Userpilot

JUNE 28, 2021

In this article, we’ll look at the top 6 customer engagement marketing (CEM) strategies for SaaS and how you can leverage them to provide a personalized experience to your customers. 6 customer engagement marketing strategies for SaaS. CEM Strategy #2: Offer self-serve in-app support. CEM Strategy #5: Use in-app gamification.

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Userpilot

MARCH 29, 2023

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. What is digital analytics?

Data Visualization 98

Data Visualization Analytic Tools Embedded Analytics Feedback Software 98

Mixpanel

MAY 19, 2022

Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. An event is something that happens in an app. When a user uses an app, they do stuff. Let’s unpack that, shall we?

Analytic Tools 105

Analytic Tools Events Data Visualization Technical Cofounder 105

Userpilot

FEBRUARY 9, 2023

What’s product communication? Is it different from product messaging? Why is it important for your product? How can dedicated in-product communication tools help you achieve your product goals? Use segmentation to target specific user personas with relevant messages. Book the demo!

Analytic Tools 98

Analytic Tools Customer Experience Product Research User Testing 98

Userpilot

SEPTEMBER 14, 2023

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. Who is a product manager?

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

DECEMBER 3, 2021

Let’s go over how you can leverage the HEART framework to improve your SaaS product. Ex-UX researcher at Google, Kerry Rodden, developed the HEART framework to map product goals with appropriate metrics and improve the UX. The Google HEART framework aims to enhance the overall user experience of a software program.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

JUNE 30, 2025

By sharing relevant content with them, you can guide them through the buying process, enhance product engagement , and effectively nurture the customer relationship. For example, a SaaS business could send a welcome email upon free trial sign-up, a nudge email for activation, a trial expiration reminder with an upgrade discount code, etc.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 52

Userpilot

NOVEMBER 20, 2023

TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. In-app survey created in Userpilot.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

MARCH 16, 2023

If you want to create an onboarding experience optimized for speed, you might consider using no-code user onboarding tools. One downside is the risk of choosing the wrong tool. There are a number of tools on the market. Choosing the right solution is very important for you and your business. Book a demo now.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

SEPTEMBER 10, 2024

TL;DR Digital adoption : Ensure users extract full value from your product features by measuring active users, feature usage, and product stickiness. Customer onboarding : Enhance the onboarding process using personalized experiences, checklists , and in-app guidance. Want to take product management to the next level?

Data Visualization 111

Data Visualization Analytic Tools Feedback Software Product Research 111

Userpilot

JUNE 12, 2023

You’ll only want to consider the right tools for the job, of course. Userpilot is a product growth platform with fantastic features to help you create great onboarding experiences. What is goal-oriented user onboarding? Why should product teams build goal-oriented onboarding flows?

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs User Testing 97

Userpilot

SEPTEMBER 5, 2024

Wondering if Fullstory autocapture is the right solution for your product analytics needs? Not specifically tailored for B2B/SaaS. Core events and properties These are the fundamental interactions that define the user’s experience on a website or app and directly contribute to business KPIs. Avoid bias.

Analytic Tools 103

Analytic Tools Data Visualization Feedback Software User Testing 103

Userpilot

APRIL 25, 2022

A friction log is a document capturing the challenges and frustrations a customer might face using your SaaS. Product friction describes anything that causes your users difficulty. Function friction is primarily about users being blocked from reaching their product goals because of an error, poor UX, or other factors.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

FEBRUARY 6, 2023

It begins with the first customer interaction and continues in-app past the activation point until the user becomes a brand advocate. On the other hand, the classic marketing funnel is more product-focused, while the sales funnel primarily aims to drive more conversions and not much else. An engagement funnel is customer-focused.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. We’ll also make sure to look at the best tools for the job. You can also use in-app guidance to help convert users. What is a SaaS onboarding funnel?

Analytic Tools 98

Analytic Tools Onboarding KPIs Research Software Feedback Software 98

Userpilot

MAY 29, 2023

In this article, we’ll show you what a customer engagement framework looks like, go over the five stages of customer engagement, and look at a few customer engagement strategies that you should use for your own SaaS products! Everything from behavioral analytics to microsurveys can be used to measure customer experience.

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Experience 96

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. What is in-app communication? What is the use of in-app messaging?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Usersnap

MARCH 4, 2021

Aligning feature requests with product goals How do I set up a workflow for feature requests? Aligning feature requests with product goals. Things were going well, with a great foothold in the quality assurance and software testing niche. And how do I take action with my feature requests in mind?

