The Product Coalition

JULY 16, 2023

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

Strategy 139

Strategy Product Management Product Manager Management 139

The Product Coalition

JULY 6, 2022

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love.

Startups 126

Startups Feedback Software User Testing Product Research 126

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 97

Onboarding KPIs Product Marketing Marketing Data Visualization 97

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. A user persona represents the individual who benefits the most from using your product.

Feedback Software 80

Feedback Software User Testing Research Software Data Visualization 80

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. This article will show you how to decide. Marketing-based growth necessitated the creation of content such as blog articles (like this one!),

Analytic Tools 92

Analytic Tools Research Software Data Visualization Product Research 92

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Userpilot

JULY 19, 2021

In this article, we look at how Customer Engagement Platforms benefit SaaS companies. More than two-thirds of marketers responsible for customer experience compete solely based on customer experience, according to the 2017 Gartner Customer Experience in Marketing Survey. Increased retention and product adoption.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 92

Onboarding KPIs Roadmap Marketing Feedback Software 92

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

FEBRUARY 4, 2022

The SaaS sales cycle takes 84 days on average but can be shorter (around the 40-day mark) if your product is priced below $5,000. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. Let’s take a closer at each model’s unique sales process.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 81

B2B Research Software Feedback Software Customer Experience 81

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Entry level application (<$5,000 p.a.). The key here is to keep the cost of customer acquisition down.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

Analytic Tools 70

Analytic Tools Feedback Software Data Visualization Marketing 70

Oren Steinberg

MARCH 7, 2017

By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. And if needed you can give it a little push by sharing interesting articles and events on the topic. Being an expert is not enough.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Userpilot

APRIL 22, 2024

The hype about product-led growth is real! More and more established businesses – even outside the SaaS industry – have transitioned to product-led growth. This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code.

Feedback Software 83

Feedback Software Product Research Customer Experience Strategy 83

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Customer Feedback 91

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Ahrefs uses video marketing to reach relevant audiences.

Branding 90

Branding Analytic Tools Feedback Software User Testing 90

Intercom, Inc.

MARCH 29, 2018

Eric is the CEO of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. Adam: All your clients today are inbound. Content marketing.

Webinar 192

Webinar Inbound Download User Testing 192

Userpilot

JULY 12, 2021

In this article, we’ve compiled a comprehensive list of SaaS analytics tools and categorized them according to their use cases. SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS Analytics Tools for Social Media Marketing. Sales and Marketing SaaS Analytics Tools.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 65

Research Software User Testing Outbound Marketing 65

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 29, 2022

“We are dedicated to building the best, most innovative products on the market to drive the most impact for you, our customers. Our level of investment in product and innovation sets us apart”. We had an inbound sales team as well, basically quite a few groups. Our platform is a unified system. We had a pre-sales team.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137