Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned.

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Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Proficientz – Product Management University

You’re inquire about a product or service. Result : Your audience walks away with this perception: knowledgeable people, great products, great company! Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Why “Build or Buy?” Is the Wrong Question for Analytics

At the same time, product managers are responding to. products, according to Logi’s 2017 State of Embedded. a trusted partner without the limitations that most out-of- the-box products have. development of components, project management. software products.

Powerful Product Positioning: Follow These Three Rules

Proficientz – Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Your products have no relevance until you can tell buyers why they need them — in their language! Ultimately, products are nothing more than proof points.

Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Proficientz – Product Management University

Here’s an example of product positioning at its finest. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. 1. “It’s Impossible to Differentiate Every Product.”.

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

Product Positioning Tip 7 of 7: Making Product Deficiencies No So Deficient

Proficientz – Product Management University

But in the end, those deficiencies weren’t enough to sway your decision because all the positives together far outweighed a few things that weren’t ideal. That’s the beauty of positioning solutions. Every product doesn’t have to be the best at what it does.

Sales, Positioning and the Nobody Zone

Proficientz – Product Management University

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Product Marketing.

Destination Product Management

Product Management Unpacked

Product managers are in high demand across the globe. With a Master’s in Product Management degree, you’re poised to take on the top positions in emerging global tech hubs of your choosing. Discover your own product adventure.

How Product Management & Product Marketing Lead From a Position of Strength

Proficientz – Product Management University

That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? Ideas for new products would go through a simple 15-minute screening to determine their market value relative to everything else.

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

In this session, we’ll look beyond revenue as the primary metric in product analytics. What other metrics are applicable as your north-star, and how do you establish reliable data sources? By taking an experimental approach to your KPIs, you’ll establish more useful analytics that reduce churn in the long term.

Product Positioning Tip 2 of 7: Creating Headlines That Hook

Proficientz – Product Management University

But coming up with simple attention-grabbing phrases that engage prospective customers might be one of the toughest parts of product marketing, especially for technical products. Sign up for The Art & Science of Positioning Solutions. Product Management Playbook

How to Spot a Partial Product Manager

Mind the Product

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. What to do When you Spot a Partial Product Manager.

Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity

Proficientz – Product Management University

Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers. Instead of doing it for a product, create the story around a mission critical customer workflow (requires multiple products/services) and you have a solution with strategic customer value.

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. All six of the examples he uses are women in product management. Irina Farooq, VP of Product at Kinetica. Being women in product.

How do you Become a Product Manager?

Mind the Product

I’ve been building digital products for nearly a decade now. A few weeks ago, a friend messaged me for advice on becoming a product manager. Truth be told, I’ve never done a product-specific one. How can I Meet Product People and Learn From Them?

Trailblazing Women in Product Management: Denise Hemke, VP, Analytics Product Management and Strategy at Workday

280 Group

In honor of International Women’s Day, 280 Group is hosting a panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? What do you find most interesting about product management?

Product Management Transparency

The Product Bistro

Transparency – (noun), an image, text, or positive transparent photograph printed on transparent plastic or glass, able to be viewed using a projector. product management essentialsIf you are as old as I am, you remember printing your powerpoint slides to transparency film to be used on an overhead projector during presentations. It was a dark time. However, […].

Product Manager vs. Project Manager: Tackling the Differences

280 Group

One of the questions I frequently get asked when training our Optimal Product Management and Product Marketing Training (OPM) course is, “What’s the difference between a Product Manager and a Project Manager?” What is a Product Manager?

Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation

Proficientz – Product Management University

Your products do some great things that competitors can’t touch. You want that differentiation to play a starring role in your product positioning. Sign up for The Art & Science of Positioning Solutions. Product Management Playbook

Stuck in the Middle With Product Managers

Mind the Product

Martin Eriksson made famous the diagram below, showing how product managers are at the cross-section of business, tech, and UX (by the way, I’m not implying any of these groups are clowns or jokers). We product managers are normally the people who get the heat when things go wrong.

Good Product Management is the key to Organisational Happiness

Mind the Product

One of the reasons I’m so passionate about product management is because I believe good product practice significantly underpins happiness in organisations. Progress is a feeling that your time and effort is actually moving you towards positive goals.

Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds

Proficientz – Product Management University

Someone walks into your booth at a tradeshow and asks you for an overview of Product X. Classic “elevator pitch” positioning statements aren’t ideal because they’re not conversational. Sign up for The Art & Science of Positioning Solutions.

Positioning, messaging, and ownership

Under10 Playbook

Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the features of the product and its positioning in the marketplace. Another product manager needs a brochure in two weeks.

B2B Product Manager Magazine April 2019

Proficientz – Product Management University

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider. Blog: High-Octane Product Management.

6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)

Userpilot

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Positioning is the context in which you present your product.

5 Machine Learning Lessons for Product Managers

Mind the Product

What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers?

3 Ways to Leverage Your Strongest Product Management Skills

280 Group

We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise. What are the strongest Product Management skills? Domain knowledge makes sense as a high score for a product manager.

Does Your Product Management Team Need to Transform?

280 Group

Join our upcoming webinar, Five Steps to Transform Your Product Management Team , if you are a PM leader looking to improve your team’s people, process, and tools, to build a team of Product Leaders. Establish more reliable and predictable delivery of products.

What Questions Should you ask Your Product Manager Interviewers?

Mind the Product

Smart candidates know they need to prepare thoroughly for their product management interviews. Do not go into a product management interview without preparing questions for your interviewer. Questions on the Product Management Organization and Company.

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. What is a Product Backlog? What Does a Typical Product Backlog Include?