Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. What does a product marketing manager do?

Product Marketing 92

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Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? These are just a couple of questions we’re exploring in the articles so if that’s what you’re after, you’re in the right place. Go-To-Market strategy.

Product launches 96

Product launches Product Research User Testing Research Software 96

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. But product vision alone is not enough. Product Strategy. Read five steps to a winning product strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

User Testing 62

User Testing Marketing Research Software Product Research 62

Userpilot

AUGUST 13, 2023

What’s a feature prioritization matrix and how can product teams leverage it to make better product decisions? These are the key questions we cover in the article. A feature prioritization framework helps the product team to deliver high-impact features. How to develop your own prioritization matrix.

Data Visualization 94

Data Visualization User Testing Customer Experience Feedback Software 94

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? This is the main focus of the article. We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in!

Research Software 92

Research Software Analytic Tools Feedback Software User Testing 92

The Product Coalition

MAY 15, 2019

Scrum came about even earlier than the agile manifesto almost a whole decade to be exact (although you can traces origins earlier back to 1986 with the article The New New Product Development Game ). this was the creation of the Product Owner role. As we know it today it has very much become a leadership role?—?servant

Product Management 92

Product Management Product Manager User Testing Product Research 92

Usersnap

FEBRUARY 23, 2022

We dug deep into their work throughout several research projects; when talking about SaaS PMs, we like to think that we have some idea of what you’re up to ??. In this article, we’ll define SaaS product management, PLG, and how the two connect. Simply put: good SaaS product management is the vehicle that drives PLG.

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

Bain Public

MAY 29, 2020

FUN FACT: It is actually thanks to the coaching service for innovative and technological SMBs (PMEit) administered by MAIN that we’ve been able to work with some of our incredible clients, Wastack , LiveScale , Blaise Transit and Enkidoo , and provide them with product management, consultancy and coaching support. Did you know 16.2%

CTO Coach 52

CTO Coach Research Software Feedback Software Startups 52

ProductPlan

FEBRUARY 21, 2019

Considering the leap from being a product manager to a leadership role, but not sure what’s involved in managing product managers? The responsibilities of product leadership and the skills required, are very different those of a product manager. What does managing a product team entail?

Product Management 66

Product Management Product Manager Management Management 66

The Product Coalition

DECEMBER 11, 2023

Since there are many articles about making things simpler, I want to put the focus here on making things more valuable. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Product Innovation Educators

SEPTEMBER 1, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Why product management is essential to business success. They are product driven but not in the sense of developing products and then finding customers for the products.

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Data Visualization Customer Feedback Product Management Product Manager 48

PMLesson's Ace the PM Interview

MAY 5, 2020

Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. In this article, we’ll highlight some of these similarities and differences.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

The Product Coalition

JULY 29, 2019

I definitely believe that it’s harder to work as product manager remotely, compared to other roles, but I also believe that it is possible if supported by proper organizational measures, company culture, and tools. But how does this apply to the PM role? You need to get access to the voice of customers. I do it every day!

Product Management 60

Product Management Product Manager Weak Development Team Management 60

ProductPlan

JANUARY 17, 2023

You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.” That’s why I never rely on market research. For the rest of this article, we’ll assume the former.) The thing is, that’s not actually what Jobs said.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

The Product Coalition

MARCH 18, 2018

I have some thoughts about this and I will share with you in the following article. It is not something bad when designers envision long-term outcomes and product strategy, but product teams need to break this vision into short-term outputs so they can do small pieces of work that will eventually achieve this long-term vision.

Weak Development Team 60

Weak Development Team Onboarding KPIs Research Software Product Research 60

The Product Coalition

JUNE 4, 2016

For example, a product can be transactional or non-transactional. In this article, I would like to share my understanding of B2B product management. If you are also interested in the differences between B2C and B2B product management, here is a very concise article about it. Hope this article is helpful to you.

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B2B User Testing Technical Review Customer Feedback 60

The Product HQ

APRIL 20, 2024

Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own. Excellent leadership skills, a fundamental understanding of product management, and a strong portfolio of success are the recipe for success.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

JANUARY 26, 2024

It involves conducting a condensed version of a full research study, focusing on one key inquiry, and gathering just enough information to make an informed decision or recommendation. It is not about cutting corners or sacrificing quality, but rather being extremely efficient and targeted with the research scope and methods.

User Testing 102

User Testing Product Research Research Software Data Visualization 102

Userpilot

OCTOBER 6, 2022

What is data product management? How is it different from product management ? These are just a few questions we’re answering in the article. Data product management is the discipline of collecting and analyzing data to develop and improve products. tracking product usage to identify areas for improvement.

Data Visualization 96

Data Visualization Customer Feedback Analytic Tools User Testing 96

Bain Public

OCTOBER 27, 2020

When product management is done poorly, it can create scary and often frightening moments. Get ready because the following article is our 1st Annual Halloween Product Management Spooktacular. Make sure to sign up to our newsletter so you don’t miss out on future articles! The 4 Horrors of Product Management.

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Weak Development Team Product Research Product Management Product Manager 52

Product Talk

APRIL 17, 2024

What we have done is the jobs-to-be-done research, which now influences all of the three flight levels, the opportunity level, the strategic level, but also the visionary level. We’ve done the classical target market research, which is important for vision as well. The second one is product strategy.

Product Research 219

Product Research User Testing Data Visualization Research Software 219

Bain Public

AUGUST 13, 2019

When building a product strategy, it can get tricky to predict and prevent which features will be of use and which ones will be unnecessary. The following article shows a break-down explaining this process and how product managers can strategically take the right decisions. a key component in leadership.

Data Visualization 40

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The Product Coalition

MAY 14, 2018

He or she leads the cross-functional team who are all involved in the product’s design, development and launch. Dave Meyer, Senior Product Manager with Atlassian , says his number one responsibility as a product manager is “to set our product strategy and enable all the teams around me to work together to deliver it.

UX 68

UX User Testing Product Research Research Software 68

ProductPlan

MAY 19, 2022

Three hallmarks define a mature product organization if your organization has its sights set on maturity. Hallmark 1 of a Mature Product Organization: Unified Product Leadership and Strategy. These often include: Facilitating user interviews and other market research.

Product Research 52

Product Research User Testing Data Visualization Customer Feedback 52

Userpilot

JULY 18, 2023

What does a product manager do? This is the key question we explore in this article! We look at: 7 key responsibilities of product managers. Different kinds of product manager roles. Qualities of a good product manager. Next, they lead the ideation process and prioritize product and feature ideas.

Data Visualization 92

Data Visualization Product Research User Testing Onboarding KPIs 92

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? This is the key question this article discusses, so if you’re after the answer, you’re in the right place! We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers.

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Research Software Analytic Tools Feedback Software Product Research 97