Userpilot

SEPTEMBER 14, 2023

In this article, we will explore seven types of user segmentation, explain when you might use them, and how you can leverage them within your own SaaS. Finally, you can launch targeted experiments to figure out the impact of in-app messaging on different user segments. There are many different ways to segment and define user segments.

Customer Experience 90

Customer Experience Analytic Tools User Testing Feedback Software 90

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Product marketing involves bringing a product to market and aligning its messaging with customer needs. What made them successful?

Feedback Software 90

Feedback Software Research Software Product Research User Testing 90

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 77

Analytic Tools Feedback Software Data Visualization Reporting Tools 77

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place!

Product Research 77

Product Research Onboarding KPIs Customer Experience Data Visualization 77

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JULY 20, 2023

In this article, we review different ways to identify potential churn and deal with it. But you can turn all that around with the right strategies. The following strategies will help: Measure customer satisfaction across the user journey Keep tabs on customer satisfaction by triggering CSAT microsurveys at important touchpoints.

Customer Experience 84

Customer Experience Feedback Software Analytic Tools Data Visualization 84

freshtrax

FEBRUARY 28, 2024

The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity. In this article, we explore how Kit Kat made its mark in Japan, turning a simple chocolate bar into a cultural phenomenon.

Marketing 111

Marketing Branding Messaging Positioning 111

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. This article examines the concept of trust in UX design and its importance. It also explores 15 strategies that help UX designers build trust in potential users. A warm welcome message goes a long way.

User Testing 90

User Testing Customer Feedback Customer Experience UX 90

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. What is a customer retention strategy?

Data Visualization 88

Data Visualization User Testing Customer Feedback Analytic Tools 88

Intercom, Inc.

MARCH 16, 2021

The typical support “strategy” is to let common issues roll in for your support team to address. With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Product Research 201

Userpilot

DECEMBER 22, 2022

This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Effective strategies on how to predict customer churn and enhance customer retention: Segment your customers to understand them better and gather data points to identify churn patterns. Poor customer service.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software User Testing 89

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. Determining the key performance indicators (KPIs) that will help you stay on the right path and optimize your customer success strategy.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience User Testing 93

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. A good growth strategy is also data-driven.

Feedback Software 92

Feedback Software Research Software Analytic Tools Product Research 92

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? In this article, I'll show you how to successfully market software products using examples from industry influencers and tried-and-tested marketing tactics. What does a software marketing strategy for SaaS looks like?

Feedback Software 90

Feedback Software Analytic Tools Research Software Software Review 90

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Sounds simple, right? Not necessarily. What is SaaS marketing? What are SaaS best practices?

Feedback Software 109

Feedback Software User Testing Product Research Customer Experience 109

Userpilot

NOVEMBER 16, 2022

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. A good customer onboarding strategy gets users to the Aha! You’re in the right place.

Feedback Software 91

Feedback Software Analytic Tools Customer Experience Customer Feedback 91

Alchemer Mobile

MARCH 26, 2021

Almost every article started out with a long opening paragraph explaining the importance of mobile. But if you clicked on this article, we’re going to take a wild gamble that you already know that. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

Intercom, Inc.

JULY 1, 2020

The typical support “strategy” is to let common issues roll in for support reps to address. With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it.

User Friction 239

User Friction Outbound Customer Experience Onboarding KPIs 239

The Product Coalition

DECEMBER 11, 2023

Here are key reasons why businesses should consider leveraging AI for content creation: Better decision-making and ROI: Leveraging AI’s descriptive and predictive analytics enhances decision-making processes, maximizing ROI through informed content strategies. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 122

Data Visualization Artificial Inteligence Analytic Tools Research Software 122

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 80

Feedback Software User Testing Customer Experience User Friction 80

Userpilot

APRIL 22, 2024

But what strategies work? In this article, we’ll share 17 best practices that you can implement today to increase retention , revenue, and engagement. Using targeted in-app messages to guide users through key features effectively. Sending in-app surveys to gather relevant feedback and iterate your strategy.

Analytic Tools 74

Analytic Tools Feedback Software Research Software Customer Experience 74

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. But what exactly does this entail?

Product Marketing 86

Product Marketing Onboarding KPIs User Testing Marketing 86

The Product Coalition

JANUARY 25, 2024

We’d like to thank Tremis Skeete, Executive Editor of Product Coalition for his valuable contributions in the research, development and writing of this article. Users ask Siri questions and have conversations with it via a messaging environment. The response should be clear, concise, and contextually relevant to the user’s request.

Artificial Inteligence 137

Artificial Inteligence Reporting Tools Feedback Software Research Software 137

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . Search engine marketing where you strategically position your content at the top of search engine results. . . Examples include paid ads and paid or sponsored social media and articles.

Marketing 118

Marketing Feedback Software Advertising Customer Experience 118

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Engage customers with in-product messaging. What are customer engagement strategies?

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

AUGUST 21, 2021

In this article, we shall discuss what feature engagement is for SaaS companies, how to measure it, and the best strategies that help you to improve feature engagement for your SaaS. Announce new features and improvements in-app focusing on relevant and contextual in-app messaging. Let's begin!

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Product Research 98

The Product Coalition

OCTOBER 11, 2022

The spectrum of the position ranges from the strategic level to the communication level. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. Empowering sales.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. This is crucial because it determines how we might position and market that feature, how we enable our sales team, and so on.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Management University

MAY 11, 2020

Just for clarification, your products remain horizontal but positioning and messaging is vertical and emphasizes combinations of features (across products) that produce the most desirable outcomes in each vertical. Each Product is Marching to its Own Strategy. Relevance is the key to meaningful positioning.

Banking 130

Banking Customer Feedback Messaging Positioning 130

Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. If you want your SaaS to grow sustainably, you should implement at least one of these strategies: adopting a product-led growth model, creating valuable and actionable content, in-app onboarding , exceptional customer care.

Analytic Tools 88

Analytic Tools Feedback Software Research Software Onboarding KPIs 88

Userpilot

MAY 17, 2022

If you’re wondering where to start, this article is exactly what you need. We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. Your website or in-app messaging system can be used to conduct a fake door test for potential customers or existing users.

Feedback Software 92

Feedback Software User Testing Product Research Customer Feedback 92

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? In this article, I'll show you how to successfully market software products using examples from industry influencers and tried-and-tested marketing tactics. What does a software marketing strategy for SaaS looks like?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52