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Building Better Product Roadmaps: First Principles You Can’t Ignore

The Product Coalition

While it would have been easy to blame the product strategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. Marketing was pushing what we gave them, and we hadn’t built something worthwhile. The product strategy was sound, but we hadn’t translated it well.

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Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integration — a…

UX Planet

As I delve deeper into understanding the capabilities and limitations of Artificial Intelligence, I see an opportunity for AI/ML to improve an existing flow in the Automotive industry. Customers are mostly flexible with their car preferences due to the nature of the marketplace. Image Credit: Karena E.I

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers.

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TEI 279: How product managers and leaders turn visionary thinking into breakthrough growth – with Mark Johnson

Product Innovation Educators

Mark is also the author of the previous books Dual Transformation and Reinvent Your Business Model and the McKinsey award-winning Harvard Business Review article “Reinventing Your Business Model.”. An automotive company had decided that they would be fast followers in the electric vehicle market. Bonus Questions. [35:56]

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Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

Was the formulaic writing and bland comedy a result of bad writing or was the program, more interestingly, a measured approach to a specific market? Given that we are supposedly in the Golden Age of Television , you might assume shows with mediocre reviews might struggle, let alone have a healthy run of six seasons!

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Top 7 Companies to Hire Remote Developers For Your Team

The Product Coalition

Companies can slash operations costs because they no longer have to account for infrastructure, office space, seat costs and technology for the new team. Their list of services spans mobile apps and web development, Salesforce CMS solutions, digital marketing, IoT and AI, and testing and quality analysis.

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10 Digital Transformation Examples from 10 Industries

Modus Create

We have consciously excluded IT companies to demonstrate how digital transformation isn’t exclusive to technology firms. Audi — Reducing Marketing Costs with Unreal Engine Automobile Audi, a subsidiary of Volkswagen AG, had a high dependence on external service providers to create visuals for its products. The results were incredible.