The Product HQ

MAY 10, 2024

The business side or product lifecycle management side of things involves determining a product or feature’s profitability, adhering to budgets, and implementing a marketing plan. It also means managing multiple teams and building a product roadmap. If you want to succeed in this role, here are some steps to follow.

Artificial Inteligence 52

Artificial Inteligence Technical Review Analytic Tools Research Software 52

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. What does a product marketing manager do?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JULY 23, 2023

This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Market research and refining buyer personas and the buyer’s journey.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. Leadership skills. Champions a customer-centric approach. Strategic thinking.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Bain Public

APRIL 28, 2020

What’s the difference between market sensing and market research, you ask? Market research focuses more on the company perspective, whereas market sensing targets the customer perspective. It’s a tool for developing an organization and responding to market dynamics. CB Insights.

User Testing 52

User Testing Marketing Customer Feedback Product Research 52

The Product Coalition

FEBRUARY 24, 2023

Things You Can Try Here are the things I would consider trying when this struggle emerges: Communicate the process: When struggling to find a Total Addressable Market (TAM), it is vital for the CPO to communicate the process they are using to gather data and conduct market research.

Startups 115

Startups User Testing Feedback Software Customer Feedback 115

Userpilot

JULY 17, 2023

This is the main question we discuss in this article, so if you’re after the answer, you’re in the right place! Navigating the corporate landscape to secure the leadership’s buy-in and resources is a big part of their job. How to choose the right product team structure for your SaaS?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

NOVEMBER 21, 2022

These are just a couple of questions we’re exploring in the articles so if that’s what you’re after, you’re in the right place. The insights from the market research feed into the go-to-market strategy. To be a good product launch manager, you need great project management and leadership skills.

Product launches 98

Product launches Product Research User Testing Research Software 98

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Photo by Nonki Azariah on Unsplash Last week I had a pleasant surprise.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. The role requires all of the usual Product Manager skills , such as time management, empathy, leadership, and storytelling. Are you interested in Product Management?

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Userpilot

AUGUST 13, 2023

These are the key questions we cover in the article. Not involving stakeholders in the process When prioritizing features, you should involve all the key stakeholders, like the senior leadership or the development team. What’s a feature prioritization matrix and how can product teams leverage it to make better product decisions?

Data Visualization 98

Data Visualization User Testing Customer Experience Feedback Software 98

The Basics of Product Management

JUNE 30, 2020

But, effective leadership skills need to be used to overcome and manage such resistance. This is also a good way to find the elusive product market fit. Market Research. Many product teams just do the market research at the initial stages of product development. The market dynamics can change overnight.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Userpilot

DECEMBER 13, 2023

This is the main focus of the article. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. How do you develop a robust UX strategy? Start designing your strategy by clarifying the business goals.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

JANUARY 8, 2024

This article shows you how. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Use YouTube marketing to reach relevant audiences Develop informative and engaging videos related to your product or industry.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

The Product Coalition

MAY 15, 2019

Scrum came about even earlier than the agile manifesto almost a whole decade to be exact (although you can traces origins earlier back to 1986 with the article The New New Product Development Game ). Take for example, in the early stages of a product you may be defining product-market fit, possibly product strategy or doing market research?—?all

Product Management 92

Product Management Product Manager User Testing Product Research 92

Bain Public

MAY 29, 2020

See the end of this article for more information on how we helped bring these companies and their product management to the next level. Product management is a job that encompasses elements of business strategy, engineering, marketing and market research. It’s a combination of skills that lead to building great products.

CTO Coach 52

CTO Coach Research Software Feedback Software Startups 52

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

The Product Coalition

DECEMBER 11, 2023

Since there are many articles about making things simpler, I want to put the focus here on making things more valuable. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

PMLesson's Ace the PM Interview

MAY 5, 2020

Practice user research to understand your user’s behavior and draw insights for your product! Leadership Becoming a great PM doesn’t stop at getting to know your users. Demonstrating great leadership skills by understanding your colleagues can be a powerful force-multiplier in the world of product management.

Data Visualization 52

Data Visualization User Testing Product Research Product Management 52

Usersnap

FEBRUARY 23, 2022

We dug deep into their work throughout several research projects; when talking about SaaS PMs, we like to think that we have some idea of what you’re up to ??. In this article, we’ll define SaaS product management, PLG, and how the two connect. Dynamic Leadership Qualities 7. Dynamic Leadership Qualities.

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

PMLesson's Ace the PM Interview

APRIL 26, 2022

Soft Skills : communication both with technical and non-technical audiences; critical thinking; problem-solving; proactive mindset; research; teamwork; attention to detail Hard Skills : advanced programming language skills (SQL, Python, SAS, Oracle); data mining; data analytics and analysis; project management; leadership What is Data Engineering?

