Automotive Branding Marketing Strategy 
The Product Coalition
SEPTEMBER 23, 2022
Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers.
Modus Create
OCTOBER 4, 2022
It is creating a customer-centric digital ecosystem in the automotive industry. Tesla was still pretty small, but we could sense where the market was headed. 3D rendering using Automotive Visualization Platform , developed by ABI. Automotive industry is highly regulated with long lead times.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Alchemer Mobile
JUNE 20, 2019
Even big brands have had their fair share of angry outpour from disgruntled customers and survived. In fact, most brands hear feedback from less than one percent of their customer base. Leverage Complaints in Your Content Marketing Strategy. But placing the blame on the customer is a bad strategy. Certainly not!
The Accidental Product Manager
JANUARY 29, 2024
As markets and products change and evolve, it can be very difficult for us to lift our heads up and realize that things are now different and so we need to start to do different things. The product managers at car manufacturer Stellantis who owns multiple brands including Jeep, Chrysler and Peugeot are hoping for US$22.57
The Product Bistro
DECEMBER 28, 2018
I’m going to tell a story that will ultimately show how misguided many supposed “good ideas” are, especially in relation to business cases, strategy, and planning. And ultimately, it will undercut the brand equity that Ford has as the leader in pick up trucks. ” On /. see what I did there?)
ProductPlan
MARCH 31, 2022
That’s the situation Zack Suhadolnik, a Senior Product Designer, found himself in at Rivian —an American electric vehicle automaker and automotive technology company. “It It is completely understandable, considering Rivian was simultaneously going to market with the first-ever EV truck, gearing up for their IPO, and grounding its new brand.
Pragmatic Marketing
OCTOBER 18, 2019
Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Hello, and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing and other market and data driven professionals with some of the best minds in the industry.
Expert insights. Personalized for you.
121 
Let's personalize your content