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Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
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In the early 2000s, going online meant sitting at a desk, when apps were websites, and people had more time. However, by 2020, we began spending 2x more time on mobile apps than on desktops because its faster and easier. Today, users expect to get value in seconds, not minutes. What makes mobile apponboarding different?
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You finally launched your mobile app. While downloads are rolling in after months of development and a well-formed launch marketing plan, your mobile app adoption metrics show a concerning pattern: users sign up, look around, and quit the app almost immediately. Congratulations! This isnt uncommon.
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