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Research Software 52

Product Innovation Educators

SEPTEMBER 1, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. A colleague recently told me about the overt biases of a market researcher he worked with. Why product management is essential to business success. What has made Apple so successful?

Data Visualization 48

Data Visualization Customer Feedback Product Management Product Manager 48

The Product Manager Coach Blog

SEPTEMBER 5, 2023

In this article, we’ll delve deep into the importance of networking for product managers, drawing upon years of experience and insights from industry leaders. By networking, you’ll get: Crowdsourced Solutions: Instead of spending hours researching, a well-placed question within your network can offer immediate answers.

Research Software 52

Research Software Feedback Software User Testing Product Management 52

Product Innovation Educators

SEPTEMBER 6, 2021

10:07] Where do we start with market segmentation? Start at the top leadership of your company and make sure your executives understand segmentation is important; many leaders think they’re going to capture the entire market. Learn more about segmentation from Dan’s article. Start early. Innovation Quote.

User Testing 62

User Testing Marketing Research Software Product Research 62

ProductPlan

FEBRUARY 21, 2019

Considering the leap from being a product manager to a leadership role, but not sure what’s involved in managing product managers? The responsibilities of product leadership and the skills required, are very different those of a product manager. And they set priorities based on market research and other factors.

Product Management 66

Product Management Product Manager Management Management 66

ProductPlan

MARCH 17, 2020

You must elevate these business-critical strategic components of your product leadership role into your schedule on a regular–even daily–basis. Market research. It rings so true for PMs (and if that’s you, you’re probably nodding your head vigorously in agreement). Product planning. Product strategy. Product launch.

Outbound 74

Outbound Product Management Product Manager Inbound 74

PMLesson's Ace the PM Interview

MAY 5, 2020

Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. In this article, we’ll highlight some of these similarities and differences. Robin is a current Google PM and former Google PMM.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

ProductPlan

JANUARY 17, 2023

You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.” That’s why I never rely on market research. For the rest of this article, we’ll assume the former.) The thing is, that’s not actually what Jobs said.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Agile Velocity

JUNE 6, 2018

Servant leadership/Facilitation/Coaching. Market research was called out as something that might get lost. Feedback loops with the market are especially important now that the teams will be releasing more frequently. Manage expectations to leadership. Skills That May Get Lost in Translation: Market research.

Agile 40

Agile Reporting Tools Product Research Research Software 40

UX Studio: Product Management

DECEMBER 7, 2022

Both of these writings have been cited in thousands of articles. . The UX research consulting earned a global name with its research expertise, educational content, training, and UX consultancy services. . Among research needs, they cover: . Market Research. User Research. They mainly focus on.

User Testing 52

User Testing Research Software Product Research UX 52

The Product Coalition

MARCH 18, 2018

I have some thoughts about this and I will share with you in the following article. 2) Foundational research can’t be a block in the process Products with no meaning tend to be a huge and fast failure. One of the techniques to reduce this risk is to have good foundational research, with user interviews and market research.

Weak Development Team 60

Weak Development Team Onboarding KPIs Research Software Product Research 60

ProductPlan

FEBRUARY 3, 2022

A product ops manager (or team) exists to support the product team by: Facilitating user interviews and other market research. Product Operations’ Job Responsibilities. Overseeing quality assurance checks on new features. Analyzing data to help product management make better-informed decisions.

Product Research 95

Product Research User Testing Data Visualization Customer Experience 95

People-First Product Leadership

SEPTEMBER 17, 2023

While there are numerous articles on how to tackle your own 30, 60, 90 days at a new organization, this post will help you onboard a new team member or your own boss. Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

The Product Coalition

JULY 29, 2019

There are plenty of articles and resources online, as well as inspiring books , that articulate the general challenges and opportunities of remote work and distributed teams. Invest in the right tools As PM, your leadership depends on your capacity to influence, so it is part of your job to facilitate communications.

Product Management 60

Product Management Product Manager Weak Development Team Management 60

The Product Coalition

JUNE 4, 2016

In this article, I would like to share my understanding of B2B product management. If you are also interested in the differences between B2C and B2B product management, here is a very concise article about it. this is why a critical skill of product owner is leadership without authority. Hope this article is helpful to you.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

MARCH 3, 2022

This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job. What skills and experience should you highlight? How should it be formatted?

Data Visualization 98

Data Visualization Analytic Tools Technical Advisors User Testing 98

Product Talk

MAY 18, 2022

You might need to get buy-in or support from leadership, you may need to collaborate with user research or data science teams, and you will likely experience some overlap with customer-facing teams like sales, marketing, and customer success. We see similar tendencies on the marketing side. Tweet This.

User Testing 207

User Testing Customer Feedback Customer Experience Product Research 207