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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product.

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Best Marketing Analytics Software for SaaS

Userpilot

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

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What is Customer Friction in SaaS: How to Measure & Reduce

Userpilot

In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product. Funnel analysis can help you identify the general area where users experience friction.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Personalize the customer experience , for example, through tailored onboarding. Feature & Events dashboard in Userpilot.

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User Retention Playbook: How to Keep Customers Happy

Userpilot

TL;DR Customer retention can improve profitability, is less expensive than acquiring new users, and forms a large part of future revenue. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. Create user segments in Userpilot.

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5 Funnel Analysis Examples For SaaS Companies (+ Process & Tools)

Userpilot

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. This lets product managers and marketers track how users progress through each stage.

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Pendo vs Amplitude: Which is the Better Product Analytics Tool?

Userpilot

Which of them should you choose to generate growth insights for your product? In our article, we aim to help you make the decision. TL;DR Product analytics is the process of collecting and analyzing data about product usage and user behavior. How can a product analytics tool help you drive product growth?