Userpilot

MARCH 15, 2022

For B2B SaaS businesses like Salesforce and Microsoft whose products require more hands-on guidance with a longer sales cycle, a sales-led growth strategy is advisable. Create value proposition and messaging. GTM strategy step 2: Create value proposition and messaging. A lot of SaaS companies adopt this sales strategy, e.g,

Research Software 88

Research Software Strategy Customer Experience User Testing 88

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JUNE 21, 2018

That means your focus should be on building the right customer profile and developing precise messaging to reach them. We’ve evolved into the leading resource for B2B salespeople who are trying to figure out how to innovate, evolve and modernize their sales processes. Is it transitioning from inbound to outbound sales?

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Userpilot

APRIL 6, 2022

You can also automate some parts of your inbound marketing strategy like email marketing using a tool like ActiveCampaign, support, or in-app guidance and communication using Userpilot. Whether you’re a B2B SaaS company or an enterprise software company, these are the steps to take when creating an effective marketing plan.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

JULY 20, 2023

Best AI writing tools for the content creation process: Userpilot’s onboarding AI writing assistant: use AI to generate engaging content for your in-app messaging prompts (modals, tooltips, etc.). Smartling has three different plans to choose from: Core, Growth, and Enterprise. SurferSEO: AI-generated blogs, SEO optimized.

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization Reporting Tools 91

Intercom, Inc.

JANUARY 24, 2019

Machine learning can get the right message or recommendation out in a responsive way – not just from the customer’s next best action, but from the sales perspective, too. So we said, “Hey, why don’t we do that with enterprise software?” That’s commonplace especially within enterprise SaaS, now.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Gainsight

FEBRUARY 2, 2024

For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

NOVEMBER 5, 2019

We do some interesting things in terms of implementing automated text messaging and leveraging chatbots and things to that nature. Because you sent me an email, you called me, you sent me a text message. To Derek’s point, I think a lot of walls get broken down in selling B2B software these days.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

JANUARY 31, 2019

When you say, “We’re not going to do enterprise sales,” and then a massive company waves a massive number of potential dollars in your face, it’s easy to compromise when you haven’t written that out explicitly. We also have a great partnership with the sales enablement team as they look to gather feedback, build messages and train.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

OCTOBER 29, 2020

And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. We haven’t even been focused on selling to Enterprise customers, we don’t have a full Enterprise motion and already we’re getting all these kinds of customers in.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. This is a B2B product. You know when you look at the trajectory of high growth companies especially in B2B enterprise, I think we rank up there pretty much at the top of them, the top right. We had high relevance. And over the first three and a half years we did exceptionally well.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Business of Software Conference

JANUARY 16, 2020

So positioning is not the same thing as messaging. and they say “yeah… do it in a spreadsheet or hire an intern” that’s when you hear a lot in B2B just a hire an intern to do it. So I worked at a company and we were in the enterprise CRM space. So the King of enterprise CRM at the time was this big company called Siebel.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108