Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Product Management Playbook.

B2B 130

B2B Product Management Product Manager Magazine 130

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. In both cases, there should be a proper high-level product vision and a product roadmap.

Feedback Software 129

Feedback Software Analytic Tools Onboarding KPIs B2B 129

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning 130

Positioning Product Research Construction Demo 130

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130

Magazine B2B Product Research Product Management 130

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? The 90s version of B2B product management and product marketing is highly product centric. It’s inside-out product management at its finest! Related Articles.

B2B 165

B2B Marketing Product Management Product Manager 165

Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. Then, there’s all the in-betweens.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. When product management, product marketing, sales and customer success teams are problem-focused, they all see the customer through a different lens. One View of the Customer. Measurable Customer Value.

Framework 246

Framework Customer Experience Product Marketing Product Management 246

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Then the department heads have managers and staff reporting to them (user personas).

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. What is a Product Led Growth Model In B2B? Everything Changes for Product Marketing.

B2B 130

B2B Customer Experience Product Marketing Definition 130

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Product Manager Job Description.

B2B 113

B2B Customer Experience Product Management Product Manager 113

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. You’re driving growth by communicating more relevant and more targeted value propositions while maximizing your economies of scale at the product level.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

DECEMBER 20, 2018

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. Blog: High-Octane Product Management. Who’s Minding Your Product Portfolio…Beside Your Customers?

Magazine 100

Magazine B2B Product Management Product Manager 100

Product Management University

JANUARY 3, 2023

Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers. Frequently Asked Questions About B2B Sales Demos.

Demo 130

Demo B2B User Friction Customer Experience 130

Product Management University

APRIL 30, 2019

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider. Blog: High-Octane Product Management. Product Management Playbook.

Magazine 113

Magazine B2B Product Management Product Manager 113

ProductPlan

APRIL 25, 2024

The product management function in higher education is in a unique spot in its industry. At first glance, higher education may not seem like an industry that needs a product team filled with product managers. However, universities and colleges are the perfect places to employ product management principles.

Education 96

Education Research Software Analytic Tools Feedback Software 96

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. Product management leadership comes in two flavors. As an individual contributor, i.e., product manager.

Leadership 147

Leadership Finance Product Management Product Manager 147

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). After hearing this, my gut reaction was OMG, the product gods are alive and well!

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Research Software 84

Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Has no interest in becoming a “product expert.” There are plenty of product experts in product management. Product Marketing 2.0. It’s a needle in a haystack.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Do you spend too much time thinking about past victories instead of focusing on future success as a product manager ? Current customers have no shortage of internal advocates: Customer success.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

JUNE 21, 2021

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Here’s the thing about product management though.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Gainsight

MAY 31, 2023

TrustRadius’s platform provides detailed and in-depth reviews for B2B software from verified users. PX won in four different categories, including Customer Experience Management, Product Management, Product Analytics, and Digital Adoption. Gainsight PX earned TrustRadius’ most coveted Top Rated Award.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

The Product Coalition

JANUARY 9, 2023

Based on Zippia , (using a database of 30 million product managers (PM) within the US) 26% of all product managers work in a Fortune 500 (F500) company. Or to illustrate further — wouldn’t getting to work on self-driving vehicles be cooler than your typical B2B SaaS platform? According to Yahoo! ,

Artificial Inteligence 115

Artificial Inteligence Telecommunications Automotive Product Management 115

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

The Product Coalition

APRIL 3, 2023

Photo by Brett Jordan on Unsplash Product Management is a very complicated role. But, it is impossible to excel as a Product Manager from the very beginning. But I’d get a lot of queries for the mobile UX from our front-end team, where a button would be placed, how will the positioning look like & such.

Research Software 115

Research Software Reporting Tools Product Research User Testing 115

Product Management University

DECEMBER 7, 2022

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. User Personas, Buyer Personas, and The Missing Link In B2B.

Seminar 130

Seminar B2B Demo Product Marketing 130

Product Management University

FEBRUARY 15, 2023

Aspirational selling is a more tantalizing flavor that separates you from the pack and makes your products the clear choice. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. The difference from customer to customer is not so much about HOW they want to manage documents.

Product Research 130

Product Research Document Demo B2B 130

Product Management University

NOVEMBER 6, 2018

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Let’s start with the ultimate goal of a product manager. Step back for a minute and consider the expectations heaped on most product management organizations.

Product Management 124

Product Management Product Manager Certifications Customer Experience 124

Product Management University

APRIL 15, 2020

The B2B Product Manager April 2020. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. Blog: High-Octane Product Management. Is It Easier to Position Products You Haven’t Built Yet?

B2B 26

B2B Magazine Product Management Product Manager 26