B2B Enterprise Outbound Weak Development Team 
Intercom, Inc.
JUNE 21, 2018
Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them. Short on time?
Intercom, Inc.
NOVEMBER 20, 2018
It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Iterate the product based on feedback.
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Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Yet it’s the first KPI proposed by many exec teams.
Intercom, Inc.
NOVEMBER 7, 2019
As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams. Nico: Correct.
Mironov Consulting
DECEMBER 31, 2017
I strongly advocate a “portfolio pie” model of prioritization, to avoid putting all of our development eggs into the feature basket. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue. More here.)
Intercom, Inc.
JANUARY 16, 2019
Growing a sales team isn’t as simple as putting a bunch of A players in a room and getting them to start selling your product. When done right, your sales team won’t just accelerate your company’s growth; they’ll enrich your company’s culture and help build a better product too. 12 steps to build a world-class sales team.
Intercom, Inc.
MAY 24, 2018
This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. Give us a feel for your career to date: what brought you to Clearbit, and what’s the mission of your team there? We provide data for modern sales and marketing teams across all the products they already use.
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