Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

The Product Coalition

JULY 16, 2023

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. In today’s article I have summarized the three most important mindset changes that you need to make in order to be able to change your actions accordingly.

Strategy 138

Strategy Product Management Product Manager Management 138

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. We’ve also updated how article suggestions work.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

ProductPlan

MARCH 17, 2020

PMs have a unique role that brings together a synthesis of exploration, analysis, and strategic development. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy. Product Vision.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Folding Burritos

JANUARY 25, 2018

There’s high-level communication and discussion, and there’s low-level interaction with stakeholders about the day-to-day of the product’s development and operation. The top of the article has a few of them, and you probably have some more like those. Think about it as either inbound or outbound comms.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Userpilot

NOVEMBER 2, 2023

This is the main question we explore in the article. Such knowledge allows companies to make informed product-development decisions , fine-tune their product positioning , and create tailored marketing campaigns that resonate well with customers. How is marketing-led growth different from product-led growth and sales-led growth?

Feedback Software 89

Feedback Software Analytic Tools Research Software User Testing 89

Dear Strategy

AUGUST 27, 2018

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. You can still find that article by clicking here. So, let’s give that a whirl.

Strategy 53

Strategy Outbound Inbound Marketing 53

B2B Product Management

DECEMBER 6, 2016

In this article, we will explore the two broad categories of the Product Manager role. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. You define the pricing of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. The marketing strategy for product-led growth is more inbound and you let the product speak for itself.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Revulytics

FEBRUARY 12, 2019

I read with interest an article on CMS Wire about how many organizations are rethinking the product management role. In defense of decreased multi-tasking, the author says “many businesses are beginning to organize customer engagement, strategy, and product development responsibilities among different people within product teams.”

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Userpilot

OCTOBER 8, 2021

This article will show you how to decide. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. Marketing-based growth necessitated the creation of content such as blog articles (like this one!), 3 – Intercom.

Analytic Tools 90

Analytic Tools Research Software Data Visualization Product Research 90

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Strategic product management focuses on those aspects of product development that are key to long-term product success.

Product Research 86

Product Research User Testing Customer Feedback Research Software 86

The Product Coalition

JULY 8, 2019

We’ll cover both here so you may wish to help your colleagues by sharing this article with them! Agile is now normal, and continuous development and delivery is the new standard. webinars, help articles, LMS etc.) What is Product Marketing? The new challenge in achieving PM Fit and business success is driving adoption.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

FEBRUARY 4, 2022

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

Feedback Software 93

Feedback Software Research Software Reporting Tools Onboarding KPIs 93

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

All About Product Management

APRIL 29, 2007

This article applies the value chain analysis to an online publishing environment and how Product Managers can add value to the business processes in order to increase value and therefore increase return on investment (ROI). Discussing with business stakeholders and developers about enhancements to the above mentioned tools and technologies.

Technical Review 48

Technical Review Research Software White Paper Product Management 48

Intercom, Inc.

JANUARY 16, 2019

Mark is the Chief Revenue Officer at Hubspot, a company that has created tremendous success by perfecting the inbound marketing plus sales model. The first employee at Hubspot and tasked with building the sales team, Mark developed a structured interview to qualify candidates and correlated the attributes of the best sales candidates.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JUNE 23, 2020

Between them our panel offer a 360° view of this important development and allow us to better understand how and why this framework was developed and what it might mean for your business. Then you might have what you might think of more as self serve or automated support, like articles, answers from bots, that type of thing.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Userpilot

NOVEMBER 20, 2022

This article dives into what a marketing roadmap is and how you can build yours effectively. A product roadmap focuses on new feature development and release; meanwhile, a marketing roadmap focuses on feature promotion to increase the chances of feature success. But where do you begin? What are the benefits of a marketing roadmap?

Onboarding KPIs 90

Onboarding KPIs Roadmap Marketing Feedback Software 90

Intercom, Inc.

SEPTEMBER 8, 2021

We’ve gathered a list of articles, videos, and podcasts you can check out: Intercom on Sales. We’re at 10 now, and we should end probably about 29 or 30, and that’s just for sales and sales development. It is my single favorite article that is out there. In fact, we’ve just started building our outbound motion.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Usersnap

JANUARY 20, 2023

In this article we’ll help you understand the different types of customer support tools, their advantages and disadvantages, and how you can make sure your users are happy and satisfied about getting in touch. CRMs focus on customer retention to develop long-term business relationships.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

ProductPlan

MARCH 5, 2019

Today’s article is dedicated to helping you source, recruit, and hire product managers by establishing a product management talent funnel. You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., The Product Management Talent Funnel.

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 64

Research Software User Testing Outbound Marketing 64

Userpilot

JULY 24, 2023

Any inbound marketing campaign needs to start by attracting potential customers that align with the target audience of SaaS businesses — often through traffic from search engines or social media. What are the different components of SaaS marketing? Email marketing. Social media marketing.

Analytic Tools 68

Analytic Tools Feedback Software Data Visualization Marketing 68