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B2B Customer Journey Mapping Guide For SaaS

Userpilot

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. For example. Limited free offerings. Negotiable or custom pricing. Customers expect the product to be customised to their needs. Where can it go wrong?

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How to Become a B2B Product Manager

The Product HQ

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

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Differences between B2B and B2C products

B2B Product Management

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Understanding the diverse needs of your potential users. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.