Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. What primary benefit do you receive from {Your Product Name}?

Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

Mind the Product

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. In this episode, sponsored by Amplitude , listen to learn about: * What positioning is. *

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Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product. The traditional approach is to develop a positioning statement.

What is Digital Product Management?

280 Group

Indeed: What is Digital Product Management? Opinions vary, so let us take this space to assert our position, based on training and working with more than 75,000 customers in 120 countries, over 20+ years. Today’s Mainstream Product Manager. Product Conception.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. Watch the Video Product positioning is one of those topics that Tom finds to be highly misunderstood in the marketplace. Product Management Videos

Powerful Product Positioning: Follow These Three Rules


Powerful product positioning usually boils down to the best story, which is not always the best product. Your products have no relevance until you can tell buyers why they need them — in their language! Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. Convince your buyers that you know them as well as they know themselves and your products will be an easy sell.

Sales, Positioning and the Nobody Zone


” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away.

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement.

Product Positioning Tip 5 of 7: Include Emotion


Take a minute and go read a few of your product web pages or a piece of product literature. The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Interesting, emotional and credible positioning is a delicate balance. Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity.

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

In this session, we’ll look beyond revenue as the primary metric in product analytics. What other metrics are applicable as your north-star, and how do you establish reliable data sources? By taking an experimental approach to your KPIs, you’ll establish more useful analytics that reduce churn in the long term.

Product Positioning: Overcoming Seven Obstacles to a Great Value Story


Here’s an example of product positioning at its finest. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts. Here’s one of the biggest problems in B2B, especially with technical products. 1. “It’s Impossible to Differentiate Every Product.”.

How Product Management & Product Marketing Lead From a Position of Strength


That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? Ideas for new products would go through a simple 15-minute screening to determine their market value relative to everything else.

B2B Product Manager Magazine August 2020


The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. There’s one key strategic part of product management that got lost in the agile shuffle. Enjoy the B2B Product Manager August 2020 issue. Blog: High-Octane Product Management. Your Products Have a Gazillion Cool Features!

Product Management Jobs: Quick Starter Guide

280 Group

The Coronavirus pandemic has left many in the product management community without a job as their companies reacted to the drastic market impact. 10 Tips to a Rockin’ LinkedIn Product Management Profile. 10 Revealing Interview Questions from Product Management Executives.

Product Positioning Tip 7 of 7: Making Product Deficiencies No So Deficient


But in the end, those deficiencies weren’t enough to sway your decision because all the positives together far outweighed a few things that weren’t ideal. That’s the beauty of positioning solutions. Every product doesn’t have to be the best at what it does. That’s the beauty of positioning solutions. If the solution is three products, the value of each product individually isn’t nearly as important as the value of all three products together.

Destination Product Management

Product Management Unpacked

Product managers are in high demand across the globe. With a Master’s in Product Management degree, you’re poised to take on the top positions in emerging global tech hubs of your choosing. Discover your own product adventure. Product Management Career product management career destinations

B2B Product Manager June 2020


The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. Blog: High-Octane Product Management. Product Management Playbook.

B2B 100

Product Management Transparency

The Product Bistro

Transparency – (noun), an image, text, or positive transparent photograph printed on transparent plastic or glass, able to be viewed using a projector. product management essentialsIf you are as old as I am, you remember printing your powerpoint slides to transparency film to be used on an overhead projector during presentations. It was a dark time. However, […].

Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity


Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers. Instead of doing it for a product, create the story around a mission critical customer workflow (requires multiple products/services) and you have a solution with strategic customer value.

B2B Product Manager Magazine July 2020


The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos. Enjoy the B2B Product Manager July 2020 issue.

Is It Easier to Position Products You Haven’t Built Yet?


I noticed a strange trend early in my product management career. People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had. Our company was in the very early stages of rebuilding our entire product line from the ground up on a new technology platform. Blog Positioning & Sales Enablement

Product Manager Interview Questions — You Asked, We Answered

280 Group

Last month, we presented the co-hosted AIPMM webinar, Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!). You can view the accompanying blog post to download the Product Manager Interview: How to Get Hired Planner and Workbook. Product Launches.

