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Best product marketing software for SaaS

Userpilot

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

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5 Reasons Why Product Managers Need to Understand Content Management Technology

The Product Coalition

We manage everything from product launch, forecasting, planning to product marketing and sales and when things change drastically Product Managers are expected to be agile and stay on top of technology tools to save the day. One of the most powerful things Product Managers rely on for growth in 2020,?—?when

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. What is a customer engagement platform (CEP)?

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Demo Content 101: How to Use It Correctly in SaaS

Userpilot

If you need a versatile tool that will cover most of your customer education bases, give Userpilot a try. Demonstration content, or “demo content” for short, is made-up, placeholder customer data that businesses show to users in order to demonstrate a product use case that is relevant to them. What is demo content?

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How Can Sentiment Analysis Be Used To Improve Customer Experience in SaaS?

Userpilot

Sentiment analysis helps determine customer sentiment with accuracy. It involves using modern technology, such as artificial intelligence, machine learning, and natural language processing, to understand the emotional undertone behind a body of text. You can significantly enhance your customer experience using sentiment analysis.

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When messaging becomes more than just chat: which apps should I use?

Intercom, Inc.

At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. For our website visitors, our most important goal was to put product demo resources front and center. Position #2 Content Showcase app, linking to our product tours.

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What is In-Product Messaging and How Do You Create It? (code-free!)

Userpilot

If you’re not sure what this type of communication channel should look like for your business, or how you should go about building it from scratch, this article is here to help you. In-product messaging displays to your customer inside your product while they are using it.