The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement.

Powerful Product Positioning: Follow These Three Rules

Proficientz – Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Your products have no relevance until you can tell buyers why they need them — in their language! Ultimately, products are nothing more than proof points.

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

New Study: 2018 State of Embedded Analytics Report

To survive and thrive, intelligence needs to be pervasively integrated into the entire customer journey, operations, products, and. product management, product development, software engineering, IT, and executives from both commercial. Product Improve Your.

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. All six of the examples he uses are women in product management. Irina Farooq, VP of Product at Kinetica. Being women in product.

Positioning, messaging, and ownership

Under10 Playbook

Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the features of the product and its positioning in the marketplace. Another product manager needs a brochure in two weeks.

Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions.

Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. In addition, I have been doing product management for years and I wrote a book on it.

Product Management Transparency

The Product Bistro

Transparency – (noun), an image, text, or positive transparent photograph printed on transparent plastic or glass, able to be viewed using a projector. product management essentialsIf you are as old as I am, you remember printing your powerpoint slides to transparency film to be used on an overhead projector during presentations. It was a dark time. However, […].

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

Positioning (and naming) in tiers

Under10 Playbook

I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. Product [Paperwhite].

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Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Product Management Product Marketing Product Strategy

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. OK, well, besides transitioning to Agile for product management. IT Solutions = Products. These are products. Positioning.

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Product.

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

In this session, we’ll look beyond revenue as the primary metric in product analytics. How to have a great product despite being under-monetized. This special event will show you how to embrace unconventional metrics to your product's benefit.

Are you cut out for Product Management?

BrainMates

We know Product Management is a tough gig. So many articles have been written about this multifaceted, multidimensional role encouraging us to continue to fight the good Product fight. But what about quitting Product Management? Product Management

B2B Product Manager Magazine December 2018

Proficientz – Product Management University

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. Blog: High-Octane Product Management. Product Management Playbook.

B2B Product Manager Magazine November 2018

Proficientz – Product Management University

The B2B Product Manager Magazine November 2018 is now available. As Proficientz begins year 18, our customer success framework for managing, marketing and selling solutions is still the only one of its kind. Blog: High-Octane Product Management.

The Shortest Product Manager Job Ever!

The Accidental Product Manager

The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job? The New Product Manager Job.

Why “Build or Buy?” Is the Wrong Question for Analytics

At the same time, product managers are responding to. products, according to Logi’s 2017 State of Embedded. a trusted partner without the limitations that most out-of- the-box products have. development of components, project management. software products.

The Simple Guide to Product Management

bpma ProductHub

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. For new and aspiring product managers, that can be a challenge.

Product Management Job Titles and Hierarchy

Mind the Product

Since it’s still a relatively new role, there’s a lot of confusion around product management job titles, seniority, and hierarchy. Associate Product Manager. This is an entry-level position, for someone who is brand new to the role. Junior Product Manager.

Where Does Product Management Fit?

Product Management Unpacked

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult. And while more and more organizations have separated their VP of Marketing and VP of Product Management roles, I am not sure that benefits the company.

Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview

280 Group

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? Austin has a ton of startups and after I graduated from MBA school, I got at a position at a startup in Marketing. Women in Product Management

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Contributed by John Mansour.

Story: Career Advice and Growing in Product Management

bpma ProductHub

The founders of the Boston Women in Product share their story of how they started in product management, some of the challenges they faced and how mentors helped them navigate through these experiences. Cait Porte , Vice President of Product Management, Zmags.

Demystifying Product Management

The Product Coalition

If there is one blanket statement that can apply across the entire field of product management?—?it it is that the PM role and its expectation differs at every company, for every product, and for every team. In my five years in product management, I think I’ve come up with one.

Time in a Product Management Role

The Product Bistro

Recently, I was asked a relatively benign question: “How long should I stay in a Product Management role?” While the person asking it was relatively new in a position and another, more attractive offer is in the works, it caused me to pause and reflect. product management essentialsNot to make light of the young lady’s concern that […].

A product manager walks into a bar…

Inside Intercom

Interestingly, as I’ve progressed through this journey, it has struck me that the things that make improv so successful are also traits that can make product managers successful. Of course, improv has all sorts of positive side effects. Product management.

Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? was as a project manager for a small Fintech company where I was employee number 15. And each organization does Product Management differently.

How does David Fradin deal with cross-functional politics in a product management role?

Spice Catalyst

As I teach in my upcoming LinkedIn Learning course on how to facilitate product teams, one learns how to deal with cross functional politics by understanding the wants/needs of each party and then mediating the differences.

How to Get More Product Management From Your Product Managers

Proficientz – Product Management University

The same philosophy applies to the product management function. Here are three steps to help you get more product management from your product managers. Product revenue, customer references and a fat sales pipeline make for a fun business.

Selection Criteria for Product Management Tools

The Secret PM Handbook

As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. Tools for building the solution and managing that process are a dime a dozen. Product Management Tools product management framework tools

Good Behavioral Product Manager, Bad Behavioral Product Manager

Mind the Product

A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. A Good Behavioral Product Manager Applies Basic Human Behavior Principles to Product Principles. They assume the user prioritizes their product as much as they do. The product must work hand-in-hand with the copy.

Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Why is Mindfulness Beneficial for Product People? Mindfulness provides a number of well-known benefits, such as, improved creativity, productivity, and wellbeing, and it has become popular at companies like Apple, Google, and Nike. But in reality, it reduces our productivity.

Executive Director’s Perspective on how to become a product manager

Product Management Unpacked

I have worked in 14 startups, founded four, and have held executive positions for better than two-thirds of my career. I have served as a CEO several times and have been involved or responsible for the launch of more than 100 products. So why aren’t there more product managers?

Is Contract Product Management as Scary as it Sounds?

Mind the Product

There aren’t many fixed-term contract roles for product managers in the UK. The Wellcome Trust – a charitable foundation with 500 staff and a website team of 35 – has had a product management structure for two years and employs five full-time product managers. Last year it decided to hire a product manager on a fixed-term contract to lead the development of a new product. Fears of Contract Product Management.

How do I get into Product Management?

bpma ProductHub

The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page. Justin asked: “Is an MBA a pre-requisite for Product Management?”

Product Management Priorities When Top Line Growth Hits a Wall

Proficientz – Product Management University

What should product management’s priorities be when your company’s growth hits the wall? Here are five key initiatives that product management should lead the charge on to generate more short-term revenue and drive more long-term growth.

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