Feedback Software 105

Feedback Software User Testing Research Software Analytic Tools 105

Userpilot

NOVEMBER 16, 2022

There is a huge range of techniques and tactics to deploy: try to shorten time to business value, reduce friction with tours, prompt action with tooltips, make better decisions with user data and analytics, drive customer adoption with segmentation, gather honest feedback with surveys, and provide support with a Resource Center.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

FEBRUARY 15, 2023

Are you in the process of implementing in-app onboarding and looking for successful product tour examples for inspiration? We’ll cover what a product tour is, and how they fit into the onboarding process, then get straight into some examples, and finally explore the best product tour software tool for the job.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs User Testing 98

Userpilot

APRIL 27, 2023

It allows you to understand their pain points, needs, and desires so that you can build better products that satisfy genuine market demands. In this article, we explore the: Most common types of feedback, Top ways to collect actionable feedback, Best practices to follow, And, leading software that’ll get the job done.

Feedback Software 94

Feedback Software User Testing Customer Feedback Analytic Tools 94

Userpilot

JULY 24, 2024

So, how do you outline a product strategy framework that is the foundation of product-led growth ? TL;DR A product strategy is an overarching plan that defines product goals and how you’ll achieve them. Product strategies help you design and grow your products. Let’s get right to it. Book a demo now.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. The best SaaS growth frameworks follow the AAARRR funnel. Then, create a strategy, track key metrics , and iterate.

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

Userpilot

JANUARY 31, 2023

In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). What is customer activation?

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Userpilot

OCTOBER 11, 2021

For SaaS businesses, customer retention is the easiest way to achieve growth. To achieve that, you need to first have an accurate idea about how your product is performing. Customer acquisition cost (CAC) in SaaS is the average cost spent to acquire a paying customer and is better utilized by using product analytics.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Research Software 98

Userpilot

MARCH 31, 2023

It’s well-known in the product world that personalization is key to building experiences that delight your users. We’ll unpack exactly how different SaaS products personalize their onboarding experiences and more and why they’re effective. What is product personalization? In-app messaging.

Product Research 98

Product Research Data Visualization Analytic Tools Research Software 98

Userpilot

FEBRUARY 9, 2023

Organize the tools, methods, facilities, and participants in line with your goals. In most cases, dedicated third-party tools are cheaper and quicker to deploy than those built in-house. Apart from product goals , ensure that your optimizations also drive business goals. What tools are you going to use?

Product Research 98

Product Research User Testing Feedback Software Analytic Tools 98

Userpilot

JUNE 29, 2024

Wondering how to create a user journey map for your SaaS product? Read on to learn about: Importance of user journey maps for product teams. TL;DR A user journey map represents all the actions users complete inside the product to achieve their goals, from the moment they first log in until they become loyal users.

User Testing 111

User Testing Data Visualization Customer Feedback Customer Experience 111

Userpilot

JULY 17, 2024

Your team members must take ownership of the product they're working on. Assign SMART goals to them, use project management tools, and try not to micromanage them. Collect and use product data to inform future decisions. Pivot regularly to keep your product competitive. Book a demo to see it in action.

Data Visualization 104

Data Visualization Product Research User Testing Analytic Tools 104

Userpilot

JUNE 28, 2023

Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Analyze user feedback to determine which features need more attention in your in-app flows.

Onboarding KPIs 97

Onboarding KPIs Feedback Software User Testing Analytic Tools 97

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing? Content marketing manager.

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Userpilot

AUGUST 14, 2024

Simplicity and Intuition : Emphasizes an intuitive product design to enhance user satisfaction. Value-Driven Features : Focuses on delivering features that provide clear, actionable solutions to users. In short, this product-led growth approach ensures that every design decision adds value and ease of use for customers.

User Testing 105

User Testing Product Research Customer Experience Onboarding KPIs 105

Userpilot

NOVEMBER 21, 2022

Large organizations frequently releasing a lot of products will benefit from their expertise. Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. In-app onboarding.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

MAY 12, 2024

TL;DR Chameleon is a product adoption platform. It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth. In addition, it empowers product teams to create and manage dynamic in-product experiences.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

DECEMBER 15, 2023

Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. Idea screening vs. idea generation Both idea generation and idea screening take place during the product ideation stage. This will reflect your product goals and organizational culture.

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

Userpilot

MAY 12, 2024

TL;DR Appcues is a robust product adoption and user onboarding platform for web and mobile apps. It enables product teams to create, implement, and test personalized in-app onboarding experiences. The platform also helps you announce new product features and collect customer feedback.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52