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The Importance of “Fan Building” for Companies: Case Studies, User Research (Part 1)

freshtrax

At btrax, we conduct user interviews to visualize needs and guide service optimization by interviewing users in our North American target audience. What is the value of conducting user interviews that market research alone cannot reveal? Mana (Business Producer): This year, btrax conducted user research in the U.S.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

Are you struggling to retain your newly acquired customers? Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

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Behavioural Design Case Study: Headspace

The Product Coalition

Image courtesy: www.boldbusiness.com While Consumer App Designers have begun to increasingly use the understanding of human psychology to make their Apps more ‘effective’ in achieving their goals, its ultimate impact on users’ life is debatable. Headspace app is one of such rare Apps and is the topic of this article.

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Creating Solutions for COVID-19 Frontliners – a Case Study

Mind the Product

As a UX designer and a product manager of a life-science research product, we resolved to deploy a digital solution that would provide researchers, working to develop COVID-19 tests, with easy access to much-needed information on coronavirus detection protocols. Screen-flow to align with the designed user journey. The Results.

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How Bloom & Wild made customer experience more thoughtful: A Case Study

Mind the Product

Thanks to feedback from their customers, the team at Bloom & Wild discovered that they could make a truly impactful product change without the need for complicated features. We heard this from our customers and we knew we could be more thoughtful in our marketing. All they had to do was listen. The Approach. The Results.

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UX Research: A Practical Guide to Insights, Budgeting, and Stakeholder Engagement

UX Planet

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights.

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Strategic Prioritization in Product Management: Core Notions and Insights

The Product Coalition

It’s the practical tool that helps managers navigate the complex path of development. At JetStyle , we are enthusiasts of the product development approach, and we’ve dealt with dozens of most common issues related to prioritization. Prioritization is the product manager’s core tool What is the overarching goal of product development?