article thumbnail

The Ultimate Guide to Customer Education in SaaS: Best Practices, Examples, and Tools

Userpilot

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.

article thumbnail

Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. To that end, writing through the lens of the customer and what they do is far more beneficial than content that’s written through the lens of your product and the problems it solves. What gets their attention?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TEI 286: Get the 5-step process that is changing how innovation works in organizations across the world – with Pete Newell

Product Innovation Educators

But, you can get the key insights now, long before the book is published. 4:35] Can you walk us through your 5-stage innovation process outlined in the Harvard Business Review article you wrote with Steve Blank (see link below)? ” Next prove that you have a viable solution and a way of deploying that solution to the customer.

article thumbnail

Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability

Business of Software Conference

’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. After all, partners likely have potentially thousands of customers already that fit your vertical demographic. Your customers must be invested from the first moment they use your product.

article thumbnail

Conducting problem interviews–and other innovation insights for product managers Oct 21, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. In addition to the above article for conducting an interview script, create questions that explore (1) the problem, (2) existing alternatives, and (3) customer segments in 7 steps.

article thumbnail

The host with the most: how to hold an effective virtual meeting

Nulab

In this article, we’ll look at the pros and cons of virtual meetings and then share some tips to help you hone your virtual meeting etiquette. A webinar is a portmanteau of the words ‘web’ and ‘seminar.’ Once you break it down like that, you get a pretty good idea of what it’s all about: virtual seminars. A wider customer base.

article thumbnail

Product Management Courses: Top 6 Platforms

The Product Coalition

But when you work 40+ hours per week, it is difficult to visit seminars, colleges courses or other further education programs. In this article I want to introduce you to the 6 best platforms for attending these courses. Prices start at $400/user/year. Related articles: What is Product Management?