Trailblazing Women in Product Management: Denise Hemke, VP, Analytics Product Management and Strategy at Workday

280 Group

In honor of International Women’s Day, 280 Group is hosting a panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? What do you find most interesting about product management?

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. All of the skills in this book can be applied to both positions, but it is important to understand how we view them, as some skills will be more important depending on how the roles are defined. Product Marketing.

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses. See: Product Management and Product Marketing Training? The post Importance of Product Positioning appeared first on Spice Catalyst.

The Art of Positive Confrontation

The Product Coalition

“ -That’s the feeling a positive facilitator has… Continue reading on ». leadership software-engineering scrum project-management product-management“Looks like this isn’t working. This sort of thing happens. I need to try something else.“

How to Spot a Partial Product Manager

Mind the Product

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. It can happen really easily, because great product management encompasses a great deal and is constantly evolving. I’ve categorized some common types of partial product managers to make it easier to identify and fix gaps.

Product Positioning Tip 2 of 7: Creating Headlines That Hook


But coming up with simple attention-grabbing phrases that engage prospective customers might be one of the toughest parts of product marketing, especially for technical products. Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 2 of 7: Creating Headlines That Hook appeared first on Proficientz. Product Management Playbook

A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. 2019: "How do I hire a Chief Product Officer? What is Product Management? 2019: "I'm going to get my MBA so I can be a product manager." 2019: "Product reports to the CPO."

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. His keynote, “Behind Every Great Product,” highlights professionals involved in some of the most iconic technology products of our time, including Netflix, iTunes and Word for Mac. All six of the examples he uses are women in product management. The skills that make women succeed in product management: Emotional Intelligence.

Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. In addition, I have been doing product management for years and I wrote a book on it.

Product Manager vs. Project Manager: Tackling the Differences

280 Group

One of the questions I frequently get asked when training our Optimal Product Management and Product Marketing Training (OPM) course is, “What’s the difference between a Product Manager and a Project Manager?” What is a Product Manager?

Key Differences Between the Role of a Product Manager in Startups vs. Large Enterprises

Product Management Unpacked

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company.

Working Remotely as a Product Manager: It’s about trust.

Product Management Unpacked

The job of a product manager has many elements, but at its core is a responsibility to build relationships, especially with development, engineering, sales and sales leadership, as well as executive management. You can be a product manager and work remotely.

Trailblazing Women in Product Management: Lizza Diaz, Senior Director of Product Management at Robert Half

280 Group

In honor of International Women’s Day, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? I started my career as an Internal Auditor and progressively evolved into managing several different accounting operations. Although a stretch from the technology perspective, it was a great opportunity to transition into product management.

Product Management Job Titles and Hierarchy

Mind the Product

Since it’s still a relatively new role, there’s a lot of confusion around product management job titles, seniority, and hierarchy. Associate Product Manager. This is an entry-level position, for someone who is brand new to the role. Junior Product Manager.

Product Management in AsiaPac

Mind the Product

Since #mtpcon Singapore 2019 Mind the Product has been on a mission to support the continuing growth of the AsiaPac tech community. Throughout this week our content will be shining a light on product communities in the region, highlighting new voices, sharing untold product stories and learnings. Let’s start by examining the product scene in AsiaPac, its ongoing challenges, and the emerging trends. Product Management Expertise.

Tools to Help Product Managers Think Strategically and Commercially

Mind the Product

Kevin Trilli joined Onfido as our chief product officer last year and brought with him some great experience, tools, and techniques. The second post, published tomorrow, covers State of Product, which Kevin also brought with him. Positioning Document.

B2B Product Manager Magazine November 2018


The B2B Product Manager Magazine November 2018 is now available. As Proficientz begins year 18, our customer success framework for managing, marketing and selling solutions is still the only one of its kind. Blog: High-Octane Product Management.