The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

Positioning, messaging, and ownership

Under10 Playbook

Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the features of the product and its positioning in the marketplace. Another product manager needs a brochure in two weeks.

Good Behavioral Product Manager, Bad Behavioral Product Manager

Mind the Product

A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. A Good Behavioral Product Manager Applies Basic Human Behavior Principles to Product Principles. They assume the user prioritizes their product as much as they do. The product must work hand-in-hand with the copy.

Product Management University Training: Everything You Need. Nothing You Don’t.

create your strategic portfolio roadmap, your prioritized product roadmaps, your prioritized. product enhancement lists, your prioritized sales enablement plans, your product marketing. success the center of product design, development, marketing, sales, customer onboarding.

10 Great Questions Product Managers Should ask Customers

Mind the Product

Customers are usually quite willing to provide you with their feedback, especially if they’ve had a particularly positive or negative experience. When engaging with potential, current and past customers, here are 10 questions you may want to ask, in order to help to direct the way you’re doing business and product planning. If they have expressed that they would not order your product again, you need to find out why.

Three Superpowers of a Product Manager

Mind the Product

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. This is particularly important in large-scale organisations or when you build a customer-facing product.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Product Management Product Marketing Product Strategy

Mental Models for Product Managers

Mind the Product

As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize. As a product manager looking for ways to be more effective, having more mental models is a great start. They are about products.

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

In this session, we’ll look beyond revenue as the primary metric in product analytics. How to have a great product despite being under-monetized. This special event will show you how to embrace unconventional metrics to your product's benefit.

Smart Home Truths for Product Managers

Mind the Product

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. It’s the product strategy of companies like Amazon that will chart the final leg of the smart home industry’s journey: the one that will see smart gadgets getting into the mainstream and working seamlessly in our homes.

System Thinking for Product Managers by Johanna Kollmann

Mind the Product

In one of the keynotes of this year’s MTP Engage Hamburg, Johanna Kollmann reviews established system thinking concepts and applies them to the world of today’s product management. And luckily product managers don’t need to start from scratch!

A Product Manager’s Guide to Strong Team Communication

Mind the Product

Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation. Product management in this context can feel like chaos, the type of which can either be controlled or skidding along thin ice.

9 tips from TED speakers on successful product management

Mind the Product

Being a product manager is not easy. After all, a product or a complete product line is under your full responsibility – from launch through to sales, and every milestone in its lifecycle included. Know Your Product by Heart.

Negotiation in Product Management: the Pursuit of Compromise

Mind the Product

Recently I picked it up again and started to think about how the lessons of the book applied to product management. Fundamentally, product management is a compromise pursuit. By taking a product rather than custom approach, we recognise that we have a finite resource and are trying to produce the most acceptable compromise out of our stakeholder interest and prioritise these. Focus on Interests, not Positions.

From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

Observations of a B2C startup product manager working in enterprise. This means a change in approach for product managers operating in startup and corporate environments. Here are two of my most notable product take-aways and one piece of advice for survival. As a product manager your raison d’être is these users and providing them the greatest value with the least effort. In many cases the product goal is the company goal.

The Simple Guide to Product Management

bpma ProductHub

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. For new and aspiring product managers, that can be a challenge.

Training to be a Better Product Manager

Mind the Product

I remember very clearly meeting a Product Manager named Jim Lindstrom on my first day and asked to shadow him. I knew by the end of the first week that product management was the job I’d been looking for since graduating from college.

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Contributed by John Mansour.

Finding Flow in Your Product Management Career

Mind the Product

A few years ago, I wrote a couple of blog posts about working as a consultant in product management. At that time in London – we’re talking 2011/2012 – it was, dare I say, a bold step to leave a full-time, good product position to go freelance.

Story: Career Advice and Growing in Product Management

bpma ProductHub

The founders of the Boston Women in Product share their story of how they started in product management, some of the challenges they faced and how mentors helped them navigate through these experiences. Cait Porte , Vice President of Product Management, Zmags.

