Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

Why Product Managers Should Learn to Code

Mind the Product

Building products is amazing. To craft a product from scratch brings a range of feelings; from joy and pleasure to frustration and despair. I’ve been a startup founder – when I completely tanked my first foray building product.

Trending Sources

Three Superpowers of a Product Manager

Mind the Product

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. This is particularly important in large-scale organisations or when you build a customer-facing product.

9 tips from TED speakers on successful product management

Mind the Product

Being a product manager is not easy. After all, a product or a complete product line is under your full responsibility – from launch through to sales, and every milestone in its lifecycle included. Know Your Product by Heart.

Five Steps to Solutions-Driven Product Management

High Octane Product Management

Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales. Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal.

Product Management Synapses

Tyner Blain

You know you’re a product manager when this image causes more than a chuckle. A few random thoughts inspired by this Rorschach test of product management concepts from sunk cost fallacy to intentionality.

Product Management for Dummies

Product Bookshelf

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure.

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The Simple Guide to Product Management

bpma ProductHub

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. For new and aspiring product managers, that can be a challenge.

Smart Home Truths for Product Managers

Mind the Product

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. It’s the product strategy of companies like Amazon that will chart the final leg of the smart home industry’s journey: the one that will see smart gadgets getting into the mainstream and working seamlessly in our homes.

How To Fix A Product Management Mistake: Diet Pepsi

The Accidental Product Manager

Pepsi’s product managers screwed up Diet Pepsi, can they fix it? I think that we do need to hand it to the Pepsi product managers – at least on paper they did everything that they really should have done. That was never part of their product manager job description!

Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Why is Mindfulness Beneficial for Product People? Mindfulness provides a number of well-known benefits, such as, improved creativity, productivity, and wellbeing, and it has become popular at companies like Apple, Google, and Nike. But in reality, it reduces our productivity.

Training to be a Better Product Manager

Mind the Product

I remember very clearly meeting a Product Manager named Jim Lindstrom on my first day and asked to shadow him. I knew by the end of the first week that product management was the job I’d been looking for since graduating from college.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Product Management Product Marketing Product Strategy

How do I get into Product Management?

bpma ProductHub

The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page. Justin asked: “Is an MBA a pre-requisite for Product Management?”

First Things First: How Does A Product Manager Start?

The Accidental Product Manager

Product managers need to know how to get things started Image Credit: Andre Chinn. So you are in the process of starting your brand new product manager job. The startup up that I joined had a great product (in my opinion – that’s why I joined them!)

When Hollywood Meets Silicon Valley: Why Big Media Needs Product Management

Mind the Product

The role of product management is becoming more and more important inside media companies. Despite a few successes, I’ve mostly learned hard lessons about innovation from each side of the table, especially around launching new disruptive video products and services.

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Contributed by John Mansour.

Mental Models for Product Managers

Mind the Product

As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize. As a product manager looking for ways to be more effective, having more mental models is a great start. They are about products.

7 Customer Feedback Nightmares Every Product Manager Should Avoid

UserVoice

While it’s a poignant quote, it doesn’t mean unhappy customers are your goal (there’s only so much positive spin Silicon Valley can put on failure). With that in mind, here are 7 of the most common customer feedback nightmares Product Managers face and a.

A day in the Life of Jamie Parkins, Senior Product Manager at JustGiving

Mind the Product

Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice. He has been the product manager for this B2B audience. Day-to-day life as a Product Manager.

Finding Flow in Your Product Management Career

Mind the Product

A few years ago, I wrote a couple of blog posts about working as a consultant in product management. At that time in London – we’re talking 2011/2012 – it was, dare I say, a bold step to leave a full-time, good product position to go freelance.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

High Octane Product Management

There’s a big difference between products that deliver tactical value to users and an organization that delivers strategic value to the customer organization from the top down (customer value driven). Delivering strategic value is so much bigger than a product. Think about one of your highest profile customer successes, where your products truly had a strategic impact on the customer’s business. Great News for the Product Management & Product Marketing Profession.

