B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. We get this question a lot.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Andrew Chen

JUNE 26, 2017

It used to take a real investment of engineers, data scientists, and know how to be able to create simple graphs like this: Now, it’s pretty much turnkey. In B2B, we’re seeing the same phenomenon. Outbound used to be painstaking and manual. Outbound used to be painstaking and manual.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Tooltips for contextual, non-disruptive information.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Mironov Consulting

DECEMBER 31, 2017

Hint: this is how engineers would approach prioritization and roadmapping in an unemotional world of perfect information and fully aligned organizational goals. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue. “Why aren’t we getting more done?”

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Intercom, Inc.

MAY 24, 2018

We actually had three engineers and three people that we categorized as growth, which included sales, marketing, customer development, product development and ideation. Originally we built APIs that engineers could use to build and add features to their products. We believed that everything we were doing was a test or an experiment.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

JANUARY 11, 2023

For Francis Brero , co-founder and CPO of MadKudu , a platform that helps B2B businesses qualify and engage with their leads, PLG doesn’t work in a vacuum. And just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines. So, I started as an engineer.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Why not simply invest in hiring more engineers and let the targeted end-user virally adopt the product of their choice? Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

AUGUST 1, 2019

In our conversation, Michael shares the strategies that have been most impactful for growing their word of mouth, the attribution model that’s the engine for their marketing strategy and Brex’s long-term plans to disrupt the credit card industry, vertical by vertical. But for B2B marketing, it’s super valuable. billion dollars.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JULY 9, 2020

We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine. And that got me started thinking about this concept of search engines and that’s where it all came from. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true. Kevin: Absolutely.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

APRIL 9, 2020

I’m super proud to lead our army of support specialists and support engineers across the world with the help of an amazing management team, which includes Bobby and Ruth. It’s been awesome to see all teams – engineering, sales, marketing – jump in and really appreciate that. Bobby, any observations there on that one?

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 76

Research Software User Testing Outbound Marketing 76

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 17, 2022

Through a series of ad tech and what’s called “rich media”, I was trying to persuade people to buy things with interesting layouts for e-commerce, and then I gradually drifted into B2B SaaS as I moved along as a UX researcher and product manager. So yeah, I lucked out. Now, I’m at a company called Amplitude.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151