Why Product Managers Should be Generalists

Mind the Product

This is often where product managers come in: the “jack of all trades” who knows a little about a lot and can help those with deep knowledge to drive the best value from their insight. In Defence of Product Managers as Generalists. The role of a product manager is fundamentally a generalist one. Martin Eriksson defines the key aspects of the product manager role as the overlap between tech, UX, and business.

A day in the Life of Jamie Parkins, Senior Product Manager at JustGiving

Mind the Product

Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice. He has been the product manager for this B2B audience. Day-to-day life as a Product Manager.

Product Managers Tackle The Santa Problem

The Accidental Product Manager

Their product managers are going to have to get creative if they are going to save Christmas…. How Product Managers Saved Christmas. Any product manager who can successfully see into the future like this has something that they can put on their product manager resume.

Five Steps to Solutions-Driven Product Management

High Octane Product Management

Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales. Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal.

What makes effective decision making so challenging for product managers?

Mind the Product

How can a product manager make effective decisions about the direction of their product? Why should product managers be under any more pressure to make sound decisions than finance managers or sales and marketing teams?

Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Why is Mindfulness Beneficial for Product People? Mindfulness provides a number of well-known benefits, such as, improved creativity, productivity, and wellbeing, and it has become popular at companies like Apple, Google, and Nike. But in reality, it reduces our productivity.

How does David Fradin deal with cross-functional politics in a product management role?

Spice Catalyst

As I teach in my upcoming LinkedIn Learning course on how to facilitate product teams, one learns how to deal with cross functional politics by understanding the wants/needs of each party and then mediating the differences.

Product Management Synapses

Tyner Blain

You know you’re a product manager when this image causes more than a chuckle. A few random thoughts inspired by this Rorschach test of product management concepts from sunk cost fallacy to intentionality.

My team are my product: How to develop a high-performing team of product managers (or anyone else)

Mind the Product

In my role as Head of Product at Comic Relief I currently have one overarching goal: to embed Product as a way of working. This is in order for Product to provide value to the organisation and it is underpinned by developing a high-performing team. My team are my product.

Are You a Naughty Or Nice Product Manager?

Mind the Product

It’s that time of year again – No, I don’t mean financial planning or strategy reviews – I mean it’s a chance to reflect on what we’ve achieved, how we’ve achieved it, and think about whether we’re being the best product person we can be. Tips on how to be a Nice Product Manager.

7 Customer Feedback Nightmares Every Product Manager Should Avoid


While it’s a poignant quote, it doesn’t mean unhappy customers are your goal (there’s only so much positive spin Silicon Valley can put on failure). With that in mind, here are 7 of the most common customer feedback nightmares Product Managers face and a.

How do I get into Product Management?

bpma ProductHub

The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page. Justin asked: “Is an MBA a pre-requisite for Product Management?”

7 Ways Product Managers Can Counter Experience Bias


No one comes to a product management job as a blank slate. Even if it’s an entry-level position, you must have done something beforehand to merit a company handing the fate of a feature or product over to you. Product Management

Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management

High Octane Product Management

The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. And lastly, the definition of successful product management. In This Issue: Blog: High-Octane Product Management. Measuring Product Success. Using Product Demo Themes to Improve Your Sales Win Rate.

Offshore Development: Pluses and Minuses for Product Managers

Mind the Product

As a product manager who has managed offshore development teams, I’ve learned that it’s not easy, and that having engineering teams on the other side of the world is not always congruent with delivering great products. What are the Positives? One of the biggest challenges of offshore development is of course is the time difference, but this can also be a positive factor.

Product Management for Dummies

Product Bookshelf

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure.

Books 75

From Engineering To Product Management: The Two-Step Career Move

bpma ProductHub

The transition from engineering to product management is one of the most difficult. Of all roles that touch the product, engineers are the furthest removed from the market and the customers. The textbook product manager is a problem-finder by default.

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

When should a start-up hire its first product manager? These are common discussions, with many views, and no right answers – it depends on the founding team, current funding situation, industry focus, and product offering. Skills Beyond Product Management.

The Universal Product Management Framework: 3 Questions and an Org Chart

High Octane Product Management

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Product Portfolio Management and the Rise of the Market Owner Role.