Remove B2B Remove CTO Remove Positioning Remove Product Management
article thumbnail

User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Then the department heads have managers and staff reporting to them (user personas).

B2B 130
article thumbnail

Sunsetting a Product: What You Need to Know For Your B2B

Userpilot

This is where you work with your CTO and development team to understand the risks and advantages of making such a move. Don’t just do it because things could “look” better, do it because it brings a real benefit to the customer’s journey with your product. Work with your internal teams (and work closely with product marketing !)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When You Lead Daily Standups, What Are Your Best Techniques?

The Product Coalition

How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully. As Head of Product, I cover both B2C and B2B technologies.

article thumbnail

Conducting User Research in Product Management

The Product Guy

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

article thumbnail

8 Keys to Getting Started

Product Management Lessons from the Trenches

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations.

article thumbnail

Business Development vs. Product Management

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

article thumbnail

Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.