Userpilot

JULY 16, 2021

Are you aware of all the metrics that work for SaaS products in 2021? A simple Google search will lead you to numerous articles listing every possible metric out there. Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

Analytic Tools 90

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 90

Userpilot

FEBRUARY 5, 2024

But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. How you increase trial-to-paid conversion rate determines how good your SaaS model is.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

APRIL 7, 2021

How important are your user engagement metrics? Nobody is using the core feature. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core feature). You need to focus on the right metrics. What Are User Engagement Metrics? Seems pretty great right?

Onboarding KPIs 64

Onboarding KPIs User Testing Customer Experience Customer Feedback 64

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. Table of Contents.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Indicative

MARCH 12, 2021

The big challenge for SaaS companies today isn’t customer acquisition—it’s activation, getting those leads to fully adopt the product and become long-term active users. That means SaaS product and marketing teams need to shift their focus toward product adoption. A Framework for Driving Product Adoption.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Gainsight

JULY 20, 2022

In the world of product development, we call this process user segmentation , and it’s just as useful for product managers trying to understand their audiences as it is for audiences trying to understand TV show awards. . Or, they might be based on the users’ actual behavior in the product. What is user segmentation, exactly?

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C?

B2C 87

B2C Onboarding KPIs Analytic Tools B2B 87

Userpilot

JUNE 27, 2022

In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Developer marketing is a set of strategies and tactics designed to connect, attract, and incentivize developers to adopt your product. Let’s get started! What is developer marketing?

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager. Let’s dig in!

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. How to track customer experience metrics. 15 B2B customer experience best practices that drive business growth.

Customer Experience 90

Customer Experience B2B User Testing Customer Feedback 90

Userpilot

MAY 20, 2024

Are you doing enough to lead your company toward product-led growth ? Given the right product growth tools you can transform your product into a self-growth machine. In this article, we’ll go over 16 tools that each product team may want to have in. Pendo is the best product adoption software for mobile apps.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users.

Feedback Software 86

Feedback Software Research Software Analytic Tools User Testing 86

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Start designing the path by setting a clear goal , like “Increase demo bookings by 2.25% by the end of Q2.” Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Marketing 84

Userpilot

JUNE 30, 2021

The average conversion rate from your SaaS free trial has a big impact on your product’s growth and blindly f ollowing benchmarks is not the best way to focus your efforts. There are four main types of free trials: Opt-in and Opt-out Unlimited free trial and Limited free trial, ranging from 7 to 60 days depending on the product.

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

MAY 26, 2024

Key takeaways The marketing funnel in B2B SaaS guides potential customers from awareness to customer retention , focusing on streamlining the customer journey through various stages, including TOFU, MOFU, and BOFU. Key Takeaways : The marketing funnel in B2B SaaS is essential for guiding potential customers from awareness to retention.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Lenny Rachitsky

MARCH 5, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Q: How do you hit #1 on Product Hunt? Product Hunt is one of the most effective ways to get early users for a product. Below, Leo shares the seven things you need to get right to win on Product Hunt, and five myths.

Startups 117

Startups Feedback Software Onboarding KPIs Technical Review 117

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Reporting Tools 91

Userpilot

MARCH 15, 2022

Is your SaaS business trying to leverage product growth to achieve success? In the SaaS world, product growth (or product-led growth) has become a popular way to drive growth as it allows users to experience the value of your product before they even subscribe to a plan. What is product growth in SaaS?

Onboarding KPIs 86

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 86

Userpilot

NOVEMBER 9, 2021

What’s the difference between a Counter Metric vs North Star Metric? While having a North Star Metric helps your team focus on one big direction for your product, a Counter Metric keeps you in check, making sure you don’t over-optimize just for the sake of one metric, missing key aspects of your SaaS business growth.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Userpilot

NOVEMBER 20, 2022

Did you know that Annualized Contract Value (ACV) is one of the most critical yet underlooked SaaS metrics? SaaS companies try to monitor a lot of metrics. However, it also makes it easy to overlook important metrics while focusing on vanity metrics. Why is annual contract value a key metric in SaaS?

Feedback Software 93

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 93

Userpilot

SEPTEMBER 23, 2022

Customer churn measures the number of customers that have abandoned your product over time. Lack of in-app guidance, ineffective support systems, poor onboarding, and unclear or insufficient value proposition are the leading causes of customer churn. Book a demo to learn how! Not enough value in the product.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

OCTOBER 7, 2020

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. If nobody knows you’ve launched a new feature, you can’t expect anybody to start using it.

Onboarding KPIs 75

Onboarding KPIs Customer Experience Analytic Tools User Testing 75

Userpilot

MARCH 29, 2021

Activation – the elusive pirate metric that’s notoriously hard to measure – also has the biggest impact on SaaS revenue. Finally, I’ll comment on an industry benchmark study on activation rates in B2B and B2C SaaS conducted by my colleague – Aazar Ali Shad. Let’s dive straight in! What is user activation?

Analytic Tools 52

Analytic Tools Customer Experience Data Visualization User Testing 52

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

Product Marketing 89

Product Marketing Marketing Research Software Feedback Software 89

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. At least you’ll have something to aim for, and it will motivate you to take practical steps that drive product growth. more conversion than freemium. adoption rate.

Research Software 92

Research Software Analytic Tools B2B Reporting Tools 92

Intercom, Inc.

FEBRUARY 28, 2019

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. From there, he created HubSpot’s freemium, go-to-market product, before moving into his current role. Short on time?

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Userpilot

SEPTEMBER 20, 2021

It’s called product-led growth. The key is helping users realize the ongoing value of a product as quickly as possible. Product-led growth helps users experience the product for free first and then upgrade to a paid plan. The two pricing models for product-led growth are a free trial or freemium.

Analytic Tools 83

Analytic Tools Research Software Feedback Software Onboarding KPIs 83