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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Understanding B2B Personas and the Link Between Them. It’s the department persona.

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Sunsetting a Product: What You Need to Know For Your B2B

Userpilot

Asses Product-Market Fit before sunsetting a product. Numbers and data are important – but talking to customers and gathering feedback can provide you with a new page on your product’s sunsetting story. Is it that there’s no product-marketing fit, or that you’ve spent too much time working on the wrong things?

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

Once a month (and each week for paid subscribers), Lenny answers reader questions related to product, growth, and career advancement. How to get into product management – This newsletter discusses whether a product management role is right for you, how to kickstart your career, and the essential skills you need to have.

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The essence of product management | Christian Idiodi (SVPG)

Lenny Rachitsky

Finding reference customers is the fastest path to achieving product-market fit. Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Also, consider their interest in engaging with you as a demand signal.

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When You Lead Daily Standups, What Are Your Best Techniques?

The Product Coalition

We partner with top law firms to ensure product and customer success, and as Director of Product, I’m responsible for platform and data products. I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader.

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Conducting User Research in Product Management

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.