The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions.

Positioning, messaging, and ownership

Under10 Playbook

Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the features of the product and its positioning in the marketplace. Another product manager needs a brochure in two weeks.

Why “Build or Buy?” Is the Wrong Question for Analytics

At the same time, product managers are responding to. products, according to Logi’s 2017 State of Embedded. a trusted partner without the limitations that most out-of- the-box products have. development of components, project management. software products.

Product Management Job Titles and Hierarchy

Mind the Product

Since it’s still a relatively new role, there’s a lot of confusion around product management job titles, seniority, and hierarchy. Associate Product Manager. This is an entry-level position, for someone who is brand new to the role. Junior Product Manager.

Tools to Help Product Managers Think Strategically and Commercially

Mind the Product

Kevin Trilli joined Onfido as our chief product officer last year and brought with him some great experience, tools, and techniques. The second post, published tomorrow, covers State of Product, which Kevin also brought with him. Positioning Document.

Good Behavioral Product Manager, Bad Behavioral Product Manager

Mind the Product

A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. A Good Behavioral Product Manager Applies Basic Human Behavior Principles to Product Principles. They assume the user prioritizes their product as much as they do. The product must work hand-in-hand with the copy.

The Simple Guide to Product Management

bpma ProductHub

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. For new and aspiring product managers, that can be a challenge.

Drive Quality and Velocity with Feature Flags

and Velocity with Feature Flags As product development teams move to continuous delivery, managing. features and products. product development, where they experiment on every new feature. released to production. revised features and products. Drive Quality.

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Contributed by John Mansour.

Story: Career Advice and Growing in Product Management

bpma ProductHub

The founders of the Boston Women in Product share their story of how they started in product management, some of the challenges they faced and how mentors helped them navigate through these experiences. Cait Porte , Vice President of Product Management, Zmags.

How does David Fradin deal with cross-functional politics in a product management role?

Spice Catalyst

As I teach in my upcoming LinkedIn Learning course on how to facilitate product teams, one learns how to deal with cross functional politics by understanding the wants/needs of each party and then mediating the differences.

Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Why is Mindfulness Beneficial for Product People? Mindfulness provides a number of well-known benefits, such as, improved creativity, productivity, and wellbeing, and it has become popular at companies like Apple, Google, and Nike. But in reality, it reduces our productivity.

Selection Criteria for Product Management Tools

PM Hardcore

As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. Tools for building the solution and managing that process are a dime a dozen. Product Management Tools product management framework tools

New Study: 2018 State of Embedded Analytics Report

To survive and thrive, intelligence needs to be pervasively integrated into the entire customer journey, operations, products, and. product management, product development, software engineering, IT, and executives from both commercial. Product Improve Your.

Product Management is Culture Management

Mind the Product

Or “ How to Manage Software Development in Teams who Think Nothing Like you “ Product management has two diversity problems. Cultural homogeneity in product teams is dead, welcome cultural diversity. Product managers should be a cultural “glue” for the teams.

How do I get into Product Management?

bpma ProductHub

The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page. Justin asked: “Is an MBA a pre-requisite for Product Management?”

Why Product Managers Should Learn to Code

Mind the Product

Building products is amazing. To craft a product from scratch brings a range of feelings; from joy and pleasure to frustration and despair. I’ve been a startup founder – when I completely tanked my first foray building product.

Five Steps to Solutions-Driven Product Management

Proficientz – Product Management University

Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales. Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal.

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

In this session, we’ll look beyond revenue as the primary metric in product analytics. How to have a great product despite being under-monetized. This special event will show you how to embrace unconventional metrics to your product's benefit.

Product Management Synapses

Tyner Blain

You know you’re a product manager when this image causes more than a chuckle. A few random thoughts inspired by this Rorschach test of product management concepts from sunk cost fallacy to intentionality.

Product Management for Dummies

Product Bookshelf

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure.

7 Customer Feedback Nightmares Every Product Manager Should Avoid

UserVoice

While it’s a poignant quote, it doesn’t mean unhappy customers are your goal (there’s only so much positive spin Silicon Valley can put on failure). With that in mind, here are 7 of the most common customer feedback nightmares Product Managers face and a.

10 Great Questions Product Managers Should ask Customers

Mind the Product

Customers are usually quite willing to provide you with their feedback, especially if they’ve had a particularly positive or negative experience. When engaging with potential, current and past customers, here are 10 questions you may want to ask, in order to help to direct the way you’re doing business and product planning. If they have expressed that they would not order your product again, you need to find out why.

Mental Models for Product Managers

Mind the Product

As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize. As a product manager looking for ways to be more effective, having more mental models is a great start. They are about products.

Three Superpowers of a Product Manager

Mind the Product

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. This is particularly important in large-scale organisations or when you build a customer-facing product.

From Engineering To Product Management: The Two-Step Career Move

bpma ProductHub

The transition from engineering to product management is one of the most difficult. Of all roles that touch the product, engineers are the furthest removed from the market and the customers. The textbook product manager is a problem-finder by default.

7 Ways Product Managers Can Counter Experience Bias

UserVoice

No one comes to a product management job as a blank slate. Even if it’s an entry-level position, you must have done something beforehand to merit a company handing the fate of a feature or product over to you. Product Management

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The post Dear Strategy: 049 Positioning Yourself in a Red Ocean appeared first on Dear Strategy Podcast.

Product Management Memory Lane with Alyssa Dver

bpma ProductHub

While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Product Management was still figuring out if it’s a necessary discipline in software companies.

A Product Manager’s Guide to Strong Team Communication

Mind the Product

Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation. Product management in this context can feel like chaos, the type of which can either be controlled or skidding along thin ice.

Product Manager Interview Questions

Product Bookshelf

PM Interview Questions: Over 160 Problems and Solutions for Product Management Interview Questions by Lewis Lin. The product management interview is hard. This requires you to be quick on your feet with estimation, product design, metrics, strategy, technical questions.

Product to Product: Melissa Perri on how to think like a product manager

Roadmunk

It’s episode two of Product to Product ‘s second season , a podcast for / by product people! Listen to the episode below: This season we continue to explore the human side of product. Latif: I wanted to start by asking you about Product Institute.

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Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. Let’s look at some of the factors you need to consider when planning for enterprise software products rather than consumer products.

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Smart Home Truths for Product Managers

Mind the Product

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. It’s the product strategy of companies like Amazon that will chart the final leg of the smart home industry’s journey: the one that will see smart gadgets getting into the mainstream and working seamlessly in our homes.

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Product Portfolio Management and the Rise of the Market Owner Role.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.

System Thinking for Product Managers by Johanna Kollmann

Mind the Product

In one of the keynotes of this year’s MTP Engage Hamburg, Johanna Kollmann reviews established system thinking concepts and applies them to the world of today’s product management. And luckily product managers don’t need to start from scratch!

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Product Strategy