Amplitude

MARCH 9, 2020

Our customers use our product intelligence platform to iterate quickly on big bets, and to stay ahead, they will need a platform that can instantly predict which features and campaigns are most likely to cause growth and make faster product bets without extensive A/B testing—they need predictive analytics with causal insights.

Data Visualization

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. Here are seven of the best advertising campaign examples in SaaS: 1. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior.

Feedback Software

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Research Software

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

Customer Feedback

Userpilot

AUGUST 6, 2024

There’s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. We also look at examples of SaaS products with excellent engagement strategies.

Feedback Software

Userpilot

APRIL 30, 2024

From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. It also provides examples of SaaS organizations that have mastered it and explains how Userpilot can help you follow in their footsteps. Value-based growth is a strategy with customer value as the main growth driver.

Feedback Software

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Book the demo! What are market gaps?

User Testing

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

Data Visualization

Userpilot

JULY 23, 2024

This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Are there any gaps in the existing tools that my product can fill?

Analytic Tools

Userpilot

JULY 16, 2024

As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points.

Analytic Tools

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization

Userpilot

MARCH 31, 2023

How can product managers leverage event analytics to gain insights necessary to build valuable and delightful user experiences? We also look at: The importance of events analytics Different types of events you can track Best events analytics tools Excited? Server-side event data reaches your app via API.

Data Visualization

Userpilot

JULY 20, 2024

TL;DR An experience strategist designs and optimizes user experiences across different touchpoints to enhance customer satisfaction and engagement. They combine insights from user research , data analytics, and design thinking to create cohesive and compelling experiences that align with business goals.

Data Visualization

UserVoice

JULY 31, 2017

The customer onboarding process is a vital stop on the path to customer happiness and product success. In This Article: Why Gather Product Feedback During New Customer Onboarding? Forget Your Customers, What Are Your Account Manager’s Pain Points? 5 Easy Ways To Collect Feedback During Onboarding.

Customer Feedback

Userpilot

SEPTEMBER 30, 2024

Try Userpilot and Take Your Messaging Strategies to the Next Level Get a Demo 14 Day Trial No Credit Card Required Identify your target audience and their pain points and needs Developing messaging strategies starts with taking some time to understand your audience’s wants, needs , and pain points.

Messaging

Userpilot

AUGUST 5, 2024

Key elements of a product messaging framework include Target Audience, Value Proposition, Key Messages, Messaging Pillars, and Proof Points: Let’s go over the steps to create an effective product messaging framework: Research to identify your target customers : Gather high-quality data to build accurate user personas.

Messaging

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

Customer Experience

Userpilot

AUGUST 30, 2024

How do you cut through the noise and ensure potential customers notice your product? When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention. As a product marketing tool , Userpilot empowers you to: Drive word-of-mouth marketing with your power users.

Advertising

Userpilot

AUGUST 12, 2024

TL;DR Marty Cagan has over 20 years of experience helping most companies adopt the product model, founding the Silicon Valley Product Group, and speaking at major conferences. Problem-solving : Systematic problem-solving ensures solutions that are valuable, usable, feasible, and viable. The face of the product operating model.

Feedback Software

Userpilot

SEPTEMBER 18, 2024

With the AARRR framework, product managers and marketers can develop a deeper understanding of the customer journey. It allows you to track and measure your progress at each stage, from customer acquisition to customer retention, with the help of the right metrics. How can the AARRR framework help your business? AARRR framework.

Onboarding KPIs

Userpilot

JULY 5, 2022

Today, many software companies are delivering their software over the internet via web-based log-ins compared to traditional installed software. You might use SaaS applications daily already, cloud software like Google Drive, Zoom or Slack. Or are you wanting to code and develop software? The metrics (ie.

Analytic Tools

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy.

Analytic Tools

Userpilot

JANUARY 15, 2024

TL;DR UX design aims to create meaningful, relevant experiences for users. Its principles include value, usability, adaptability, and desirability UI design focuses on the visual and interactive elements of an app or website, emphasizing intuitive and aesthetic interfaces. UI/UX designers can have different roles in a company.

User Testing

Userpilot

AUGUST 18, 2024

Finally, after implementing the strategy, gather data through surveys and analytics to identify areas for improvement. As a result, he regularly speaks at conferences and shares his thoughts in a newsletter. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need. Ant Murphy.

Data Visualization

Userpilot

JUNE 27, 2024

Embarking on a career as a customer insights manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer insights manager. Let’s dive in!

Data Visualization

Userpilot

JULY 7, 2024

How do you identify and optimize customer journey touchpoints? Before we get down to it, we also cover different stages of the customer journey and examples of touchpoints at different stages. Customer journey touchpoints are key moments where customers engage with the company or its products. Ready to dive in?

User Testing

Userpilot

OCTOBER 29, 2020

The KPIs of product marketers may range from MQL/PQL conversion rate, trial to paid conversion rate, new user activation, Day 1/ Week 1 retention, feature adoption, and expansion revenue; A product marketer’s salary in the UK is £27,000, compared to £ 50,000 of that of a product manager (source: Glassdoor).

Analytic Tools

Userpilot

JUNE 27, 2024

While things look challenging, using the right tools can help product specialists simplify their jobs. Here are a few tools that can come in handy: Best tool for product growth: Userpilot – This full-stack digital adoption platform lets you design flawless in-app experiences for new users and secondary onboarding.

Analytic Tools

Userpilot

AUGUST 28, 2024

TL;DR In SaaS, UX strategists help optimize user onboarding, increase product adoption , and ensure seamless feature integration, working closely with product managers and developers to align the user experience with strategic objectives. This ensures that your strategies are user-centered and data-driven.

Analytic Tools

Userpilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization

Userpilot

JUNE 12, 2024

Understanding the salary landscape for customer insights managers is crucial whether you’re entering the field or looking to advance your career. According to Glassdoor , the estimated annual pay for a customer insights manager is $151,102/year, with an average salary of $107,520/year. Let’s get started!

Data Visualization

Intercom, Inc.

APRIL 15, 2021

For Francis Brero , co-founder and CRO of MadKudu – a marketing operations platform that helps companies identify, qualify, and engage with their leads based on how likely they are to convert – this actually opens up a whole lot more possibilities.As Stop automating everything. Adjust expectations around AI.

Data Visualization

Userpilot

JUNE 12, 2024

The product specialist role offers ample opportunities to advance your career in different functions, such as product management and customer experience. Also, keep an eye out for where users struggle and identify areas of improvement. Consider attending conferences, webinars, and workshops to keep a finger on the market’s pulse.

Analytic Tools

Userpilot

JUNE 19, 2024

Starting a career as a customer insights manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a customer insights manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Data Visualization

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

Research Software