article thumbnail

Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Product Management University

If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. appeared first on Proficientz - Product Management Training & Certification for B2B.

Marketing 100
article thumbnail

Demonstrating Solutions vs. Products

Product Management University

If your product demonstrations are fragmented and don’t emphasize strategic value, contact Proficientz to discuss how our framework and demo training can help you differentiate, shorten sales cycles and win more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Digital Customer Education Can Win You More Business

Gainsight

For example, what truly differentiates HubSpot from Klaviyo? Technology companies, in particular, adopted these points of differentiation to gain market share. According to LinkedIn, 75% of B2B buyers use social media to make buying decisions. How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Very little.

article thumbnail

3 Prioritization Techniques All Product Managers Should Know

The Product Coalition

You might also be interested in: How I Created A B2B Customer Lead Prioritization Model 2. These are the things that will differentiate you from your competition. Check out our certifications here. Performance features: Customers respond well to high investments in performance features. Are you interested in Product Management?

article thumbnail

Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. What’s your differentiator? We did not have these certifications when we started, because Workplace was a product for Facebook itself.

article thumbnail

Proficientz Announces 2018 Product Management University Training Curriculum

Product Management University

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing. About Proficientz.

article thumbnail

9 Great Podcasts for Product Managers

BrainStation Product Management

In fact, interviewees come from all sorts of industries and their discussions – which rarely clock in above the half-hour mark – cover everything including arts, science, user experience, strategy, career tips, design, differentiation, and metrics. . Find out more about BrainStation’s Product Management Certification Courses.