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Ask Teresa: For Customer Interviews, Who Counts as a Customer?

Product Talk

Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery ), I get a lot of questions about who counts as a customer. Tweet This Ask Teresa: Who counts as a customer? Customers can vary depending on your company and product. Tweet This Let’s look at a few common scenarios.

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Ask Teresa: How Do You Select Customers for Customer Interviews?

Product Talk

Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. Question: When you talk to customers on a weekly basis, who should you be talking to? You want to talk to power users.

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Product in Practice: Mapping Business and Product Outcomes to Stand Out in the Job Search

Product Talk

I made sure to think about both the end customer experience and the tax expert experience,” says Teeba. One thing I really appreciated is the emphasis on thinking about engagement and satisfaction together as there is no point in increasing engagement without increasing or at least maintaining satisfaction at a certain level.”

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How to Succeed with AI in 2025

Piyanka Jain

Think AI-powered chatbots that frustrate customers more than theyhelp. If AI isnt solving an immediate pain point, employees will ignore it. Forexample: Start with AI-powered recommendations for sales teams, then expand to predictive analytics for customer behavior. The future of AI in business isnt about dreaming big.

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The Best Way To Understand User Needs and Pain Points Without a Big Research Budget

The Product Coalition

Understanding user needs and pain points is essential for building successful products and services, but that doesn’t mean we need to get stuck going down a multi-month research hole in order to be “ready” to collaborate, innovate, or prototype. These forums offer rich insights around needs and pain points.

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6 Customer Communication Pain Points in SaaS + How to Resolve Them

Userpilot

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. This article aims to help you avoid that. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points.

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The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview

Product Talk

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).