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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the product management and technology industry. In this role, he drove the development of products that took eBay’s global e-commerce platform to new levels of success.

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Do Your Clients Need to Develop Software At All?

The Product Coalition

Here are cases for when the cooperation between the product team and the client brakes down for objective reasons. So I wrote this article. Here I have tried to reveal the most common cases when the cooperation between the development team and the entrepreneur fails for reasons beyond the control of all parties involved.

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Best product marketing software for SaaS

Userpilot

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. Having the right software at your disposal can make product marketing significantly easier, especially if you’re new to the profession.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Successful product positioning requires researching the competitors and analyzing their position, identifying the needs of the customers, and formulation of clear positioning statements.

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How To Improve Designer-Developer Collaboration as an External UX Team

UX Studio: Product Management

At UX Studio , while we develop our products, uxfol.io and copyfol.io , we are mainly focused on agency work, meaning that we cooperate with several clients as external teams. This post was written from the perspective of designers, mainly intended for external teams and entrepreneurs. Five challenges and solutions.

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How To Improve MQL to SQL Conversion Rate & Drive More Customers to Your SaaS?

Userpilot

This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. MQL is a potential customer fit for your business, reviewed by the marketing team. The marketing team reviews and confirms the MQL before sending it to the sales team. Let’s dive in!

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UX vs CX (User Experience vs Customer Experience): Explaining 4 Key Differences

Userpilot

Goals: The goal of UX is to optimize the in-app experience and help users complete tasks easily, while the goal of CX is to create great experiences throughout the customer journey to nurture loyalty and increase customer retention. UX is mostly used in the context of digital experiences with mobile apps, software products, or websites.