Remove B2B Remove Development Remove Messaging Remove Weak Development Team
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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

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10 Software Adoption Best Practices and Tips For B2B Companies

Userpilot

As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. So instead of relying on the dev team, why not try a Userpilot demo to see how you can improve adoption without coding?

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Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security.

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Permission To Stay Focused

Mironov Consulting

An essential role of CPOs and other product leaders that’s never listed in the job description is giving organizational 'air cover' to product managers to postpone almost all new requests — so that their teams can finish work already underway.    Lately, I’m calling this permission to stay focused.

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Using The Bounce Rate Test For Measuring Your Product/Market Fit

The Product Coalition

45%, for B2B products it is 25%?—?55%, The low bounce rate directly indicates how important is the problem you are trying to solve and how great your product messaging is. Users can bounce because of multiple reasons such as poor design or poor content and/or product messaging.

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Automated customer service should be personal

Intercom, Inc.

As the head of our Support Ops team, I work daily with my teammates to develop automated solutions that don’t frustrate customers, but empower them. They can also route customer conversations to the team best equipped to handle their questions and can even provide answers to simple customer questions like, “How can I add more users?”.

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How To Improve MQL to SQL Conversion Rate & Drive More Customers to Your SaaS?

Userpilot

MQL is a potential customer fit for your business, reviewed by the marketing team. The marketing team reviews and confirms the MQL before sending it to the sales team. An MQL is primarily a sales-ready contact but is not yet ready for direct, one-on-one attention from the sales team. Let’s dive in!