Negotiation in Product Management: the Pursuit of Compromise

Mind the Product

Recently I picked it up again and started to think about how the lessons of the book applied to product management. Fundamentally, product management is a compromise pursuit. By taking a product rather than custom approach, we recognise that we have a finite resource and are trying to produce the most acceptable compromise out of our stakeholder interest and prioritise these. Focus on Interests, not Positions.

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Product Management Memory Lane with Alyssa Dver

bpma ProductHub

While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Product Management was still figuring out if it’s a necessary discipline in software companies.

System Thinking for Product Managers by Johanna Kollmann

Mind the Product

In one of the keynotes of this year’s MTP Engage Hamburg, Johanna Kollmann reviews established system thinking concepts and applies them to the world of today’s product management. And luckily product managers don’t need to start from scratch!

Story: Career Advice and Growing in Product Management

bpma ProductHub

The founders of the Boston Women in Product share their story of how they started in product management, some of the challenges they faced and how mentors helped them navigate through these experiences. Cait Porte , Vice President of Product Management, Zmags.

My team are my product: How to develop a high-performing team of product managers (or anyone else)

Mind the Product

In my role as Head of Product at Comic Relief I currently have one overarching goal: to embed Product as a way of working. This is in order for Product to provide value to the organisation and it is underpinned by developing a high-performing team. My team are my product.

What makes effective decision making so challenging for product managers?

Mind the Product

How can a product manager make effective decisions about the direction of their product? Why should product managers be under any more pressure to make sound decisions than finance managers or sales and marketing teams?

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Selection Criteria for Product Management Tools

PM Hardcore

As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. Tools for building the solution and managing that process are a dime a dozen. Product Management Tools product management framework tools

Should You Hire or “Grow” Your Next Product Management Leader?

Product Management 2.0

Perhaps your VP of Products has decided to join a hot startup or you just realized that it’s time for your product management group to have its own seat at the leadership table. Regardless of the circumstance, you find yourself in need of a product management leader.

Are You a Naughty Or Nice Product Manager?

Mind the Product

It’s that time of year again – No, I don’t mean financial planning or strategy reviews – I mean it’s a chance to reflect on what we’ve achieved, how we’ve achieved it, and think about whether we’re being the best product person we can be. Tips on how to be a Nice Product Manager.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.

Top Tips for Negotiating With Stakeholders

Mind the Product

Product managers are meant to be many things – visionaries, decision makers, leaders and much more. Negotiation is rarely mentioned outside an interview for a product manager – yet, in reality, being a product manager is a role that demands good political judgement.

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Why Women Make The Best Product Managers

svpg

Recently I gave a keynote address to the Mind The Product Conference in London , and in that talk I wanted to illustrate, by example, the essential role that very strong product managers play for their team and their company. But many people did ask me about the gender aspect afterwards (If you haven’t yet read that article, I hope you read it first as this article will make much more sense if you know just what traits are necessary for strong product managers).

Top 75+ Resources for Product Managers

Sachin Rekhi

I'm often asked what's the best way for a new product manager to learn the fundamentals of the role or for an experienced product manager to continue to master their craft. I've organized this collection into several sections, starting with product management 101.

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

When should a start-up hire its first product manager? These are common discussions, with many views, and no right answers – it depends on the founding team, current funding situation, industry focus, and product offering. Skills Beyond Product Management.

Product Requirements: Using a Written or Visual Framework

Mind the Product

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats.

Product Managers Get Into To Business Of Christmas Lasers

The Accidental Product Manager

A few of the homeowners had purchased small laser projectors that looked like a normal flood light and had positioned them so that they pointed towards the house. This problem is not going to look good on someone’s product manager resume.

Bar Code Scanner Product Managers Find A Way To Grow Their Market

The Accidental Product Manager

Product managers for bar code scanners have it pretty good these days. Their products are in high demand by companies such as Amazon who operate the large warehouses that contain thousands of items, each identified by a unique bar code. Why Are Product Improvements Needed?

What does a Product Manager do? Take 1.

Product Manager in Heels

Starting a new role forces product managers to think of the basic principles the guide product management. I recently changed my LinkedIn profile headline to "Creating products that customers love" and it got my mind going on what a product manager actually does.

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