The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Product Marketing.

Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

How to Spot a Partial Product Manager

Mind the Product

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. What to do When you Spot a Partial Product Manager.

How do you Become a Product Manager?

Mind the Product

I’ve been building digital products for nearly a decade now. A few weeks ago, a friend messaged me for advice on becoming a product manager. Truth be told, I’ve never done a product-specific one. How can I Meet Product People and Learn From Them?

Why “Build or Buy?” Is the Wrong Question for Analytics

At the same time, product managers are responding to. products, according to Logi’s 2017 State of Embedded. a trusted partner without the limitations that most out-of- the-box products have. development of components, project management. software products.

Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned.

Stuck in the Middle With Product Managers

Mind the Product

Martin Eriksson made famous the diagram below, showing how product managers are at the cross-section of business, tech, and UX (by the way, I’m not implying any of these groups are clowns or jokers). We product managers are normally the people who get the heat when things go wrong.

Good Product Management is the key to Organisational Happiness

Mind the Product

One of the reasons I’m so passionate about product management is because I believe good product practice significantly underpins happiness in organisations. Progress is a feeling that your time and effort is actually moving you towards positive goals.

Product Management Executive Roundtable Highlights

Proficientz – Product Management University

I began organizing this Product Management Executive Roundtable couple of years ago at the request of a few clients. They brought to my attention the fact that there aren’t any networking forums specifically for product management VPs, SVPs and CPOs.

Product Management Transparency

The Product Bistro

Transparency – (noun), an image, text, or positive transparent photograph printed on transparent plastic or glass, able to be viewed using a projector. product management essentialsIf you are as old as I am, you remember printing your powerpoint slides to transparency film to be used on an overhead projector during presentations. It was a dark time. However, […].

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

5 Machine Learning Lessons for Product Managers

Mind the Product

What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers?

3 Ways to Leverage Your Strongest Product Management Skills

280 Group

We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise. What are the strongest Product Management skills? Domain knowledge makes sense as a high score for a product manager.

Does Your Product Management Team Need to Transform?

280 Group

Join our upcoming webinar, Five Steps to Transform Your Product Management Team , if you are a PM leader looking to improve your team’s people, process, and tools, to build a team of Product Leaders. Establish more reliable and predictable delivery of products.

What Questions Should you ask Your Product Manager Interviewers?

Mind the Product

Smart candidates know they need to prepare thoroughly for their product management interviews. Do not go into a product management interview without preparing questions for your interviewer. Questions on the Product Management Organization and Company.

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

How do you Become a Product Manager?

Mind the Product

I’ve been building digital products for nearly a decade now. A few weeks ago, a friend messaged me for advice on becoming a product manager. Truth be told, I’ve never done a product-specific one. How can I Meet Product People and Learn From Them?

Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Proficientz – Product Management University

You’re inquire about a product or service. Result : Your audience walks away with this perception: knowledgeable people, great products, great company! Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion.

How to Evaluate and Create Great Product Management Teams

280 Group

Join us for our webinar on July 26th, Becoming Expert: Are you the Product Leader your team needs? When I think of product or market-oriented teams, I think about meetings. In fact, Product Managers are more likely to have meetings with folks outside of product management as inside it.

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. What is a Product Backlog? What Does a Typical Product Backlog Include?

Five Deadly Product Management Career Sins

280 Group

In this article, we’re going to talk about some issues that can stop people from rising quickly in Product Management. Imagine I have 100 Product Managers in a room. This is partly because the job position and role varies dramatically across companies.

Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. In addition, I have been doing product management for years and I wrote a book on it.

Women in Product Management: Linda Andries, SVP Product Management at Measured Progress | AdvancED

280 Group

For our next installment of the Women in Product Management Series I interviewed Linda Andries, SVP Product Management at Measured Progress | AdvancED. To read the entire series on Women in Product Management make sure to? How did you get into product management? I have a deep level of curiosity and love figuring out how and why things work, testing out new ideas and then positioning them in the market place.

Product Management Job Titles and Hierarchy

Mind the Product

Since it’s still a relatively new role, there’s a lot of confusion around product management job titles, seniority, and hierarchy. Associate Product Manager. This is an entry-level position, for someone who is brand new to the role. Junior Product Manager.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Product Management Product Marketing Product Strategy

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Product Positioning Tip 5 of 7: Include Emotion

Proficientz – Product Management University

Take a minute and go read a few of your product web pages or a piece of product literature. The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Interesting, emotional and credible positioning is a delicate balance.

How Product Management & Product Marketing Lead From a Position of Strength

Proficientz – Product Management University

That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? Ideas for new products would go through a simple 15-minute screening to determine their market value relative to everything else.

Good Behavioral Product Manager, Bad Behavioral Product Manager

Mind the Product

A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. A Good Behavioral Product Manager Applies Basic Human Behavior Principles to Product Principles. They assume the user prioritizes their product as much as they do. The product must work hand-in-hand with the copy.

B2B Product Manager Magazine April 2019

Proficientz – Product Management University

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider. Blog: High-Octane Product Management.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. OK, well, besides transitioning to Agile for product management. IT Solutions = Products. These are products. Positioning.

Powerful Product Positioning: Follow These Three Rules

Proficientz – Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Your products have no relevance until you can tell buyers why they need them — in their language! Ultimately, products are nothing more than proof points.

Six Common Traps that Undermine Strategic Product Management

Mind the Product

Increasingly product managers are expected to think and operate “strategically”, but, as this post will reveal, it’s a requirement that can lead to misaligned expectations and be full of traps for the unwary.

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

280 Group

This article is the first in a three part series on how to accelerate your Product Management career. My next step would have been Vice President of Product Management and then probably a CEO of a start-up or a publicly held company. Product Management

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

You have to be the expert on your market and products. You need to have solid data and excellent information so that when the team or management is discussing your product or your market you are able to step in with timely and highly relevant information. Product Management

Product Management Career Progression – how Varied are the Paths?

Mind the Product

Navigating a career in product is different for everyone. “You must be intentional about your personal and career development” Oluwatobi Otokiti, a Product Manager at Andela in Nigeria, has been working in product management for five years.

Product Management is Culture Management

Mind the Product

Or “ How to Manage Software Development in Teams who Think Nothing Like you “ Product management has two diversity problems. Cultural homogeneity in product teams is dead, welcome cultural diversity. Product managers should be a cultural “glue” for the teams.

Product Positioning Tip 7 of 7: Making Product Deficiencies No So Deficient

Proficientz – Product Management University

But in the end, those deficiencies weren’t enough to sway your decision because all the positives together far outweighed a few things that weren’t ideal. That’s the beauty of positioning solutions. Every product doesn’t have to be the best at what it does.

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Product.

B2B Product Manager Magazine December 2018

Proficientz – Product Management University

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. Blog: High-Octane Product Management. Product Management Playbook.