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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Create a clear product positioning statement that focuses on your target audience, your product’s unique value, its differentiation, and the key benefits it delivers. Coda employs competitor-based positioning by comparing itself against tools like Google Docs and Notion. So if your product specializes in cloud-based development tools.

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User Onboarding in Enterprise SaaS #prodmgmt

The Product Guy

Nowadays, we all consume applications and platforms (software) over the web. Software installation” is quickly becoming an old concept, especially for end users. This is the world of Software-as-a-Service (SaaS). This is the world of Software-as-a-Service (SaaS). Marketing).

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The Ultimate Guide to Product Tours Software

Userpilot

In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. If you haven’t had a chance to read the first one, here’s what we covered: Product tours are a central part of self-serve SaaS onboarding , which need to drive user activation.

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Product Team Structure – A Guide For SaaS Product Teams

Userpilot

How to choose the right product team structure for your SaaS? Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles. What is a product team structure?

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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

This document helped set clear expectations of what a user interview should entail and saved me from having to repeat myself as I onboarded new people into the process. I was once interviewing users to understand why they were using our sports betting app, and a college-aged user told me it was cool. question to keep digging.

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How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Gartner says : “Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model”.

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Gainsight PX vs. Mixpanel: 10 Advantages of Gainsight PX

Gainsight

The daily life of a product manager is busy—you don’t have time to waste on software that doesn’t fit your needs. It might seem like a time sink at first, but thoroughly researching solutions will save you time in the long run. Gainsight PX is a complete Product Experience Platform.