SaaS organizations that have mastered it and explains how Userpilot can help you follow in their footsteps. Why should SaaS companies go for the value-based growth strategy?

Feedback Software

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more. Book a demo now to learn more.

Research Software

Intercom, Inc.

APRIL 12, 2018

As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Stewart: Thinking back to Dribbble in its earliest days, it was fundamentally a place for designers to post work in progress and get feedback.

Feedback Software

Userpilot

JULY 23, 2024

This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Are there any gaps in the existing tools that my product can fill?

Analytic Tools

ProductPlan

MAY 3, 2023

While this sometimes makes sense for our products—prioritizing net new functionality or fixing bugs over improving issues with palatable workarounds—this mentality really sets us back with our internal tools and processes. Your business is more than just the product on a shelf or in an app store, it’s the entire operation.

Analytic Tools

Piyanka Jain

SEPTEMBER 18, 2020

Data can be a powerful tool if you know how to put it to work! Often I start my analytics conference keynote addresses by asking the audience to share the issues they face in their organizations. And the good news is, there is a solution. The solution lies in understanding the problem.

Data Visualization

The Product Guy

OCTOBER 4, 2019

And software developers and testers want to know that their time spent writing and testing code is purposeful. This article shares how I approached the problem, the solutions I’ve implemented, and the results I’ve seen. I attended a local Agile development conference. And at the heart of the OKR system lies metrics and data.

Reporting Tools

Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Make use of branded conference swag to promote your company at conferences and raise positive awareness. What is the dark funnel in SaaS?

Analytic Tools

Userpilot

JULY 16, 2024

As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. Track key product metrics with analytics dashboards.

Analytic Tools

Userpilot

AUGUST 6, 2024

No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. We also look at examples of SaaS products with excellent engagement strategies. Let’s get started. Its purpose? To turn them into loyal customers.

Feedback Software

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Book the demo to find out how!

Data Visualization

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. Product managers have the unique opportunity to extend their software products, integrate with external tools, and organically grow the product’s audience. What is consumer-generated marketing?

User Testing

Userpilot

JULY 20, 2024

They combine insights from user research , data analytics, and design thinking to create cohesive and compelling experiences that align with business goals. Experience strategists can utilize a range of tools to enhance their work. Looking into tools for experience strategists? Book a demo to see it in action!

Data Visualization

Userpilot

JANUARY 8, 2024

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

Analytic Tools

Userpilot

DECEMBER 22, 2021

This is partially due to the democratization of SaaS – with more and more contenders joining the market, great product and customer experience is not an option anymore – it’s what makes or breaks your product. This will allow PM to build personalized product adoption experiences on the fly.

Analytic Tools

Userpilot

NOVEMBER 30, 2023

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience. Spotting market gaps: product analytics.

User Testing

Userpilot

FEBRUARY 14, 2024

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! Book the demo to find out more! What are Salesforce integrations?

Data Visualization

Userpilot

JUNE 4, 2024

Triggering post-event survey questions can significantly boost your response rates and the quality of your user feedback. They lead to higher response rates , high-quality feedback, better decision-making, and improved product experience. Additional feedback. Additional feedback. These can measure: Overall satisfaction.

Feedback Software

Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Best product marketing tools. User onboarding tools: Userpilot.

Research Software

Userpilot

MARCH 31, 2023

How can product managers leverage event analytics to gain insights necessary to build valuable and delightful user experiences? We also look at: The importance of events analytics Different types of events you can track Best events analytics tools Excited? Server-side event data reaches your app via API.

Data Visualization

Userpilot

SEPTEMBER 9, 2024

TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions. HubSpot gives a platform to its customers at Inbound conference. In-app surveys to collect customer feedback.

Customer Feedback

Userpilot

AUGUST 12, 2024

TL;DR Marty Cagan has over 20 years of experience helping most companies adopt the product model, founding the Silicon Valley Product Group, and speaking at major conferences. Problem-solving : Systematic problem-solving ensures solutions that are valuable, usable, feasible, and viable. The face of the product operating model.

Feedback Software

Userpilot

JULY 14, 2024

While a bachelor’s degree in a relevant field like computer science, information systems, or statistics is often preferred, it’s not always a strict requirement. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!

Embedded Analytics

Userpilot

AUGUST 5, 2024

Determine your value proposition : Use feedback from your MVP and PMF surveys to refine and enhance your value proposition. Zoom : Moved from “Zoom for video, conference rooms & phone” to “One platform for limitless human connection.” Improve team collaboration with real-time communication tools.

Messaging

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. We’re taking a look at The State of SaaS Onboarding , Mixpanel Product Benchmark Report, Satmetrix 2021 NPS Benchmarks, and Openview Benchmarks and Research. User survey tool – Hotjar.

Analytic Tools

Split

AUGUST 28, 2020

Software development in 2020 is a rapidly changing environment. In short, approval by an external body (such as a manager or CAB) simply doesn’t work to increase the stability of production systems, measured by the time to restore service and change fail rate. But how do you control for safety at speed? The second half? Not so much!

Analytic Tools

UX Planet

FEBRUARY 21, 2024

Here is a short list of the leading roles: 1) UX Designer : The main task is to create interfaces that provide users a great experience interacting with the product (app, website). As a result, you can create a product or app with functionality that has no analogues in the market, outperform competitors and give users a new experience.

Research Software

Userpilot

SEPTEMBER 30, 2024

Use analytics where possible to uncover insights into customer behaviors. Personalize the messaging for users at different touchpoints across the customer journey Customers move through multiple channels and platforms while interacting with your brand. A good place to start is by creating user personas.

Messaging