Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. As companies scale, they often cannot satisfy customer needs equally well.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

The Product Coalition

MARCH 23, 2022

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers.

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. Setting your KPIs will help you track the effectiveness of your marketing strategy. Is it similar in any way?

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. A user persona is a fictional character whose characteristics and goals mimic those of your ideal customer.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Usersnap

SEPTEMBER 12, 2023

Well, monetizing your product is a pretty complex topic and many companies, in fear of going down a rabbit hole, tend to keep their distance from adapting and changing their prices. If you are providing more value to your customers, then let your product be appreciated at the price it deserves. What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

The Product Guy

MAY 7, 2020

This is my motivation behind writing this article. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. By understanding how your target audience thinks, you can create products, experiences, and marketing materials that resonate with them. Customer behavior models also help them improve user experience and boost customer retention.

Data Visualization 99

Data Visualization User Testing Analytic Tools Customer Experience 99

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Product-led Growth – Productled.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. What We’ll Cover In Our Customer Retention Guide. TL;DR- 13 Customer Retention Strategies.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

MAY 13, 2021

From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products. If you’re interested in learning more about how product intelligence can transform your product business, you’re in for a treat. What is product intelligence?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Bain Public

SEPTEMBER 24, 2019

Product managers are there to empower key stakeholders to understand the product or feature as a whole, which includes customer challenges, the business case, product competition, and changing markets. In a great market, your product doesn’t need to be the best; it just needs to work.

User Testing 40

User Testing Product Management Product Manager User Friction 40

Userpilot

NOVEMBER 8, 2022

It is a small but prominent element that drives every other component of your marketing strategy. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

MAY 8, 2024

If your product doesn’t satisfy customer needs, its future looks bleak. You won’t be able to retain your users or convert them into paying customers. If you’re in such a tight spot or want to prevent getting there, this article can help. Satisfying customer needs is essential for retention and loyalty.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

JANUARY 9, 2023

These are just a few of the questions we explore in the article. We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

AUGUST 30, 2021

And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools? Let's get started… TL;DR.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Usersnap

SEPTEMBER 21, 2021

How badly do you want to know if your customers are truly satisfied with your services? A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base.

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Determining where you are on the spectrum leads to the sort of customers you plan to target, your route to market and the most effective sales process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

JUNE 28, 2023

But the big question remains: how do you know what in-app communication to implement and when to trigger them in the user journey? This article provides an answer. TL;DR In-app marketing , aka in-product marketing, is any message or marketing campaign displayed in-app and designed to make users take specific action steps.

Feedback Software 98

Feedback Software Analytic Tools User Testing Product Research 98

Userpilot

MARCH 14, 2024

Looking for an effective user analytics tool and wondering if Heap is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Heap is the ideal choice for your user analytics needs. It’s particularly valuable for B2B companies and helps minimize churn.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Onboarding KPIs 52

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? Our article explores what it is, its different types, and why it’s worth your time and resources. What is product-led content marketing?

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

FEBRUARY 25, 2021

But to succeed, you have to get the right message out, at the right time, and to as many people as you can who fit your customer persona. Source: Userpilot-test which messaging works best for each of your segments with custom welcome screens! No coding required- talk to a product specialist today. Why educational and inspiring?

Research Software 91

Research Software User Testing Outbound Marketing 91